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Author : Polia Lerner Hamburger
Publisher : Marketing Classics Press
Page : 133 pages
File Size : 45,5 Mb
Release : 2011-11-15
Category : Business & Economics
ISBN : 9781613112588
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
Page : 472 pages
File Size : 46,9 Mb
Release : 2001-11-30
Category : Business & Economics
ISBN : 140200172X
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : Vinay Kothari,Danny R. Arnold,Tamer Cavusgil,Jay D. Lindquist,Jay Nathan,Stan Reid
Publisher : Springer
Page : 619 pages
File Size : 49,8 Mb
Release : 2015-05-13
Category : Business & Economics
ISBN : 9783319169460
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Kenneth C. Land,Alex C. Michalos,M. Joseph Sirgy
Publisher : Springer Science & Business Media
Page : 594 pages
File Size : 53,5 Mb
Release : 2011-11-25
Category : Social Science
ISBN : 9789400724211
The aim of the Handbook of Social Indicators and Quality of Life Research is to create an overview of the field of Quality of Life (QOL) studies in the early years of the 21st century that can be updated and improved upon as the field evolves and the century unfolds. Social indicators are statistical time series “...used to monitor the social system, helping to identify changes and to guide intervention to alter the course of social change”. Examples include unemployment rates, crime rates, estimates of life expectancy, health status indices, school enrollment rates, average achievement scores, election voting rates, and measures of subjective well-being such as satisfaction with life-as-a-whole and with specific domains or aspects of life. This book provides a review of the historical development of the field including the history of QOL in medicine and mental health as well as the research related to quality-of-work-life (QWL) programs. It discusses several of QOL main concepts: happiness, positive psychology, and subjective wellbeing. Relations between spirituality and religiousness and QOL are examined as are the effects of educational attainment on QOL and marketing, and the associations with economic growth. The book goes on to investigate methodological approaches and issues that should be considered in measuring and analysing quality of life from a quantitative perspective. The final chapters are dedicated to research on elements of QOL in a broad range of countries and populations.
Author : M. Joseph Sirgy
Publisher : Springer Science & Business Media
Page : 463 pages
File Size : 44,8 Mb
Release : 2013-04-18
Category : Social Science
ISBN : 9789401598378
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Author : M. Joseph Sirgy
Publisher : Springer Nature
Page : 220 pages
File Size : 48,8 Mb
Release : 2022-08-30
Category : Social Science
ISBN : 9783031102080
This training book is designed to help professionals enhance their knowledge of community quality-of-life indicators, and to develop viable community projects. Chapter 1 describes the theoretical concepts that guide the formulation of community indicator projects. Chapter 2 creates a sample community indicator project as a template of the entire process. Chapter 3 describes the planning process: how to identify sponsors, secure funding, develop an organizational structure, select a quality-of-life model, select indicators, and so on. Chapter 4 focuses on data collection. Finally, Chapter 5 describes efforts related to dissemination and promotion of community indicators projects. Written by a stalwart in the field of quality-of-life research, this book provides the tools of sound community project planning for quality-of-life researchers, social workers, social marketers, community research organizations, and policy-makers.
Author : Ben M. Enis,Kenneth J. Roering
Publisher : Marketing Classics Press
Page : 287 pages
File Size : 46,7 Mb
Release : 2012-03-15
Category : Business & Economics
ISBN : 9781613113387
Author : Jim Sterne
Publisher : John Wiley & Sons
Page : 265 pages
File Size : 45,9 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9780470622582
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Author : Fatih Sonmez
Publisher : Springer Nature
Page : 357 pages
File Size : 51,9 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9783031591440
Author : M. Mercedes Galan-Ladero,Reynaldo G. Rivera
Publisher : Springer Nature
Page : 424 pages
File Size : 40,7 Mb
Release : 2021-12-02
Category : Social Science
ISBN : 9783030832865
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : David Glen Mick,Simone Pettigrew,Cornelia (Connie) Pechmann,Julie L. Ozanne
Publisher : Routledge
Page : 767 pages
File Size : 41,8 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9781136698750
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
Author : Edyta Rudawska
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 40,9 Mb
Release : 2018-05-14
Category : Business & Economics
ISBN : 9781787540385
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Marketing Classics Press
Page : 327 pages
File Size : 42,7 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112281
Author : OECD
Publisher : OECD Publishing
Page : 647 pages
File Size : 50,7 Mb
Release : 2005-10-27
Category : Electronic
ISBN : 9789264009011
This conference proceedings compares various approaches to the development of key indicator systems which would provide reliable information spanning the social, economic and environmental domains.
Author : Anonim
Publisher : Unknown
Page : 828 pages
File Size : 52,5 Mb
Release : 1999
Category : Marketing
ISBN : UCSD:31822027662345
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
