Sonic Persuasion

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Sonic Persuasion

Greg Goodale
Sonic Persuasion Book PDF

Author : Greg Goodale
Publisher : University of Illinois Press
Page : 210 pages
File Size : 47,7 Mb
Release : 2011-04-01
Category : Language Arts & Disciplines
ISBN : 9780252093203

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Sonic Persuasion by Greg Goodale Pdf

Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

Sonic Persuasion

Greg Goodale
Sonic Persuasion Book PDF

Author : Greg Goodale
Publisher : University of Illinois Press
Page : 210 pages
File Size : 44,5 Mb
Release : 2011-03-31
Category : History
ISBN : 9780252036040

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Sonic Persuasion by Greg Goodale Pdf

This title critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounsd are used to persuade in subtle ways.

The Routledge Handbook of Language and Persuasion

Jeanne Fahnestock,Randy Allen Harris
The Routledge Handbook of Language and Persuasion Book PDF

Author : Jeanne Fahnestock,Randy Allen Harris
Publisher : Taylor & Francis
Page : 831 pages
File Size : 45,5 Mb
Release : 2022-09-30
Category : Language Arts & Disciplines
ISBN : 9781000573374

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The Routledge Handbook of Language and Persuasion by Jeanne Fahnestock,Randy Allen Harris Pdf

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

Engaging Consumers through Branded Entertainment and Convergent Media

Parreno, Jose Marti
Engaging Consumers through Branded Entertainment and Convergent Media Book PDF

Author : Parreno, Jose Marti
Publisher : IGI Global
Page : 354 pages
File Size : 40,9 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466683433

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Engaging Consumers through Branded Entertainment and Convergent Media by Parreno, Jose Marti Pdf

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Persuasion in Your Life

Shawn T. Wahl,Eric Morris
Persuasion in Your Life Book PDF

Author : Shawn T. Wahl,Eric Morris
Publisher : Routledge
Page : 466 pages
File Size : 42,7 Mb
Release : 2017-09-22
Category : Language Arts & Disciplines
ISBN : 9781315536392

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Persuasion in Your Life by Shawn T. Wahl,Eric Morris Pdf

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Best of the Journals in Rhetoric and Composition 2015-2016

Steven Parks,Brian Bailie
Best of the Journals in Rhetoric and Composition 2015 2016 Book PDF

Author : Steven Parks,Brian Bailie
Publisher : Parlor Press LLC
Page : 256 pages
File Size : 50,9 Mb
Release : 2017-09-30
Category : Computers
ISBN : 9781602359918

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Best of the Journals in Rhetoric and Composition 2015-2016 by Steven Parks,Brian Bailie Pdf

Features the best articles published in rhetoric and composition journals in the previous year.

Literature and the Senses

Annette Kern-Stähler,Elizabeth Robertson
Literature and the Senses Book PDF

Author : Annette Kern-Stähler,Elizabeth Robertson
Publisher : Oxford University Press
Page : 540 pages
File Size : 49,7 Mb
Release : 2023-07-06
Category : Literary Criticism
ISBN : 9780192657473

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Literature and the Senses by Annette Kern-Stähler,Elizabeth Robertson Pdf

This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Academic and offered as a free PDF download from OUP and selected open access locations. Literature and the Senses critically probes the role of literature in capturing and scrutinizing sensory perception. Organized around the five traditional senses, followed by a section on multisensoriality, the collection facilitates a dialogue between scholars working on literature written from the Middle Ages to the present day. The contributors engage with a variety of theorists from Maurice Merleau-Ponty to Michel Serres to Jean-Luc Nancy to foreground the distinctive means by which literary texts engage with, open up, or make uncertain dominant views of the nature of perception. Considering the ways in which literary texts intersect with and diverge from scientific, epistemological, and philosophical perspectives, these essays explore a wide variety of literary moments of sensation including: the interspecies exchange of a look between a swan and a young Indigenous Australian girl; the sound of bees as captured in an early modern poem; the noxious smell of the 'Great Stink' that recurs in the Victorian novel; the taste of an eggplant registered in a poetic performance; tactile gestures in medieval romance; and the representation of a world in which the interdependence of human beings with the purple hibiscus plant is experienced through all five senses. The collection builds upon and breaks new ground in the field of sensory studies, focusing on what makes literature especially suitable to engaging with, contributing to, and challenging our perennial understandings of, the senses.

Listening to British Nature

Michael Guida
Listening to British Nature Book PDF

Author : Michael Guida
Publisher : Oxford University Press
Page : 233 pages
File Size : 52,8 Mb
Release : 2022-01-14
Category : Music
ISBN : 9780190085537

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Listening to British Nature by Michael Guida Pdf

Listening to British Nature: Wartime, Radio, and Modern Life, 1914-1945 traces the impact of sounds and rhythm of the natural world and how they were listened, interpreted, and used amid the pressures of modern life to in early twentieth-century Britain. Author Michael Guida argues thatdespite and sometimes because of the chaos of wartime and the struggle to recover, nature's voices were drawn close to provide everyday security, sustenance and a sense of the future. Nature's sonic presences were not obliterated by the noise of war, the advent of radio broadcasting and the rush ofthe everyday, rather they came to complement and provide alternatives to modern modes of living.Listening to British Nature examines how trench warfare demanded the creation of new listening cultures in order to understand danger and to imagine survival. It tells of the therapeutic communities who used quiet and rural rhythms to restore shell-shocked soldiers and of ramblers who sought toimmerse themselves in the sensualities of the outdoors, revealing how home-front listening in the Blitz was punctuated by birdsong broadcast by the BBC. In focusing on the sensing of sounds and rhythms, this study demonstrates how nature retained its emotional potency as the pace andunpredictabilities of life seemed to increase and new man-made sounds and sonic media appeared all around. To listen to nature during this time was to cultivate an intimate connection with its vibrations and to sense an enduring order and beauty that could be taken into the future.

The Auditory Culture Reader

Michael Bull,Les Back
The Auditory Culture Reader Book PDF

Author : Michael Bull,Les Back
Publisher : Routledge
Page : 487 pages
File Size : 49,7 Mb
Release : 2020-05-31
Category : Social Science
ISBN : 9781000184907

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The Auditory Culture Reader by Michael Bull,Les Back Pdf

The first edition of The Auditory Culture Reader offered an introduction to both classical and recent work on auditory culture, laying the foundations for new academic research in sound studies. Today, interest and research on sound thrives across disciplines such as music, anthropology, geography, sociology and cultural studies as well as within the new interdisciplinary sphere of sound studies itself. This second edition reflects on the changes to the field since the first edition and offers a vast amount of new content, a user-friendly organization which highlights key themes and concepts, and a methodologies section which addresses practical questions for students setting out on auditory explorations. All essays are accessible to non-experts and encompass scholarship from leading figures in the field, discussing issues relating to sound and listening from the broadest set of interdisciplinary perspectives. Inspiring students and researchers attentive to sound in their work, newly-commissioned and classical excerpts bring urban research and ethnography alive with sensory case studies that open up a world beyond the visual. This book is core reading for all courses that cover the role of sound in culture, within sound studies, anthropology, sociology, cultural studies, history, media studies and urban geography.

The Cultural Histories of Radio Luxembourg and Europe n°1

Richard Legay
The Cultural Histories of Radio Luxembourg and Europe n 1 Book PDF

Author : Richard Legay
Publisher : Springer Nature
Page : 293 pages
File Size : 54,5 Mb
Release : 2024-01-31
Category : History
ISBN : 9783031462504

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The Cultural Histories of Radio Luxembourg and Europe n°1 by Richard Legay Pdf

This book focuses on two commercial radio stations, Radio Luxembourg and Europe n°1, which were popular institutions in Western Europe throughout the Long Sixties, working across media and broadcasting transnationally. It argues that the existence of an overarching ‘dispositif ’ of commercial radio stations enabled them to operate on various dimensions and differentiated them from other broadcasters. The book therefore answers current calls in media history to look beyond national and single-medium borders and contributes to the cultural and media history of Western Europe.

Sound Play

William Cheng
Sound Play Book PDF

Author : William Cheng
Publisher : Oxford University Press
Page : 272 pages
File Size : 50,7 Mb
Release : 2014-03-05
Category : Music
ISBN : 9780199970001

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Sound Play by William Cheng Pdf

Video games open portals to fantastical worlds where imaginative play and enchantment prevail. These virtual settings afford us considerable freedom to act out with relative impunity. Or do they? Sound Play explores the aesthetic, ethical, and sociopolitical stakes of people's creative engagements with gaming's audio phenomena-from sonorous violence to synthesized operas, from democratic music-making to vocal sexual harassment. William Cheng shows how video games empower their designers, composers, players, critics, and scholars to tinker (often transgressively) with practices and discourses of music, noise, speech, and silence. Faced with collisions between utopian and alarmist stereotypes of video games, Sound Play synthesizes insights across musicology, sociology, anthropology, communications, literary theory, philosophy, and additional disciplines. With case studies spanning Final Fantasy VI, Silent Hill, Fallout 3, The Lord of the Rings Online, and Team Fortress 2, this book insists that what we do in there-in the safe, sound spaces of games-can ultimately teach us a great deal about who we are and what we value (musically, culturally, humanly) out here. Foreword by Richard Leppert Video Games Live cover image printed with permission from Tommy Tallarico

Repetition, Recurrence, Returns

Joan Ramon Resina,Christoph Wulf
Repetition Recurrence Returns Book PDF

Author : Joan Ramon Resina,Christoph Wulf
Publisher : Rowman & Littlefield
Page : 290 pages
File Size : 40,6 Mb
Release : 2019-04-29
Category : Literary Criticism
ISBN : 9781498594004

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Repetition, Recurrence, Returns by Joan Ramon Resina,Christoph Wulf Pdf

Repetition is constitutive of human life. Unlike simple recall, repetition is permeated by the past and the present and is oriented toward the future. This book investigates the significance of different forms of repetition in literature, culture, and society through studies of the function and importance of an array of repetitive phenomenon.

Radio and the Gendered Soundscape

Christine Ehrick
Radio and the Gendered Soundscape Book PDF

Author : Christine Ehrick
Publisher : Cambridge University Press
Page : 247 pages
File Size : 48,5 Mb
Release : 2015-07-23
Category : Business & Economics
ISBN : 9781107079564

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Radio and the Gendered Soundscape by Christine Ehrick Pdf

This book is a history of women's voices on the radio in two of South America's most important early radio markets. It explores what it meant to hear female voices on the radio and asks readers to consider gender in its aural and sonic dimensions.

The Rhetoric of Food

Joshua Frye,Michael Bruner
The Rhetoric of Food Book PDF

Author : Joshua Frye,Michael Bruner
Publisher : Routledge
Page : 282 pages
File Size : 55,6 Mb
Release : 2012-10-02
Category : Language Arts & Disciplines
ISBN : 9781136286988

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The Rhetoric of Food by Joshua Frye,Michael Bruner Pdf

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

Being-Moved

Daniel M. Gross
Being Moved Book PDF

Author : Daniel M. Gross
Publisher : University of California Press
Page : 259 pages
File Size : 50,6 Mb
Release : 2020-03-03
Category : Language Arts & Disciplines
ISBN : 9780520340459

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Being-Moved by Daniel M. Gross Pdf

If rhetoric is the art of speaking, who is listening? In Being-Moved, Daniel M. Gross provides an answer, showing when and where the art of speaking parted ways with the art of listening – and what happens when they intersect once again. Much in the history of rhetoric must be rethought along the way. And much of this rethinking pivots around Martin Heidegger’s early lectures on Aristotle’s Rhetoric where his famous topic, Being, gives way to being-moved. The results, Gross goes on to show, are profound. Listening to the gods, listening to the world around us, and even listening to one another in the classroom – all of these experiences become different when rhetoric is reoriented from the voice to the ear.