Strategic Communications For Nonprofits

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Strategic Communications for Nonprofits

Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks
Strategic Communications for Nonprofits Book PDF

Author : Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 49,8 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9780470181546

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Strategic Communications for Nonprofits by Kathy Bonk,Emily Tynes,Henry Griggs,Phil Sparks Pdf

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Strategic Communications for Nonprofit Organizations

Janel M. Radtke
Strategic Communications for Nonprofit Organizations Book PDF

Author : Janel M. Radtke
Publisher : Wiley
Page : 260 pages
File Size : 53,6 Mb
Release : 1998-04-21
Category : Business & Economics
ISBN : 0471174645

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Strategic Communications for Nonprofit Organizations by Janel M. Radtke Pdf

Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment--with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how. In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides: * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.

Strategic Communications for Nonprofit Organizations

Sally J. Patterson,Janel M. Radtke
Strategic Communications for Nonprofit Organizations Book PDF

Author : Sally J. Patterson,Janel M. Radtke
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 52,6 Mb
Release : 2009-02-10
Category : Business & Economics
ISBN : 9780470442715

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Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

The Nonprofit Marketing Guide

Kivi Leroux Miller
The Nonprofit Marketing Guide Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 53,5 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

The Jossey-Bass Guide to Strategic Communications for Nonprofits

Kathy Bonk,Henry Griggs,Emily Tynes
The Jossey Bass Guide to Strategic Communications for Nonprofits Book PDF

Author : Kathy Bonk,Henry Griggs,Emily Tynes
Publisher : Jossey-Bass
Page : 212 pages
File Size : 49,6 Mb
Release : 1999
Category : Business & Economics
ISBN : UOM:39015053149897

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The Jossey-Bass Guide to Strategic Communications for Nonprofits by Kathy Bonk,Henry Griggs,Emily Tynes Pdf

In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Nonprofit Internet Strategies

Ted Hart,James M. Greenfield,Michael Johnston
Nonprofit Internet Strategies Book PDF

Author : Ted Hart,James M. Greenfield,Michael Johnston
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 55,7 Mb
Release : 2005-03-25
Category : Business & Economics
ISBN : 9780471716198

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Nonprofit Internet Strategies by Ted Hart,James M. Greenfield,Michael Johnston Pdf

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Strategic Communication for Non-Profit Organisations

Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Strategic Communication for Non Profit Organisations Book PDF

Author : Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Publisher : Vernon Press
Page : 308 pages
File Size : 45,8 Mb
Release : 2019-03-28
Category : Business & Economics
ISBN : 9781622736515

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Strategic Communication for Non-Profit Organisations by Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves Pdf

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Brandraising

Sarah Durham
Brandraising Book PDF

Author : Sarah Durham
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 47,6 Mb
Release : 2009-11-19
Category : Business & Economics
ISBN : 9780470542217

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Brandraising by Sarah Durham Pdf

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Content Marketing for Nonprofits

Kivi Leroux Miller
Content Marketing for Nonprofits Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 44,5 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9781118722374

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Content Marketing for Nonprofits by Kivi Leroux Miller Pdf

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

The Storytelling Non-Profit

Vanessa Chase Lockshin
The Storytelling Non Profit Book PDF

Author : Vanessa Chase Lockshin
Publisher : Unknown
Page : 206 pages
File Size : 42,6 Mb
Release : 2016-04-29
Category : Fund raising
ISBN : 0995089302

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The Storytelling Non-Profit by Vanessa Chase Lockshin Pdf

"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Understanding Nonprofit Work

Matthew A. Koschmann,Matthew L. Sanders
Understanding Nonprofit Work Book PDF

Author : Matthew A. Koschmann,Matthew L. Sanders
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 40,6 Mb
Release : 2020-07-28
Category : Language Arts & Disciplines
ISBN : 9781119431251

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Understanding Nonprofit Work by Matthew A. Koschmann,Matthew L. Sanders Pdf

Offers a valuable resource for scholars, teachers, students, and nonprofit practitioners interested in understanding nonprofit work from a communication perspective This sophisticated yet accessible book explores the dynamics of organizational communication in the context of nonprofit work. It delves deeply into the subjects of communication and social construction and develops several key subject areas and issues including leadership, management, and governance; the marketization of nonprofit work; collaboration and organizational partnerships; meaningful labor; and international nonprofit work. Understanding Nonprofit Work: A Communication Perspective is the first resource to bring together the considerable and voluminous amount of communication scholarship and nonprofit research available in academia. Moving beyond the simplistic notion of communication as merely the transmission of information, it instead develops a more insightful approach to nonprofit work based on the concept of communication as social construction, explaining the implications and applications of this distinct communication perspective in ways that will benefit both communication scholars and nonprofit practitioners. Additionally, this book: Brings together a wealth of information in communication theory and nonprofit organizations in a thoughtful, approachable style Demonstrates the application and utility of a communication perspective across several key aspects of nonprofit work Written by two well-known scholars in the field with considerable experience in nonprofit work—teaching, research, volunteering, consulting, and board membership Understanding Nonprofit Work is an ideal book for advanced undergraduate and graduate level students in courses on nonprofit work, or broader classes on organizational communication and public administration that have units on the nonprofit sector. This book is also perfect for nonprofit professionals looking to develop a more sophisticated and insightful approach to their work.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

Sarah Durham
The Nonprofit Communications Engine A Leader s Guide to Managing Mission driven Marketing and Communications Book PDF

Author : Sarah Durham
Publisher : Big Duck Studio
Page : 218 pages
File Size : 45,6 Mb
Release : 2019-11-20
Category : Business & Economics
ISBN : 1733355308

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The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications by Sarah Durham Pdf

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.

101 Social Media Tactics for Nonprofits

Melanie Mathos,Chad Norman
101 Social Media Tactics for Nonprofits Book PDF

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 45,9 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Modern Media Relations for Nonprofits

Peter Panepento,Antionette Kerr
Modern Media Relations for Nonprofits Book PDF

Author : Peter Panepento,Antionette Kerr
Publisher : Unknown
Page : 184 pages
File Size : 53,5 Mb
Release : 2017-01-02
Category : Electronic
ISBN : 0692830731

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Modern Media Relations for Nonprofits by Peter Panepento,Antionette Kerr Pdf

Ready to make some news? Organizations that successfully work with reporters, editors, and opinion makers are more visible, better able to advocate for their missions, and more successful in their efforts to raise money to support their work.Peter Panepento and Antionette Kerr have worked both as reporters and as media relations professionals and they've developed a G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.This book serves as your guide for building and carrying out an effective modern media-relations strategy. While there are plenty of other books that offer instruction on media relations, this one is written specifically for those who work for nonprofits and foundations.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Asencio, Hugo
Cases on Strategic Social Media Utilization in the Nonprofit Sector Book PDF

Author : Asencio, Hugo
Publisher : IGI Global
Page : 370 pages
File Size : 43,8 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681897

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Cases on Strategic Social Media Utilization in the Nonprofit Sector by Asencio, Hugo Pdf

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.