Strategic Marketing Planning And Control

Author : Graeme Drummond,John Ensor,Ruth Ashford
Publisher : Routledge
Page : 322 pages
File Size : 52,9 Mb
Release : 2007-06-01
Category : Business & Economics
ISBN : 9781136362378

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Strategic Marketing: Planning and Control by Graeme Drummond,John Ensor,Ruth Ashford Pdf

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Author : Graeme Drummond,John Ensor,Ruth Ashford
Publisher : Routledge
Page : 350 pages
File Size : 51,9 Mb
Release : 2010-05-14
Category : Business & Economics
ISBN : 9781136362583

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Strategic Marketing by Graeme Drummond,John Ensor,Ruth Ashford Pdf

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

Author : Richard M.S. Wilson,Colin Gilligan
Publisher : Routledge
Page : 884 pages
File Size : 47,9 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136362514

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Strategic Marketing Management by Richard M.S. Wilson,Colin Gilligan Pdf

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author : Edwin J. Nijssen,Ruud T. Frambach
Publisher : Springer Science & Business Media
Page : 148 pages
File Size : 42,7 Mb
Release : 2013-11-11
Category : Business & Economics
ISBN : 9781475732771

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Creating Customer Value Through Strategic Marketing Planning by Edwin J. Nijssen,Ruud T. Frambach Pdf

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Author : Richard M.S. Wilson,Colin Gilligan
Publisher : Routledge
Page : 888 pages
File Size : 40,8 Mb
Release : 2012-08-06
Category : Business & Economics
ISBN : 9781136362521

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Strategic Marketing Management by Richard M.S. Wilson,Colin Gilligan Pdf

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author : Barton A. Weitz,Robin Wensley
Publisher : Unknown
Page : 524 pages
File Size : 40,7 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:49015001092460

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Strategic Marketing by Barton A. Weitz,Robin Wensley Pdf

Author : Richard M.S. Wilson
Publisher : Routledge
Page : 552 pages
File Size : 44,6 Mb
Release : 2010-05-04
Category : Business & Economics
ISBN : 9781136435249

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Strategic Marketing Planning by Richard M.S. Wilson Pdf

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Author : Peter W. Reed
Publisher : Unknown
Page : 364 pages
File Size : 51,5 Mb
Release : 2010
Category : Marketing
ISBN : 017018532X

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Strategic Marketing by Peter W. Reed Pdf

This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

Author : Gordon Foxall
Publisher : Routledge
Page : 290 pages
File Size : 50,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647003

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Strategic Marketing Management (RLE Marketing) by Gordon Foxall Pdf

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Author : S. Soundaian
Publisher : MJP Publisher
Page : 364 pages
File Size : 46,8 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 8210379456XXX

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Strategic Marketing Management by S. Soundaian Pdf

Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies

Author : Chartered Institute of Marketing
Publisher : Twayne Publishers
Page : 334 pages
File Size : 40,9 Mb
Release : 2002-01-01
Category : Marketing
ISBN : 0902130889

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CIM Companion by Chartered Institute of Marketing Pdf

Author : Michael J. Baker
Publisher : Bloomsbury Publishing
Page : 553 pages
File Size : 53,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137342133

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Marketing Strategy and Management by Michael J. Baker Pdf

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Author : Richard Malcolm Sano Wilson,Colin Gilligan
Publisher : Unknown
Page : 867 pages
File Size : 41,9 Mb
Release : 2013
Category : Marketing
ISBN : OCLC:892505724

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Strategic Marketing Management by Richard Malcolm Sano Wilson,Colin Gilligan Pdf

Author : Victor P. Buell
Publisher : McGraw-Hill Companies
Page : 712 pages
File Size : 41,5 Mb
Release : 1984
Category : Business & Economics
ISBN : UOM:49015000935552

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Marketing Management by Victor P. Buell Pdf

Author : Colin Gilligan,Richard M. S. Wilson,Tony Hines
Publisher : Unknown
Page : 576 pages
File Size : 44,5 Mb
Release : 2019-08-03
Category : Marketing
ISBN : 1138775223

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Strategic Marketing Planning by Colin Gilligan,Richard M. S. Wilson,Tony Hines Pdf

Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are we now? And where do we want to be? This third edition of a hugely successful text has a fresh new colour layout and substantial new content and revisions, including: Additional pedagogy in the form of case exercises and activities and end of chapter questions The digital marketplace and consumer Contemporary issues in strategic marketing planning International marketing The book also includes a new collection of international cases studies, and includes a suite of teaching aids including an instructor's guide and PowerPoint slides. This new edition ensures this textbook it will remain a key resource for students of business and marketing. It's the perfect choice of text for tutors that want to teach how to think strategically about operational marketing without focusing on the details of implementation.