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Author : Jenny Darroch
Publisher : Createspace Independent Publishing Platform
Page : 500 pages
File Size : 44,9 Mb
Release : 2017-08-09
Category : Electronic
ISBN : 1974051420
Marketing Through Turbulent Times By Jenny Darroch
Author : Jenny Darroch
Publisher : Springer
Page : 176 pages
File Size : 53,7 Mb
Release : 2009-10-23
Category : Business & Economics
ISBN : 9780230251182
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Author : Darrell Rigby
Publisher : Harvard Business Press
Page : 160 pages
File Size : 43,5 Mb
Release : 2009-08-24
Category : Business & Economics
ISBN : 9781422136461
The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive. But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times. How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation: Your industry's sensitivity: How hard is it hit by this downturn? Your company's strategic position: Are you an industry leader or follower? Your firm's financial position, including cash reserves. The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for: Cutting costs intelligently-sustaining your margins and brand Boosting revenue by refocusing your sales force on the right customers Channeling resources into your core businesses Preparing for bold moves, such as game-changing acquisitions Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.
Author : Leon, Ramona-Diana
Publisher : IGI Global
Page : 394 pages
File Size : 46,9 Mb
Release : 2017-07-12
Category : Business & Economics
ISBN : 9781522527176
As the economy fluctuates, so does the need for resilient business practices. If organizations can remain strong and steady during difficult times, they will be more fruitful during successful periods as well. Managerial Strategies for Business Sustainability During Turbulent Times is a crucial resource that discusses successful methods and techniques for building sturdy company practices. Featuring pertinent topics such as sustainable supply chains, knowledge management, information sharing, and performance evaluations, this is an ideal scholarly reference source for CEOs, managers, business students, and researchers that would like to discover more unique and engaging ways to build a strong business foundation.
Author : Aaker
Publisher : Unknown
Page : 368 pages
File Size : 48,7 Mb
Release : 2001-12-01
Category : Electronic
ISBN : 0471233196
Author : Rafael Rami ́rez,Rafael Ramirez,John W. Selsky,Kees Van der Heijden
Publisher : Earthscan
Page : 313 pages
File Size : 47,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781849770644
The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Author : American Marketing Association
Publisher : Unknown
Page : 748 pages
File Size : 53,7 Mb
Release : 1975
Category : Business & Economics
ISBN : UOM:35128000185502
Author : Deb Gabor
Publisher : Lioncrest Publishing
Page : 170 pages
File Size : 47,8 Mb
Release : 2019-03
Category : Business & Economics
ISBN : 1544513623
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
Author : Philip Kotler,John A. Caslione
Publisher : AMACOM
Page : 224 pages
File Size : 54,6 Mb
Release : 2009-06-11
Category : Business & Economics
ISBN : 9780814415245
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: • detect sources of turbulence • prepare scenarios • predict resulting vulnerabilities and opportunities • develop responses to ensure long-term resilience and success • avoid risk while advancing the interests of the company • build flexibility into the balance sheet • price strategically • adjust products to meet new customer values • and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Author : J. Darroch
Publisher : Springer
Page : 231 pages
File Size : 52,9 Mb
Release : 2014-07-05
Category : Business & Economics
ISBN : 9781137358172
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Author : William Winston,Paul A Sommers
Publisher : Routledge
Page : 500 pages
File Size : 41,7 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9781317948629
Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you with proven methods and new strategies on how to deliver more effective health care, health products, and related services to patients and other consumers. Stressing physician leadership and proactive participation, this text will enhance your understanding of how a working relationship between practicing physicians and health care managers is a positive and necessary means for administering and managing quality health care now and in the future. Through units preceded by defined goals, projected outcomes, and outcome analyses, Medical Group Management presents material to you in a practical, comprehensive manner on topics such as: understanding values and relationships among physicians, hospitals, and health plans working together toward a common goal establishing trust and communication between physicians, hospitals, and health plans embracing change as a catalyst for the enhancement of medical practice understanding the physicians’role in the management of a consumer-focused medical group planning for shifts in medical practice away from intervention and toward prevention creating jointly developed plans and budgets predicated upon principles of continuous quality improvement, such as eliminating unnecessary patient paperwork and improving employees’morale and job satisfaction In addition, most units in this text feature a “factors to consider” category that advises you, for example, how to research competition, establish a target market, and research the demographics of a community before formulating a plan to increase your number of patients. Complete with recommendations, sample plans on how to market health services or better serve your patients, and suggestions on how to enhance quality care, Medical Group Management will give you the knowledge to successfully address problems and work together with other professionals in the health care community to provide quality services to patients and consumers now and into the next century.
Author : Larry Short
Publisher : iUniverse
Page : 240 pages
File Size : 40,5 Mb
Release : 2012-01-25
Category : Business & Economics
ISBN : 1462068863
Investors are increasingly frustrated by poor investment returns, particularly in the last decade. It seems the financial world wrenches from one crisis to another in a boom-bust, bubble and crash sequence, rising to unpredictable heights and falling to unfathomable depths.The old investing rules do not seem to work. Something has changed. This book recommends that the reader take an alternative mindset to investing. It guides the reader to this mindset through a series of educational and, hopefully, entertaining lessons. It uses various tools such as newspaper headlines at critical points in the history of the markets as well as insightful anecdotes gathered over the years. It also employs often amusing research from outside the industry to shed light on how investors make decisions. This book examines the origins of accepted investment methodology, provides a critical review of mutual funds, and presents alternative solutions for these turbulent times. Along the way it also touches on the future of the investment industry, how to select an investment advisor, and an alternative way to plan for the future. In Short: Many books tell you about what investments are. This book is an attempt to teach you about how to drive your investment returns higher.
Author : Ed Barrows,Andy Neely
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 40,8 Mb
Release : 2011-10-21
Category : Business & Economics
ISBN : 9781118161685
Straightforward playbook for executing world-class strategy for tangible results Designed with three key ideas: leverage the tools that are working, simplify the model, and make the content readable for managers, Managing Performance in Turbulent Times is a road map for the modern strategy manager. Through their simplified execution process the authors—performance management experts—show executives how to get results and execute even in the most difficult conditions. Addresses importance of adaptability to change within today's business environment Explores the environmental turbulence that constantly confounds virtually all organizational systems, with workable solutions Provides a streamlined execution process any organization can use to improve business results Managers need tools to do their jobs better. Filled with proven solutions, this book reveals how to get results through successful strategy execution, presenting a process that will help your organization execute strategy in a simplified, efficient manner.
Author : Mona Moufahim
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 2022
Category : Electronic
ISBN : 3030832309
"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions in political marketing today. Ethics, brand-branding for political movements, the role influencers play; are all covered. Read this fascinating book to understand more." --Paul Baines, Professor of Political Marketing, University of Leicester, UK "This is a must read for anyone interested in understanding the connection between politics and branding." --Bruce I. Newman, Professor of Marketing, DePaul University, USA "If you want the best research and thinking on International Political Branding then buy this book. The work is cutting edge, up to date, has quality thinking and has truly global reach with cases from America, Asia and Europe." --Phil Harris, Professor Emeritus of Marketing & Public Affairs, University of Chester, UK Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts. Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.
Author : Leonard R. Sayles
Publisher : Center for Creative Leadership
Page : 64 pages
File Size : 49,7 Mb
Release : 1995
Category : Business & Economics
ISBN : 1882197070
This report is a personal account of insights yielded by a conference hosted in 1994 by the Center for Creative Leadership, "New Demands for Leadership: Responding to Turbulence." It explores ideas expressed by participants--behavioral science researchers, leadership trainers, corporate executives, and consultants--who attempted to clarify the critical new challenges executives are facing, identify skills and perspectives they need to meet these challenges successfully, and determine the implications for the selection and development of these new skills and perspectives. The framework for the report is the eight themes used to organize conference activities: teamwork and organizational stewardship among senior managers; leading beyond the organization's boundaries; rethinking the boss-subordinate, employer-employee relationship; senior executives as exemplars of values; operating excellence--making technology contribute; maintaining strategic focus to grow the business; senior managers who continue to learn; and the impact of U.S. culture on management. For each theme, personal impressions on the topic are given, based on preconference interviews and conference discussions. These are augmented with examples drawn from personal experience and reading. The book concludes with a selection of comments by executives in interviews and during the conference that illustrate the evolution in management thinking that has taken place since the demise of the "comfort years." Contains 35 references. (YLB)
