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Author : Farzana Quoquab,Jihad Mohammad
Publisher : Emerald Group Publishing
Page : 233 pages
File Size : 41,7 Mb
Release : 2023-01-26
Category : Business & Economics
ISBN : 9781800718456
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Author : Farzana Quoquab,Jihad Mohammad
Publisher : Emerald Group Publishing
Page : 171 pages
File Size : 46,9 Mb
Release : 2023-01-26
Category : Business & Economics
ISBN : 9781800718470
Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Author : Mohamad Saifudin Mohamad Saleh,Nur Atikah A Rahman,Shaidatul Akma Adi Kasuma
Publisher : Taylor & Francis
Page : 191 pages
File Size : 41,8 Mb
Release : 2022-12-30
Category : Business & Economics
ISBN : 9781000818611
Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.
Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
Publisher : Springer Nature
Page : 304 pages
File Size : 44,5 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9789811585173
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.
Author : Farzana Quoquab,Jihad Mohammad
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 47,5 Mb
Release : 2019-05-30
Category : Business & Economics
ISBN : 9781787566835
This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.
Author : Philip Kotler
Publisher : FT Press
Page : 276 pages
File Size : 49,6 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9780133410198
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer Nature
Page : 377 pages
File Size : 41,7 Mb
Release : 2023-05-24
Category : Business & Economics
ISBN : 9783031273773
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Author : Tania Lewis
Publisher : Taylor & Francis
Page : 192 pages
File Size : 45,6 Mb
Release : 2016-09-13
Category : Social Science
ISBN : 9781317524748
Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 52,9 Mb
Release : 2008
Category : Marketing
ISBN : 0133410153
Author : Gilbert Lenssen,Jay Hyuk Rhee,Fabien Martinez
Publisher : Springer
Page : 168 pages
File Size : 53,9 Mb
Release : 2017-05-11
Category : Science
ISBN : 9783319451602
This book examines the challenges faced by seven multinational companies - Intel, Lenovo, Samsung Electronics, ZTE, BMW Hyundai Motor Company, Mahindra and Mahindra - in their endeavour to contribute to the economic, environmental and social development of Asia. The lessons learned from the examination of these business practices may directly contribute to an increase in the practice of sustainable management and may as such contribute to positive economic, environmental and social impact of companies in this region. The cases are highly relevant for management theoreticians seeking to deepen our understanding of corporate sustainability in an area where scholars, practitioners and policy-makers can expect new questions, problems and challenges in the years ahead. The book is also of high interest to policy review agencies, policy makers and welfare economists seeking to support the development of a comprehensive sustainability framework for managing social and environmental issues in the context of Asia.
Author : Hiromi Shioji,Dev Raj Adhikari,Fumio Yoshino,Takabumi Hayashi
Publisher : Springer Nature
Page : 340 pages
File Size : 51,8 Mb
Release : 2020-12-04
Category : Business & Economics
ISBN : 9789811581953
This book identifies the ongoing management issues and compatible management systems for sustainable and inclusive development in a transforming Asia. In the dynamic process of economic development in Asia, many positive and also negative issues have arisen. Since the latter half of the 1990s, the network economy based on digital technologies began to be established and technological and cross-border transfer of managerial knowledge became easier. This change in technological and market structure now requires companies to meet another dimension of competition. In this new paradigm, many Asian companies are struggling with turbulent new managerial and organizational issues together with economic and social problems that concentrate at the bottom of the pyramid. This book elucidates these issues, keeping sustainability and inclusiveness in mind. The book is highly recommended not only for academicians but also business people who seek an in-depth and up-to-date overview of dynamically changing business and industrial structures in Asia focusing on sustainability and inclusion issues.
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Page : 342 pages
File Size : 42,6 Mb
Release : 2015-02-16
Category : Business & Economics
ISBN : 9780081001042
There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices
Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 54,7 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Author : Anonim
Publisher : Responsible Research
Page : 17 pages
File Size : 41,9 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 8210379456XXX
Author : Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Publisher : IGI Global
Page : 301 pages
File Size : 53,6 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522529132
The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.
