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Author : BUNNIE LOREE. MICHAEL CLAXTON (KURT Y.. MOTT, ROBERT K.)
Publisher : Unknown
Page : 0 pages
File Size : 44,8 Mb
Release : 2022
Category : Electronic
ISBN : 9798765708200
Author : Rebecca M. L. Curnalia,Amber L. Ferris
Publisher : Unknown
Page : 208 pages
File Size : 47,7 Mb
Release : 2014-11-07
Category : Academic writing
ISBN : 1465250565
Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions similar to being a detective.
Author : Stephen M. Croucher,Daniel Cronn-Mills
Publisher : Routledge
Page : 377 pages
File Size : 48,8 Mb
Release : 2021-09-28
Category : Social Science
ISBN : 9781000452648
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.
Author : Hilde Van den Bulck,Manuel Puppis,Karen Donders,Leo Van Audenhove
Publisher : Springer
Page : 681 pages
File Size : 42,7 Mb
Release : 2019-08-13
Category : Social Science
ISBN : 9783030160654
The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic, to writing a report and everything in between and, furthermore, deals with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe. As such, the handbook is an invaluable guide to every researcher in this field.
Author : Paula M. Poindexter,Maxwell E. McCombs
Publisher : Bedford/St. Martin's
Page : 451 pages
File Size : 49,7 Mb
Release : 1999-11-12
Category : Language Arts & Disciplines
ISBN : 0312191626
Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings.
Author : Bunnie Loree Claxton,Kurt Y. Michael
Publisher : Unknown
Page : 128 pages
File Size : 46,7 Mb
Release : 2020-06-16
Category : Electronic
ISBN : 1524991597
Author : MAGWA Simuforosa,MAGWA Wiseman
Publisher : Strategic Book Publishing Rights Agency
Page : 182 pages
File Size : 40,5 Mb
Release : 2015-11-10
Category : Electronic
ISBN : 9781681810874
A Guide to Conducting Research: A Student Handbook is a must-read for students in higher education institutions. The book is specifically aimed at undergraduate and postgraduate researchers. The information included will equip readers with an appreciation of research topics, designs, methods, and research reporting for academic purposes. The handbook can also be used as a tool by lecturers and professors who are either teaching research methods courses, or are supervising students doing projects, dissertations, or theses. The overall purpose is to provide students with the information and skills needed to complete a research report at the undergraduate or post-graduate level. The handbook comprises eleven chapters, each with an introduction, body, and a summary meant to enhance understanding of the text.
Author : Gary Pettey,Cheryl Campanella Bracken,Elizabeth B. Pask
Publisher : Taylor & Francis
Page : 198 pages
File Size : 55,8 Mb
Release : 2017-02-17
Category : Language Arts & Disciplines
ISBN : 9781136455582
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Author : Thomas R. Lindlof,Bryan C. Taylor
Publisher : SAGE
Page : 401 pages
File Size : 49,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781412974721
There are not many textbooks available (if any) that can match [this book's] intelligence.
Author : H.J. Hsia
Publisher : Routledge
Page : 620 pages
File Size : 41,7 Mb
Release : 2015-10-23
Category : Social Science
ISBN : 9781317357162
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Author : Mike Allen
Publisher : SAGE Publications
Page : 2013 pages
File Size : 50,8 Mb
Release : 2017-04-11
Category : Social Science
ISBN : 9781483381428
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author : Keith Kenney
Publisher : Routledge
Page : 308 pages
File Size : 50,7 Mb
Release : 2010-09-28
Category : Art
ISBN : 9781135859275
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Author : Jack Rosenberry,Lauren A. Vicker
Publisher : Routledge
Page : 310 pages
File Size : 44,8 Mb
Release : 2021-09-30
Category : Social Science
ISBN : 9781000453584
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author : Thomas R. Lindlof,Bryan C. Taylor
Publisher : SAGE Publications
Page : 730 pages
File Size : 41,7 Mb
Release : 2017-11-01
Category : Language Arts & Disciplines
ISBN : 9781483323503
Qualitative Communication Research Methods, Fourth Edition introduces you to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide you through every step of the qualitative process, from developing research topics and questions through writing a final report. You are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping you make informed judgments about the significance and consequences of recent trends. New to the Fourth Edition: A new chapter titled “The Diversity of Qualitative Research in Communication Subfields” provides readers with a complete guide to the field’s distinctive subfields and enables you to identify the research agenda that best represents your own interests.Two rising subfields— Political Communication and Communication Activism— have been added, resulting in 13 subfields covered. Two major phases of data analysis have been split into separate chapters, enabling you to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis. Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide you with cutting-edge knowledge and skills that affect what you study and how you study it. An analysis of new developments in media and technology shows you how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data.
Author : G. M. du Plooy
Publisher : Juta and Company Ltd
Page : 388 pages
File Size : 49,9 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : 0702156418
Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.