Strategy For Tourism

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Strategic Management for Travel and Tourism

Nigel Evans,George Stonehouse,David Campbell
Strategic Management for Travel and Tourism Book PDF

Author : Nigel Evans,George Stonehouse,David Campbell
Publisher : Routledge
Page : 421 pages
File Size : 42,7 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136362668

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Strategic Management for Travel and Tourism by Nigel Evans,George Stonehouse,David Campbell Pdf

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Overtourism and Tourism Education

Hugues Séraphin,Anca C. Yallop
Overtourism and Tourism Education Book PDF

Author : Hugues Séraphin,Anca C. Yallop
Publisher : Routledge
Page : 231 pages
File Size : 45,6 Mb
Release : 2020-11-05
Category : Business & Economics
ISBN : 9781000226171

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Overtourism and Tourism Education by Hugues Séraphin,Anca C. Yallop Pdf

Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

Tourism Marketing

Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Tourism Marketing Book PDF

Author : Nilanjan Ray,Dilip Kumar Das,Raj Kumar
Publisher : CRC Press
Page : 330 pages
File Size : 40,5 Mb
Release : 2017-09-01
Category : Business & Economics
ISBN : 9781771884716

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Tourism Marketing by Nilanjan Ray,Dilip Kumar Das,Raj Kumar Pdf

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Strategy for Tourism

John Tribe
Strategy for Tourism Book PDF

Author : John Tribe
Publisher : Unknown
Page : 258 pages
File Size : 46,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 1906884943

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Strategy for Tourism by John Tribe Pdf

Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes.

Strategic Marketing in Tourism Services

Rodoula H. Tsiotsou,Ronald E. Goldsmith
Strategic Marketing in Tourism Services Book PDF

Author : Rodoula H. Tsiotsou,Ronald E. Goldsmith
Publisher : Emerald Group Publishing
Page : 418 pages
File Size : 49,9 Mb
Release : 2012-05-10
Category : Business & Economics
ISBN : 9781780520704

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Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou,Ronald E. Goldsmith Pdf

Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

The Tourism Area Life Cycle: Conceptual and theoretical issues

Richard Butler
The Tourism Area Life Cycle Conceptual and theoretical issues Book PDF

Author : Richard Butler
Publisher : Channel View Publications
Page : 358 pages
File Size : 44,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 1845410289

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The Tourism Area Life Cycle: Conceptual and theoretical issues by Richard Butler Pdf

This book is divided into five sections: the conceptual origins of the TALC, spatial relationships and the TALC, alternative conceptual approaches, renewing or retiring with the TALC, and predicting with the TALC. It concludes with a review of the future potential of the model in the area of the destination development process.

Strategic Management for Hospitality and Tourism

Fevzi Okumus,Levent Altinay,Prakash Chathoth,Mehmet Ali Koseoglu
Strategic Management for Hospitality and Tourism Book PDF

Author : Fevzi Okumus,Levent Altinay,Prakash Chathoth,Mehmet Ali Koseoglu
Publisher : Routledge
Page : 375 pages
File Size : 51,7 Mb
Release : 2019-10-30
Category : Business & Economics
ISBN : 9781351188494

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Strategic Management for Hospitality and Tourism by Fevzi Okumus,Levent Altinay,Prakash Chathoth,Mehmet Ali Koseoglu Pdf

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Management for Tourism Communities

Peter E. Murphy,Ann E. Murphy
Strategic Management for Tourism Communities Book PDF

Author : Peter E. Murphy,Ann E. Murphy
Publisher : Channel View Publications
Page : 460 pages
File Size : 52,7 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 1873150830

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Strategic Management for Tourism Communities by Peter E. Murphy,Ann E. Murphy Pdf

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Santos, José Duarte,Silva, Óscar Lima
Digital Marketing Strategies for Tourism Hospitality and Airline Industries Book PDF

Author : Santos, José Duarte,Silva, Óscar Lima
Publisher : IGI Global
Page : 267 pages
File Size : 55,8 Mb
Release : 2019-08-30
Category : Business & Economics
ISBN : 9781522597858

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by Santos, José Duarte,Silva, Óscar Lima Pdf

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Marketing Tourism Destinations

Ernie Heath,Geoffrey Wall
Marketing Tourism Destinations Book PDF

Author : Ernie Heath,Geoffrey Wall
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 40,9 Mb
Release : 1992-04-16
Category : Business & Economics
ISBN : 9780471540670

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Marketing Tourism Destinations by Ernie Heath,Geoffrey Wall Pdf

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

Luiz Moutinho,Alfonso Vargas-Sanchez
Strategic Management in Tourism 3rd Edition CABI Tourism Texts Book PDF

Author : Luiz Moutinho,Alfonso Vargas-Sanchez
Publisher : CABI
Page : 378 pages
File Size : 51,9 Mb
Release : 2018-02-26
Category : Business & Economics
ISBN : 9781786390240

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Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts by Luiz Moutinho,Alfonso Vargas-Sanchez Pdf

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Sustainable Destination Branding and Marketing

Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Sustainable Destination Branding and Marketing Book PDF

Author : Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Publisher : CABI
Page : 260 pages
File Size : 41,8 Mb
Release : 2019-12-21
Category : Business & Economics
ISBN : 9781786394286

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Sustainable Destination Branding and Marketing by Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan Pdf

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Global Directions

Richard Teare,Bonnie Farber Canziani,Graham Brown
Global Directions Book PDF

Author : Richard Teare,Bonnie Farber Canziani,Graham Brown
Publisher : Weidenfeld & Nicolson
Page : 0 pages
File Size : 48,8 Mb
Release : 1997
Category : Accueil (Tourisme) - Gestion
ISBN : 0304339318

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Global Directions by Richard Teare,Bonnie Farber Canziani,Graham Brown Pdf

This book explores the relationship between the theory and practice of strategic planning and development in hospitality organizations, and at tourist destinations. It reviews the literature and uses case examples from Europe, the USA and Australia.

Strategic Management for the Hospitality and Tourism Industry

Vincent Sabourin
Strategic Management for the Hospitality and Tourism Industry Book PDF

Author : Vincent Sabourin
Publisher : CRC Press
Page : 201 pages
File Size : 45,5 Mb
Release : 2021-12-28
Category : Business & Economics
ISBN : 9781000216103

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Strategic Management for the Hospitality and Tourism Industry by Vincent Sabourin Pdf

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Nedelea, Alexandru-Mircea
Strategic Tools and Methods for Promoting Hospitality and Tourism Services Book PDF

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 40,9 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

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Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.