Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future

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Sustainable Marketing, Branding, and Reputation Management

Reason Masengu,Stanilas Bigirimana,Option Takunda Chiwaridzo
Sustainable Marketing Branding and Reputation Management Book PDF

Author : Reason Masengu,Stanilas Bigirimana,Option Takunda Chiwaridzo
Publisher : Unknown
Page : 0 pages
File Size : 44,6 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9798369348550

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Sustainable Marketing, Branding, and Reputation Management by Reason Masengu,Stanilas Bigirimana,Option Takunda Chiwaridzo Pdf

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Sustainable Marketing, Branding, and Reputation Management

Reason Masengu,Stanislas Bigirimana,Option Takunda Chiwaridzo,Ruzive Bensson,Christina Blossom
Sustainable Marketing Branding and Reputation Management Book PDF

Author : Reason Masengu,Stanislas Bigirimana,Option Takunda Chiwaridzo,Ruzive Bensson,Christina Blossom
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2023
Category : Electronic
ISBN : 9798369300

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Sustainable Marketing, Branding, and Reputation Management by Reason Masengu,Stanislas Bigirimana,Option Takunda Chiwaridzo,Ruzive Bensson,Christina Blossom Pdf

"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social issues. The impact of sustainable marketing on consumer behaviour and brand loyalty, best practices for integrating sustainability into marketing strategies and tactics, the challenges and opportunities of implementing sustainable marketing in different industries, the impact of digital technologies on sustainable marketing, the future of sustainable marketing in the post-COVID-19 era, case studies of companies that have successfully integrated sustainable marketing into their business models, the role of government, NGOs, and other stakeholders in promoting sustainable marketing"--.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future Book PDF

Author : Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Publisher : IGI Global
Page : 696 pages
File Size : 50,6 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9798369300206

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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina Pdf

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

AI-Driven Marketing Research and Data Analytics

Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
AI Driven Marketing Research and Data Analytics Book PDF

Author : Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson
Publisher : IGI Global
Page : 515 pages
File Size : 51,6 Mb
Release : 2024-04-22
Category : Business & Economics
ISBN : 9798369321669

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AI-Driven Marketing Research and Data Analytics by Masengu, Reason,Chiwaridzo, Option Takunda,Dube, Mercy,Ruzive, Benson Pdf

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Multidisciplinary Approach to Information Technology in Library and Information Science

Holland, Barbara,Sinha, Keshav
Multidisciplinary Approach to Information Technology in Library and Information Science Book PDF

Author : Holland, Barbara,Sinha, Keshav
Publisher : IGI Global
Page : 362 pages
File Size : 46,7 Mb
Release : 2024-02-14
Category : Language Arts & Disciplines
ISBN : 9798369328422

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Multidisciplinary Approach to Information Technology in Library and Information Science by Holland, Barbara,Sinha, Keshav Pdf

In the ever-evolving landscape of information technology within library and information science, scholars often find themselves navigating a complex web of diverse research areas. The broad spectrum of topics, ranging from digital libraries to artificial intelligence, poses a significant challenge for academic scholars seeking a comprehensive understanding of the field's intricacies. The absence of a consolidated resource tailored to the specific needs of graduate students, professors, and practitioners further exacerbates this issue. Multidisciplinary Approach to Information Technology in Library and Information Science addresses the pressing challenges faced by scholars in the realm of library and information science. This reference handbook serves as a beacon, illuminating the multifaceted interactions and impacts of technologies on information resources. This book delves into the ethical, legal, and social implications of information technology across diverse contexts – libraries, information centers, archives, museums, education, business, government, and healthcare.

Contemporary Trends in Innovative Marketing Strategies

Barbosa, Belem
Contemporary Trends in Innovative Marketing Strategies Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 45,8 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Teixeira, Sandrina,Remondes, Jorge
The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics Book PDF

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 47,6 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Sustainable Branding

Pantea Foroudi,Maria Palazzo
Sustainable Branding Book PDF

Author : Pantea Foroudi,Maria Palazzo
Publisher : Routledge
Page : 399 pages
File Size : 49,9 Mb
Release : 2021-01-28
Category : Business & Economics
ISBN : 9781000327076

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Sustainable Branding by Pantea Foroudi,Maria Palazzo Pdf

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts – People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities. This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.

Using Influencer Marketing as a Digital Business Strategy

Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Using Influencer Marketing as a Digital Business Strategy Book PDF

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 48,8 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

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Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book PDF

Author : Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Publisher : IGI Global
Page : 323 pages
File Size : 52,7 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781668491485

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Connecting With Consumers Through Effective Personalization and Programmatic Advertising by Remondes, Jorge,Madeira, Paulo,Alves, Carlos Pdf

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

The Rise of Blockchain Applications in Customer Experience

Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
The Rise of Blockchain Applications in Customer Experience Book PDF

Author : Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
Publisher : IGI Global
Page : 323 pages
File Size : 55,9 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668476512

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The Rise of Blockchain Applications in Customer Experience by Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon Pdf

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Book PDF

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 45,7 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

New Trends in Marketing and Consumer Science

Tarnanidis, Theodore K.,Sklavounos, Nikolaos
New Trends in Marketing and Consumer Science Book PDF

Author : Tarnanidis, Theodore K.,Sklavounos, Nikolaos
Publisher : IGI Global
Page : 535 pages
File Size : 48,6 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 9798369327555

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New Trends in Marketing and Consumer Science by Tarnanidis, Theodore K.,Sklavounos, Nikolaos Pdf

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

The New Rules of Green Marketing

Jacquelyn Ottman
The New Rules of Green Marketing Book PDF

Author : Jacquelyn Ottman
Publisher : Routledge
Page : 273 pages
File Size : 53,5 Mb
Release : 2017-10-19
Category : Business & Economics
ISBN : 9781351278669

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The New Rules of Green Marketing by Jacquelyn Ottman Pdf

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Green Marketing as a Positive Driver Toward Business Sustainability

Naidoo, Vannie,Verma, Rahul
Green Marketing as a Positive Driver Toward Business Sustainability Book PDF

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 356 pages
File Size : 47,7 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9781522595601

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Green Marketing as a Positive Driver Toward Business Sustainability by Naidoo, Vannie,Verma, Rahul Pdf

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.