Strategic Communications For School Leaders

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Strategic Communications for School Leaders

Vicki Gunther,James McGowan,Kate Donegan
Strategic Communications for School Leaders Book PDF

Author : Vicki Gunther,James McGowan,Kate Donegan
Publisher : Rowman & Littlefield Publishers
Page : 200 pages
File Size : 46,7 Mb
Release : 2011-03-16
Category : Education
ISBN : 9781442209442

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Strategic Communications for School Leaders by Vicki Gunther,James McGowan,Kate Donegan Pdf

Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Why School Communication Matters

Kitty Porterfield,Meg Carnes
Why School Communication Matters Book PDF

Author : Kitty Porterfield,Meg Carnes
Publisher : Rowman & Littlefield
Page : 285 pages
File Size : 41,6 Mb
Release : 2014-07-07
Category : Education
ISBN : 9781475809145

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Why School Communication Matters by Kitty Porterfield,Meg Carnes Pdf

Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions

The Communicating Principal

Trinette Marquis,Natalie A. Nash
The Communicating Principal Book PDF

Author : Trinette Marquis,Natalie A. Nash
Publisher : Rowman & Littlefield
Page : 196 pages
File Size : 45,9 Mb
Release : 2021-12-08
Category : Education
ISBN : 9781475862645

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The Communicating Principal by Trinette Marquis,Natalie A. Nash Pdf

The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support. The Communicating Principal: Practical Strategies for School Leadersprovides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal—what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.

How to Build Communication Success in Your School

Karen Dempster,Justin Robbins
How to Build Communication Success in Your School Book PDF

Author : Karen Dempster,Justin Robbins
Publisher : Taylor & Francis
Page : 147 pages
File Size : 54,6 Mb
Release : 2017-03-27
Category : Education
ISBN : 9781315282169

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How to Build Communication Success in Your School by Karen Dempster,Justin Robbins Pdf

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Foreword -- Introduction -- Chapter 1 Communication matters -- Chapter 2 Hear from the parents -- Chapter 3 How are you doing? -- Chapter 4 Your starting point: Your vision -- Chapter 5 What is holding you back? -- Chapter 6 Know your audiences -- Chapter 7 Create your own marketing advantage -- Chapter 8 Build your skills -- Chapter 9 Inspire and motivate -- Chapter 10 Stop the overload -- Chapter 11 Take the technology advantage -- Chapter 12 Communicating change -- Chapter 13 When crisis hits -- Chapter 14 Communicating inclusively -- Chapter 15 Put it into action -- Chapter 16 Are you succeeding? -- Chapter 17 Create good habits -- Chapter 18 You're ready to go -- Bibliography -- Appendix 2.1 Fit2Communicate survey results -- Appendix 4.1 SWOT analysis for schools template -- Appendix 4.2 Example survey questions for parents -- Appendix 4.3 Example survey questions for teachers and governors -- Appendix 6.1 Understanding how far you need to move your audiences' mindset -- Appendix 7.1 Example school media policy -- Appendix 9.1 Building an impactful story -- Appendix 9.2 Delivering inspirational messages -- Appendix 10.1 An example to support parents in finding information -- Appendix 12.1 Question and answer template -- Appendix 13.1 Crisis communication in schools: Key messages template -- Appendix 13.2 Crisis communication plan template -- Appendix 13.3 Crisis management communication principles for schools -- Appendix 15.1 Your school communication plan -- Appendix 15.2 Building your parent/student/teacher partnership agreement -- Index

Maximum Impact

Brian K. Creasman,Brad Hughes
Maximum Impact Book PDF

Author : Brian K. Creasman,Brad Hughes
Publisher : Rowman & Littlefield
Page : 107 pages
File Size : 50,8 Mb
Release : 2020-11-01
Category : Education
ISBN : 9781475858938

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Maximum Impact by Brian K. Creasman,Brad Hughes Pdf

Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Normore, Anthony,Javidi, Mitch,Long, Larry
Handbook of Research on Strategic Communication Leadership and Conflict Management in Modern Organizations Book PDF

Author : Normore, Anthony,Javidi, Mitch,Long, Larry
Publisher : IGI Global
Page : 553 pages
File Size : 48,5 Mb
Release : 2019-03-08
Category : Business & Economics
ISBN : 9781522585176

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Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by Normore, Anthony,Javidi, Mitch,Long, Larry Pdf

As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

Strategic Communication During Whole-system Change

Francis Martin Duffy,Patti L. Chance
Strategic Communication During Whole system Change Book PDF

Author : Francis Martin Duffy,Patti L. Chance
Publisher : Leading Systemic School Improvement
Page : 276 pages
File Size : 48,8 Mb
Release : 2007
Category : Education
ISBN : UVA:X030111245

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Strategic Communication During Whole-system Change by Francis Martin Duffy,Patti L. Chance Pdf

Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.

The Social Media Imperative

Kristin Magette
The Social Media Imperative Book PDF

Author : Kristin Magette
Publisher : Rowman & Littlefield
Page : 127 pages
File Size : 43,9 Mb
Release : 2018-05-01
Category : Education
ISBN : 9781475841985

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The Social Media Imperative by Kristin Magette Pdf

Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.

Strategic Public Relations Leadership

Anne Gregory,Paul Willis
Strategic Public Relations Leadership Book PDF

Author : Anne Gregory,Paul Willis
Publisher : Taylor & Francis
Page : 186 pages
File Size : 55,8 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781000603415

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Strategic Public Relations Leadership by Anne Gregory,Paul Willis Pdf

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Building Commitment to Reform through Strategic Communication

Cecilia Caba ero-Verzosa,Helen R. Garcia
Building Commitment to Reform through Strategic Communication Book PDF

Author : Cecilia Caba ero-Verzosa,Helen R. Garcia
Publisher : World Bank Publications
Page : 148 pages
File Size : 47,7 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 0821376225

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Building Commitment to Reform through Strategic Communication by Cecilia Caba ero-Verzosa,Helen R. Garcia Pdf

Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Principal Talk!

Cheli Cerra,Ruth Jacoby
Principal Talk Book PDF

Author : Cheli Cerra,Ruth Jacoby
Publisher : Jossey-Bass
Page : 148 pages
File Size : 46,9 Mb
Release : 2004
Category : Education
ISBN : UVA:X004864895

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Principal Talk! by Cheli Cerra,Ruth Jacoby Pdf

A must-have book for all principals! Principal Talk! provides 52 practical and useful scenarios to implement communication with teachers, parents, students, staff, and the community. Keep your cool and soar to new heights with insightful tips, worksheets, checklists, and sample letters for leadership success. Are you concerned about: Maintaining and sustaining a high caliber of student achievement? Communicating the school's successes in a positive way? Establishing credibility in the community? Promoting and maintaining a safe and positive learning environment? If you answered yes, then Principal Talk! is the book you need. For aspiring as well as veteran principals, this no-nonsense book summarizes how to be an educational leader and advocate in today's educational environment. "Principal Talk! provides simple communication strategies and advice to keep teachers, students, parents, staff and the community in your corner. A must-read for today's educational leader to be successful in today's reform climate." —Jack Canfield Co-author, Chicken Soup for the Teacher's Soul and Chicken Soup for the Parent's Soul

Leaders as Communicators and Diplomats

Paul D. Houston,Alan M. Blankstein,Robert W. Cole
Leaders as Communicators and Diplomats Book PDF

Author : Paul D. Houston,Alan M. Blankstein,Robert W. Cole
Publisher : Corwin Press
Page : 161 pages
File Size : 41,9 Mb
Release : 2009-03-09
Category : Education
ISBN : 9781412949446

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Leaders as Communicators and Diplomats by Paul D. Houston,Alan M. Blankstein,Robert W. Cole Pdf

This edited volume presents innovative and practical strategies for creating districtwide communication systems, responding to district challenges, using electronic communication tools effectively, and keeping the public informed.

Leadership Communication

E. Bruce Harrison,Judith Mühlberg
Leadership Communication Book PDF

Author : E. Bruce Harrison,Judith Mühlberg
Publisher : Business Expert Press
Page : 300 pages
File Size : 43,5 Mb
Release : 2014-09-05
Category : Business & Economics
ISBN : 9781606498095

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Leadership Communication by E. Bruce Harrison,Judith Mühlberg Pdf

My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

The Principal's Guide to Managing Communication

E. Joseph Schneider,Lara L. Hollenczer
The Principal s Guide to Managing Communication Book PDF

Author : E. Joseph Schneider,Lara L. Hollenczer
Publisher : Corwin Press
Page : 200 pages
File Size : 46,9 Mb
Release : 2006-01-06
Category : Education
ISBN : 9781483361444

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The Principal's Guide to Managing Communication by E. Joseph Schneider,Lara L. Hollenczer Pdf

Develop a successful communication strategy that reaches all members of the school community so that everything else has a chance to work as planned.

Charter School Leadership

Cameron Curry
Charter School Leadership Book PDF

Author : Cameron Curry
Publisher : R&L Education
Page : 103 pages
File Size : 50,7 Mb
Release : 2013-04-16
Category : Education
ISBN : 9781475803280

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Charter School Leadership by Cameron Curry Pdf

Leadership is a critical piece of managing a high performing public charter school. Understanding the issues and the challenges faced daily by school leaders takes on a significant role when creating, managing, and sustaining high expectations and performance. With limited resources available on this industry specific topic, Cameron Curry has created a user-friendly guide to help emerging or seasoned school leaders focus on five key elements for school success. Based on his 14 years of managing three high impact public charter schools, the author has utilized these principles and witnessed firsthand the benefits they bring to students, parents, and his school colleagues. Understanding the importance of your school’s mission and creating a great school culture are just part of a leader’s responsibility. The elements of embracing parent involvement, becoming an effective communicator, and learning how to maximize the potential of all school employees, creates a further understanding of what it takes to be an effective charter school leader.