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Strategic Marketing Management 6e With Busines In Turbulent Times Set Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Strategic Marketing Management 6e With Busines In Turbulent Times Set book. This book definitely worth reading, it is an incredibly well-written.
Author : Aaker
Publisher : Unknown
Page : 368 pages
File Size : 53,5 Mb
Release : 2001-12-01
Category : Electronic
ISBN : 0471233196
Author : Jenny Darroch
Publisher : Springer
Page : 176 pages
File Size : 43,6 Mb
Release : 2009-10-23
Category : Business & Economics
ISBN : 9780230251182
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Author : Mark E. Parry
Publisher : McGraw-Hill
Page : 288 pages
File Size : 44,5 Mb
Release : 2001-12
Category : Business & Economics
ISBN : 0071589635
"THE MCGRAW-HILL EXECUTIVE MBA SERIES" Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. "Strategic Marketing Management "provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Author : Michel Syrett,Marion Devine,The Economist
Publisher : The Economist
Page : 170 pages
File Size : 49,9 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781610395137
Managing uncertainty has become a new business imperative. Technological discontinuities, regulatory upheavals, geopolitical shocks, abrupt shifts in consumer tastes or behavior, and many other factors have emerged or intensified in recent years and together conspire to undermine even the most carefully constructed business strategies. Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times addresses these new challenges, assessing the sources of business turbulence, how to classify uncertainty, and the different ways in which uncertainty can be embraced to allow greater innovation and growth. Drawing on examples from around the world, the book presents the most recent ideas on what it means to manage uncertainty, from practitioners, academics, and consultants. • Addresses the challenges of managing uncertainty in business • Presents a step-by-step guide to managing business uncertainty • Draws examples from major international companies, including Intel, Procter & Gamble, Siemens, Boeing, Quinetiq, Philips, China Telecom, Ford, Apple, Shell, Glaxo SmithKline and many more Written for business leaders and managers looking for new ways to ensure that their businesses continue to thrive in a world of increasing complexity, Managing Uncertainty presents new and innovative ideas about reducing risk by understanding difficult-to-predict shifts.
Author : Alexander Chernev
Publisher : Unknown
Page : 220 pages
File Size : 48,6 Mb
Release : 2011-08-01
Category : Electronic
ISBN : 193657201X
This resource offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, it presents a conceptual framework that will help develop a strategy for day-to-day decisions.
Author : Akhter
Publisher : Unknown
Page : 128 pages
File Size : 49,5 Mb
Release : 2020-03
Category : Electronic
ISBN : 099699629X
BWPBK
Author : John Fahy,David Jobber
Publisher : McGraw Hill
Page : 454 pages
File Size : 48,8 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9781526847355
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author : Stephen Shaw
Publisher : Taylor & Francis
Page : 379 pages
File Size : 42,8 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9781000109658
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Author : Janice W. McLean
Publisher : Gale Cengage
Page : 952 pages
File Size : 55,9 Mb
Release : 1994
Category : Executives
ISBN : 0810388278
This reference is a guide to more than 2500 companies that produce more than 12,000 workshops, seminars, videos and other training programmes that enhance skills and personal development.
Author : Charles D. Ellis
Publisher : McGraw Hill Professional
Page : 289 pages
File Size : 49,5 Mb
Release : 2013-07-12
Category : Business & Economics
ISBN : 9780071813662
The classic guide to winning on Wall Street--completely updated and expanded! The go-to guide for anyone seeking long-term gain in the stock market, Winning the Loser's Game was referred to by the great Peter Drucker as "by far the best book on investment policy and management." Dr. Charles Ellis, dubbed "Wall Street's Wisest Man" by Money magazine, has been showing investors for three decades how stock markets really work and what individuals can do to be sure they are long-term winners. Now, in this new edition of his investing classic, Ellis helps you succeed in a market that's becoming more unpredictable by the day. Applying wisdom gained from half a century of advising many of the leading investment managers and securities firms around the world, Ellis explains how individual investors can avoid common traps and get on the road to investment success. With fully updated facts, charts, and figures, this new edition of Winning the Loser's Game is packed with all new material, including: U.S. government bonds: Why they're no longer a safe bet for long-term investors Active management: Fees are higher than ever. Are they worth it? The investment management industry: They make huge profits--but how well do they serve you? Behavioral economics: Know yourself--and you'll be a better investor With Winning the Loser's Game, you have everything you need to set realistic objectives and a powerful investing strategy that will take you well into retirement. Experts praise Winning the Loser's Game: "Charley Ellis has been one of the most influential investment writers for decades. This classic should be required reading for both individual and institutional investors." -- BURTON MALKIEL, Author, A Random Walk Down Wall Street "The best book about investing? The answer is simple: Winning the Loser’s Game. Using compelling data and pithy stories, Charley Ellis has captured beautifully in this new and expanded edition of his classic work the most important lessons regarding investing. In today's unforgiving environment, it's a must-read!" -- F. WILLIAM McNABB III, Chairman and Chief Executive Officer, Vanguard "No one understands what it takes to be a successful investor better than Charley Ellis and no one explains it more clearly or eloquently. This updated investment classic belongs on every investor’s bookshelf." -- CONSUELO MACK, Executive Producer and Managing Editor, Consuelo Mack WealthTrack "A must-reread classic. . . ." -- MARTIN LEIBOWITZ, Managing Director, Morgan Stanley Research "Winning the Loser's Game has long been required reading for professional investors. . . . This elegant volume explores approaches for individuals, such as relying on intellect rather than emotion and building a personal portfolio by taking advantage of what other investors already know." -- ABBY JOSEPH COHEN, Goldman Sachs & Co "This is less a book about competition than about sound money management. Sounder than Charley Ellis they do not come." -- ANDREW TOBIAS, Author, The Only Investment Guide You'll Ever Need "Winning the Loser's Game is one of those timeless investing classics that is even more valuable today than when it was first published. Reading it again, in the context of two 50 percent-plus stock market crashes since 1999, will demonstrates the wisdom of Ellis' advice.” -- CBS MONEYWATCH.COM
Author : Martin Reeves,Knut Haanaes
Publisher : Harvard Business Review Press
Page : 281 pages
File Size : 45,9 Mb
Release : 2015-05-19
Category : Business & Economics
ISBN : 9781625275875
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author : Frank Bradley
Publisher : John Wiley & Sons
Page : 316 pages
File Size : 43,7 Mb
Release : 2003-06-02
Category : Business & Economics
ISBN : CORNELL:31924099218657
Provides a short and concise look at the field. * Presents information that will have an international appeal.
Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
Publisher : Unknown
Page : 128 pages
File Size : 40,7 Mb
Release : 2018
Category : Customer relations
ISBN : 1488620105
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Anonim
Publisher : Unknown
Page : 1400 pages
File Size : 43,8 Mb
Release : 1997
Category : Times (London, England)
ISBN : UCD:31175023127130
Indexes the Times, Sunday times and magazine, Times literary supplement, Times educational supplement, Times educational supplement Scotland, and the Times higher education supplement.
Author : Michael V. Marn,Eric V. Roegner,Craig C. Zawada
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 53,8 Mb
Release : 2004-04-12
Category : Business & Economics
ISBN : 9780471690023
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
