Sun Tzu Strategies For Selling How To Use The Art Of War To Build Lifelong Customer Relationships

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 40,5 Mb
Release : 2018
Category : Sales management
ISBN : OCLC:1078365605

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Sun Tzu Strategies for Selling by Anonim Pdf

Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 49,9 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 9780071818599

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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson,Steven W. Michaelson Pdf

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales

Author : Gerald A. Michaelson,Steven Michaelson
Publisher : McGraw Hill Professional
Page : 250 pages
File Size : 51,6 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 0071427309

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Sun Tzu Strategies for Selling by Gerald A. Michaelson,Steven Michaelson Pdf

Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Author : Michaelson
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 50,8 Mb
Release : 2004-02
Category : Sales management
ISBN : 0070587353

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Sun Tzu Strategies For Selling by Michaelson Pdf

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Author : Tian Luo
Publisher : Routledge
Page : 248 pages
File Size : 47,6 Mb
Release : 2022-04-27
Category : Language Arts & Disciplines
ISBN : 9781000568912

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Translation, Reception and Canonization of The Art of War by Tian Luo Pdf

The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.

Author : Hum Sin Hoon
Publisher : Institute of Southeast Asian Studies
Page : 332 pages
File Size : 48,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9789814379700

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Zheng He's Art of Collaboration by Hum Sin Hoon Pdf

"Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to doing business and providing leadership in the twenty-first century, where Zheng He's peaceful and win-win collaborative paradigm present in his AoC provides an alternative to the aggressive and antagonistic mindset inherent in Sun Zi's AoW. The author has culled from the existing literature on the historical, cultural, diplomatic, and maritime-oriented Zheng He, connected the dots of his discovery of a managerial Zheng He, and wrote this book to present both the big message of Zheng He's Art of Collaboration as well as an understanding of Zheng He's specific work as a leader and manager.

Author : John Pollack
Publisher : Penguin
Page : 256 pages
File Size : 42,9 Mb
Release : 2014-09-11
Category : Business & Economics
ISBN : 9780698162099

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Shortcut by John Pollack Pdf

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford’s first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.

Author : Jerry Hocutt
Publisher : Cold Calling for Cowards
Page : 301 pages
File Size : 50,6 Mb
Release : 2007-01-03
Category : Business & Economics
ISBN : 9780615138756

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Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money by Jerry Hocutt Pdf

Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. - Create the courage to call by being a coward - semper fi. - Make 3,800 cold calls this year spending 6 minutes per day. - Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times

Author : MR Gary J. Gagliardi,MR Sun Tzu
Publisher : Clearbridge Publishing
Page : 222 pages
File Size : 49,7 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 1929194730

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The Art of War Plus the Art of Sales by MR Gary J. Gagliardi,MR Sun Tzu Pdf

Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.

Author : Gary Gagliardi
Publisher : Science of Strategy
Page : 192 pages
File Size : 48,8 Mb
Release : 2007
Category : Marketing
ISBN : 9781929194438

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The Art of War for the Sales Warrior by Gary Gagliardi Pdf

The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.

Author : B. S. Kesavan
Publisher : Unknown
Page : 1426 pages
File Size : 43,9 Mb
Release : 2004
Category : Government publications
ISBN : UIUC:30112076431532

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Indian National Bibliography by B. S. Kesavan Pdf

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 390 pages
File Size : 41,5 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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SALES: SUN TZU CLOSER™ PLAYBOOK by James Sonhill DBA,Sun Tzu Pdf

Sales: Sun Tzu Closer™ Playbook shows you how to practice strategy principles and strategy formulas that you have discovered and learned in Sales: Five Elements In Four Steps so that you can become a true sales professional and Sun Tzu Closer™. You will be able to make more sales and close more deals when you understand how buyers make their buying decisions based on the five elements of sales in four strategic closing steps. These five elements of sales and four strategic closing steps make up a comprehensive strategy-base sales philosophy and a comprehensive strategy-base sales system that you can use to close anyone in any sales circumstances. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 280 pages
File Size : 48,6 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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SUN TZU SALESMANSHIP STRATEGY™ by James Sonhill DBA,Sun Tzu Pdf

Sun Tzu Salesmanship Strategy™ shows you how to be a true sales professional and closer in any sales circumstance. The philosophy of sales in this book is based on a simple and fundamental idea that both buyers and sellers have a similar strategic position they need to carefully plan and establish as well as strategically defend and advance forward. By knowing how this strategic position works you can decisively lead your sales team and effectively make your decisions as well as adaptively serve your buyers and competitively make more sales. This book is a strategy-based sales philosophy rather than a sales tactic with a long set of linear selling scripts. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 330 pages
File Size : 55,5 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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SALES: FIVE ELEMENTS IN FOUR STEPS by James Sonhill DBA,Sun Tzu Pdf

Sales: Five Elements In Four Steps is based on a simple and fundamental idea that all buyers have a strategic position made up of five elements. To make sales and close deals sellers must help advance the strategic position of their buyers by following the four proven steps of selling and closing described in this edition. Strategy principles and formulas for making sales and closing deals in this book derive from the power wisdom of Sun Tzu The Art of War™. This edition is designed to help sales managers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can make more sales and close more deals. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : Rose Arny
Publisher : Unknown
Page : 1306 pages
File Size : 49,6 Mb
Release : 2003
Category : American literature
ISBN : UOM:39015054037059

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Forthcoming Books by Rose Arny Pdf