Summary Changing The Channel

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Summary: Changing the Channel

Author : BusinessNews Publishing,
Publisher : Primento
Page : 45 pages
File Size : 52,8 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9782806238856

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Summary: Changing the Channel by BusinessNews Publishing, Pdf

The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business". This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.

Changing Minds or Changing Channels?

Author : Kevin Arceneaux,Martin Johnson
Publisher : University of Chicago Press
Page : 255 pages
File Size : 53,9 Mb
Release : 2013-08-27
Category : Political Science
ISBN : 9780226047447

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Changing Minds or Changing Channels? by Kevin Arceneaux,Martin Johnson Pdf

We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

National Water Summary 1985

Author : Geological Survey (U.S.)
Publisher : Unknown
Page : 520 pages
File Size : 52,7 Mb
Release : 1986
Category : Water quality
ISBN : UCR:31210006012528

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National Water Summary 1985 by Geological Survey (U.S.) Pdf

Atomic Habits Summary (by James Clear)

Author : James Clear
Publisher : James Clear
Page : 39 pages
File Size : 40,6 Mb
Release : 2024-06-01
Category : Self-Help
ISBN : 8210379456XXX

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Atomic Habits Summary (by James Clear) by James Clear Pdf

SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.

Integrated Optoelectronics

Author : M. Jamal Deen,Durgamadhab Misra,Jerzy Rużyłło
Publisher : The Electrochemical Society
Page : 452 pages
File Size : 46,7 Mb
Release : 2002
Category : Technology & Engineering
ISBN : 1566773709

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Integrated Optoelectronics by M. Jamal Deen,Durgamadhab Misra,Jerzy Rużyłło Pdf

Summary: Beyond e

Author : BusinessNews Publishing,
Publisher : Primento
Page : 27 pages
File Size : 54,5 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9782806222787

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Summary: Beyond e by BusinessNews Publishing, Pdf

The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy". This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively grow market share and create entirely new revenue streams. In his book, the author explains how technology is evolving so rapidly that very few companies are actually taking full advantage of all the opportunities available to them. Smart marketers understand this and turn technology chaos into a competitive advantage. This summary will teach you how to use technology to come up with revenue engines that are faster and more efficient, allowing your company to grow faster than everyone else's. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Beyond e" and discover the key to keeping up with technology and what it can do for your marketing.

Expression and Analysis of Recombinant Ion Channels

Author : Jeffrey J. Clare,Derek J. Trezise
Publisher : John Wiley & Sons
Page : 302 pages
File Size : 43,6 Mb
Release : 2006-08-21
Category : Science
ISBN : 9783527607938

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Expression and Analysis of Recombinant Ion Channels by Jeffrey J. Clare,Derek J. Trezise Pdf

Filling the gap created over the past five years, during which many new techniques have entered the market, this book is directed at both the new and the experienced ion channel researcher wishing to learn more about the considerations and methods for studying recombinant ion channels. These latest developments are covered here for the first time, contributed by editors and authors working for major pharmaceutical companies and who routinely apply these techniques in their daily work. The first three chapters cover the use of the Xenopus oocyte expression system for structure-function studies, from basic approaches for manipulating ion channel cDNAs to more specialized but powerful techniques. This is followed by reviews of strategies and methodologies available for expressing channels in mammalian cells and for their analysis by patch-clamp electrophysiology. Chapters 6 to 8 review the latest methodologies for ion channel drug discovery, including high throughput screening using fluorescence and luminescence, as well as automated planar array electrophysiology. The remaining two chapters focus on approaches for determining ion channel crystal structures and on computational approaches to understanding channel mechanisms at atomic resolution. Rather than provide detailed protocols, indicated by references in each chapter, the authors provide a comprehensive and easily accessible overview of the techniques involved, reviewing underlying principles and providing working guidelines as well as an understanding of the key theoretical and practical considerations associated with each topic. In each case, this practical advice is illustrated by real life examples, taken either from the author's own experience or from key examples in the literature, providing valuable practical hints not found elsewhere. The result is a compendium of practical ion channel information that will prove a valuable resource to academic and industrial workers alike.

Monthly Catalog of United States Government Publications, Cumulative Index

Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 1408 pages
File Size : 49,8 Mb
Release : 1976
Category : United States
ISBN : STANFORD:36105021034173

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Monthly Catalog of United States Government Publications, Cumulative Index by United States. Superintendent of Documents Pdf

Photoshop CS3 Channels and Masks Bible

Author : Stephen Romaniello
Publisher : John Wiley & Sons
Page : 546 pages
File Size : 52,6 Mb
Release : 2007-05-07
Category : Computers
ISBN : 9780470102640

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Photoshop CS3 Channels and Masks Bible by Stephen Romaniello Pdf

"Photoshop channels and masks are complex and powerful tools that give designers tremendous control over color and make it easy to create composite images. This title aims to untangle the complexities of channels and masks, and shows Photoshop users how to use them like the pros do, offering real-world examples"--Publisher's description.

Apollo Program Summary Report

Author : Anonim
Publisher : Unknown
Page : 526 pages
File Size : 52,6 Mb
Release : 1975
Category : Electronic
ISBN : IND:30000144982679

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Apollo Program Summary Report by Anonim Pdf

FCC Record

Author : United States. Federal Communications Commission
Publisher : Unknown
Page : 664 pages
File Size : 48,5 Mb
Release : 1999
Category : Telecommunication
ISBN : MSU:31293025897806

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FCC Record by United States. Federal Communications Commission Pdf