Author : Nigel Evans,George Stonehouse,David Campbell
Publisher : Routledge
Page : 421 pages
File Size : 53,8 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136362668
Strategic Management for Travel and Tourism by Nigel Evans,George Stonehouse,David Campbell Pdf
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.