Sport Industry Research And Analysis

Author : Jacquelyn Cuneen,David Tobar
Publisher : Routledge
Page : 283 pages
File Size : 54,5 Mb
Release : 2020-02-13
Category : Social Science
ISBN : 9781000029703

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Sport Industry Research and Analysis by Jacquelyn Cuneen,David Tobar Pdf

Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.

Author : Jacquelyn Cuneen,David Tobar
Publisher : Routledge
Page : 263 pages
File Size : 46,9 Mb
Release : 2017-05-08
Category : Sports & Recreation
ISBN : 9781351817110

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Sport Industry Research and Analysis by Jacquelyn Cuneen,David Tobar Pdf

Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.

Author : Jacquelyn Cuneen
Publisher : Routledge
Page : 262 pages
File Size : 43,9 Mb
Release : 2016-12-16
Category : Electronic
ISBN : 0415790646

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Sport Industry Research and Analysis by Jacquelyn Cuneen Pdf

Author : Neven Šerić,Jasenko Ljubica
Publisher : Emerald Group Publishing
Page : 256 pages
File Size : 40,9 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9781787541931

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Market Research Methods in the Sports Industry by Neven Šerić,Jasenko Ljubica Pdf

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Author : Kevin K Byon,Brian H Yim,James J. Zhang
Publisher : Taylor & Francis
Page : 384 pages
File Size : 54,5 Mb
Release : 2022-07-15
Category : Sports & Recreation
ISBN : 9781000618938

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Marketing Analysis in Sport Business by Kevin K Byon,Brian H Yim,James J. Zhang Pdf

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Author : Andrew C. Billings,Brody J. Ruihley
Publisher : Routledge
Page : 198 pages
File Size : 49,5 Mb
Release : 2013-07-24
Category : Sports & Recreation
ISBN : 9781136318047

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The Fantasy Sport Industry by Andrew C. Billings,Brody J. Ruihley Pdf

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Author : Neven Šerić,Jasenko Ljubica
Publisher : Emerald Group Publishing
Page : 253 pages
File Size : 55,7 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9781787541924

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Market Research Methods in the Sports Industry by Neven Šerić,Jasenko Ljubica Pdf

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Author : S. Söderman,H. Dolles
Publisher : Edward Elgar Publishing
Page : 597 pages
File Size : 48,7 Mb
Release : 2013-01-01
Category : Sports & Recreation
ISBN : 9781781005866

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Handbook of Research on Sport and Business by S. Söderman,H. Dolles Pdf

ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.

Author : Gil Fried,Ceyda Mumcu
Publisher : Taylor & Francis
Page : 256 pages
File Size : 42,7 Mb
Release : 2016-11-10
Category : Business & Economics
ISBN : 9781317212881

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Sport Analytics by Gil Fried,Ceyda Mumcu Pdf

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Author : Kevin K Byon,Brian H Yim,James J Zhang
Publisher : Routledge
Page : 376 pages
File Size : 47,6 Mb
Release : 2022-07-15
Category : Electronic
ISBN : 1032298758

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Marketing Analysis in Sport Business by Kevin K Byon,Brian H Yim,James J Zhang Pdf

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

Author : Paul M. Pedersen,Brody J. Ruihley,Bo Li
Publisher : Routledge
Page : 215 pages
File Size : 53,6 Mb
Release : 2020-09-28
Category : Sports & Recreation
ISBN : 9781000224771

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Sport and the Pandemic by Paul M. Pedersen,Brody J. Ruihley,Bo Li Pdf

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward. With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice. A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.

Author : Brown T Matthew
Publisher : Routledge
Page : 958 pages
File Size : 42,7 Mb
Release : 2016-12-15
Category : Sports & Recreation
ISBN : 9781351817462

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Financial Management in the Sport Industry by Brown T Matthew Pdf

Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It then goes beyond the basics to show how financial management works specifically in sport - how decisions are made to ensure wealth maximization. Discussions include debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final section focuses on sport finance in three sectors of the industry - public sector sports, collegiate athletics, and professional sport-providing in-depth analysis of financial management in each sector. Sidebars, case studies, concept checks, and practice problems throughout provide practical applications of the material and enable thorough study and practice. The business of sport has changed dynamically since the publication of the first edition, and this second edition reflects the impact of these changes on financial management in the sport industry. New to this edition are changes to reflect the global nature of sport (with, for example, discussions of income tax rates in the Premiere League), expanded material on the use of spreadsheets for financial calculations, a primer on accounting principles to help students interpret financial statements, a valuation case study assignment that takes students step by step through a valuation, a new stadium feasibility analysis using the efforts of the Oakland Raiders to obtain a new stadium, a new economic impact example focusing on the NBA All Star game, and much more.

Author : Damon P.S. Andrew,Paul M. Pedersen
Publisher : Human Kinetics
Page : 306 pages
File Size : 51,8 Mb
Release : 2011-02-17
Category : Business & Economics
ISBN : 9781492584056

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Research Methods and Design in Sport Management by Damon P.S. Andrew,Paul M. Pedersen Pdf

Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management. Organized in four parts, Research Methods and Design in Sport Management begins with an introduction to concepts in sport management research and a discussion of the ethical issues associated with research projects. The text outlines the steps to the research process, making it an easy-to-use guide for professionals undertaking a research project as well as students writing major term papers, theses, or dissertations. Analysis of research design with discussion of specific methods used in qualitative, quantitative, and mixed-methods research helps readers to determine and design the most appropriate research for their specific needs. This text teaches readers the following concepts and skills: •How to conduct a thorough literature review •Theoretical and conceptual frameworks to guide the research process •How to develop appropriate research questions and hypotheses •Techniques for conducting qualitative, quantitative, and mixed-methods research •Methods for analyzing data and reporting results Multiple special elements in each chapter, including learning objectives, summaries, suggested advanced readings, and highlight boxes, guide readers through challenging concepts. A chapter dedicated to legal research in sport management provides a nonintimidating discussion of the unique elements evident in sport law research, such as legal precedence, case briefing, and special writing elements. Examples of published research in sport management illustrate ways in which various methodological tools and techniques can be used in answering research questions. Research in Action sections present excerpts from the Journal of Sport Management, which highlight research components mentioned in the text and assist students in learning how to read and evaluate research. In addition, all research examples provided throughout the text are specific to sport management, considering both sport industry settings and academic environments. Research Methods and Design in Sport Management offers readers the tools to engage in the broad spectrum of research opportunities in the growing discipline of sport management. As accreditation in sport management becomes more prevalent, Research Methods and Design in Sport Management can assist students in gaining the knowledge and skills they need in order to compete in the job market and to contribute to their future careers. For professionals, the text offers tools to ensure the research they conduct and consume can accurately inform strategic business decisions.

Author : Neven Šerić,Jasenko Ljubica
Publisher : Emerald Group Publishing
Page : 256 pages
File Size : 55,6 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9781787541917

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Market Research Methods in the Sports Industry by Neven Šerić,Jasenko Ljubica Pdf

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,7 Mb
Release : 2020
Category : Electronic
ISBN : 1792420307

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Selling in the Sport Industry by Anonim Pdf