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Author : Anonim
Publisher : Unknown
Page : 83 pages
File Size : 41,8 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 8210379456XXX
Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 428 pages
File Size : 54,5 Mb
Release : 2023-04-05
Category : Computers
ISBN : 9781668470312
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Author : Bootheina Majoul,Digvijay Pandya,Lin Wang
Publisher : Springer Nature
Page : 1614 pages
File Size : 44,6 Mb
Release : 2023-03-14
Category : Literary Criticism
ISBN : 9782494069978
This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.
Author : Svetlana Igorevna Ashmarina,Valentina Vyacheslavovna Mantulenko
Publisher : Springer Nature
Page : 891 pages
File Size : 44,8 Mb
Release : 2021-11-16
Category : Technology & Engineering
ISBN : 9783030831752
This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.
Author : Singh, Amandeep,Sharma, Sandhir,Singh, Amrinder,Unanoglu, Murat,Taneja, Sanjay
Publisher : IGI Global
Page : 361 pages
File Size : 43,7 Mb
Release : 2023-04-07
Category : Business & Economics
ISBN : 9781668483145
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Sinan Küfeoğlu
Publisher : Springer Nature
Page : 527 pages
File Size : 41,6 Mb
Release : 2022-07-11
Category : Science
ISBN : 9783031071270
This monograph investigates a multitude of emerging technologies including 3D printing, 5G, blockchain, and many more to assess their potential for use to further humanity’s shared goal of sustainable development. Through case studies detailing how these technologies are already being used at companies worldwide, author Sinan Küfeoğlu explores how emerging technologies can be used to enhance progress toward each of the seventeen United Nations Sustainable Development Goals and to guarantee economic growth even in the face of challenges such as climate change. To assemble this book, the author explored the business models of 650 companies in order to demonstrate how innovations can be converted into value to support sustainable development. To ensure practical application, only technologies currently on the market and in use actual companies were investigated. This volume will be of great use to academics, policymakers, innovators at the forefront of green business, and anyone else who is interested in novel and innovative business models and how they could help to achieve the Sustainable Development Goals. This is an open access book.
Author : Zhiyi Liu
Publisher : Springer Nature
Page : 193 pages
File Size : 43,5 Mb
Release : 2022-12-08
Category : Business & Economics
ISBN : 9789811945748
As the first academic monograph that a Chinese scholar discusses the histories of thoughts and ideas related to the development of digital economics, this book aims to make research from the perspective of the history of ideas and discuss the ideas influencing the development of digital economics and the evolution of related theories and thoughts with the methodology of interdisciplinary research. The human society is in the stage of major historic transition and enters the digital world with the main goal of developing the artificial world. In this world, the development of digital economics is significantly characterized by the deep interaction between the real and the virtual worlds, while the key triggering this paradigm reform is the evolution of ideas since the modern times. While involving the field of computer, these thoughts are also related to the fields of philosophy, ethics, communication and economics. Therefore, the results of the research on the history of ideas related to digital economics are required to really understand the depth of this discipline. If computationalism is the most important paradigm evolution of natural science, the most important paradigm evolution of social science is interdisciplinary complex science. In the meantime, this book is the most significant in understanding the nature of paradigm evolution related to the development of digital economics from the perspective of complex science and interdisciplinary systematic researches. Digital economics is in the foundation-laying phase, while this book mainly aims to historically narrate the thoughts of this discipline and hopes that readers can understand the influence of ideas in the old era on shaping the disciplines in the new era while exploring this new discipline. The construction of digital economics is a process of evolution. This book will be helpful to understand the underlying logic of the ideas constructed by the thinkers in different fields.
Author : A.J. Tallón-Ballesteros
Publisher : IOS Press
Page : 484 pages
File Size : 43,7 Mb
Release : 2023-08-23
Category : Computers
ISBN : 9781643684116
The concept of Big Data has become increasingly familiar in recent years, and it is already an indispensible tool in the management of everything from supply chains and transport to health and education. This book presents the proceedings of MMBD 2023, the 4th International Conference on Modern Management based on Big Data, held in Seoul, South Korea, from 1-4 August 2023. The 50 papers included here were selected from total of around 160 submissions after a rigorous review process. Papers delivered at the conference were divided into 3 main categories: Big Data, Modern Management, and a special session devoted to Big Data-driven manufacturing and service-industry supply-chain (SC) management, but in addition to these general topics, there were also a number of papers related to lifelong education. Topics covered in the book include innovation in online education management with big data; digital transformation in lifelong education; big data analysis in lifelong education management; green supply chain management; big data analytics in supply chains; policy and strategy for new energy and the environment; smart grid load and energy management; decision-making on sustainable transport policies; modern healthcare management; and social strategy to manage human relationships. Of particular interest are papers concerning big-data analysis and emerging applications. Presenting innovative original ideas and methods, together with significant results, and supported by clear and rigorous reasoning and compelling new evidence, the book will be of interest to all those who use Big Data to support their management strategies.
Author : Chang, Victor
Publisher : IGI Global
Page : 519 pages
File Size : 45,8 Mb
Release : 2015-03-31
Category : Computers
ISBN : 9781466682115
The ubiquity of technology has not only brought the need for computer knowledge to every aspect of the modern business world; it has also increased our need to safely store the data we are now creating at a rate never experienced before. Delivery and Adoption of Cloud Computing Services in Contemporary Organizations brings together the best practices for storing massive amounts of data. Highlighting ways cloud services can work effectively in production and in real time, this book is an essential reference source for professionals and academics of various disciplines, such as computer science, consulting, information technology, information and communication sciences, healthcare, and finance.
Author : Matthias Rauterberg
Publisher : Springer Nature
Page : 501 pages
File Size : 45,6 Mb
Release : 2021-07-03
Category : Computers
ISBN : 9783030774110
The two-volume set LNCS 12794-12795 constitutes the refereed proceedings of the 9th International Conference on Culture and Computing, C&C 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in the HCII-C&C volume set were organized in topical sections as follows: Part I: ICT for cultural heritage; technology and art; visitors’ experiences in digital culture; Part II: Design thinking in cultural contexts; digital humanities, new media and culture; perspectives on cultural computing.
Author : Abeba N. Turi
Publisher : Springer Nature
Page : 150 pages
File Size : 46,9 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9783031179983
The hunt for new forms of value generation is shaping the future of economic and financial interactions, leading to the emergence of innovative business models and technological enablers. Other than challenging our time and space limits, such technological advancements, in some cases, have allowed the generation of value at nearly zero marginal cost. Inevitably, emergent tech solutions are fundamental game changers in digital and conventional finance. In this regard, the book fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world. The book targets a broad audience of researchers, academia, industry professionals, fintech enthusiasts, and the general business audience with timely data and up-to-date cases.
Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 45,8 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Elena G. Popkova,Bruno S. Sergi
Publisher : Springer Nature
Page : 1766 pages
File Size : 50,9 Mb
Release : 2020-10-15
Category : Technology & Engineering
ISBN : 9783030591267
This proceedings book presents a comprehensive view of “smart” technologies and perspectives of their application in various areas of economic activity. The authors of the book combined the results of the cutting-edge research on the topic of “smart” technologies in the digital economy and Industry 4.0 and developed a unified scientific concept. The current experience has been considered, and the prospects for the application of “smart” technologies in society to promote social advance have been identified. “Smart” technologies in public administration and law, as well as the experience in development of e-government, have been examined. “Smart” technologies in business activity have been studied, and the transition from digital business to business 4.0 has been justified. The book contains the collection of the best works following the results of the 13th International Research-to-Practice Conference “Smart Technologies” for society, state and economy which was run by the Institute of Scientific Communications (ISC) and was held on July 2–3, 2020. The target audience of this book includes researchers investigating fundamental and applied problems of development of “smart” technologies, as well as concerned parties outside the academic community, in particular, representatives of the digital society, high-tech business entities and officials regulating the digital economy and Industry 4.0.
Author : Dinesh Goyal,Pradyumn Chaturvedi,Atulya K. Nagar,S.D. Purohit
Publisher : Springer Nature
Page : 713 pages
File Size : 50,6 Mb
Release : 2021-01-04
Category : Technology & Engineering
ISBN : 9789811567070
This book gathers selected papers presented at the 2nd International Conference on Smart Energy and Communication (ICSEC 2020), held at Poornima Institute of Engineering and Technology, Jaipur, India, on March 20–21, 2020. It covers a range of topics in electronics and communication engineering and electrical engineering, including analog circuit design, image processing, wireless and microwave communication, optoelectronics and photonic devices, nano-electronics, renewable energy, smart grid, power systems and industry applications.
Author : Fang Li,Li Junkai
Publisher : Springer Nature
Page : 342 pages
File Size : 54,5 Mb
Release : 2023-07-19
Category : Business & Economics
ISBN : 9789819911998
This book interprets China's development and the opportunities it can leverage in the context of unprecedented change and the COVID-19 pandemic. It aims to provide case studies and insights for researchers and offer authoritative information for those interested in China’s development. In this book, 20 distinguished experts and researchers contribute their wisdom around five topics: science and technology innovation, ecological environment, the global and Chinese economies, high-tech industry development, and international and Chinese media research.
