Sun Tzu Strategies For Selling

Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 54,5 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 9780071818599

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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships by Gerald A. Michaelson,Steven W. Michaelson Pdf

Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales

Author : Gary Gagliardi
Publisher : Science of Strategy
Page : 192 pages
File Size : 53,5 Mb
Release : 2007
Category : Marketing
ISBN : 9781929194438

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The Art of War for the Sales Warrior by Gary Gagliardi Pdf

The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.

Author : Michaelson
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 48,6 Mb
Release : 2004-02
Category : Sales management
ISBN : 0070587353

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Sun Tzu Strategies For Selling by Michaelson Pdf

Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Author : Anonim
Publisher : Unknown
Page : 8 pages
File Size : 43,5 Mb
Release : 2018
Category : Sales management
ISBN : OCLC:1078365605

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Sun Tzu Strategies for Selling by Anonim Pdf

Author : MR Gary J. Gagliardi,MR Sun Tzu
Publisher : Clearbridge Publishing
Page : 222 pages
File Size : 48,5 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 1929194730

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The Art of War Plus the Art of Sales by MR Gary J. Gagliardi,MR Sun Tzu Pdf

Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.

Author : Gary Gagliardi,Sun-Tzu
Publisher : Science of Strategy
Page : 192 pages
File Size : 44,5 Mb
Release : 2005
Category : Travel
ISBN : 9781929194339

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Strategy for Sales Managers by Gary Gagliardi,Sun-Tzu Pdf

A book in which, America's leading authority on Sun Tzu, applies his strategic principles directly to the challenges of managing a sales team.

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 280 pages
File Size : 44,8 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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SELL SALE SOLD™ by James Sonhill DBA,Sun Tzu Pdf

Sell Sale Sold™ is a selling strategy system designed based on a simple and fundamental idea that all buyers and sellers have a similar strategic position made up of the same five elements of strategy they always defend and advance. They defend and advance their strategic position by trading their energy and their economic value with one another. Sell Sale Sold™ is designed to help sellers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can close more sales more effectively. Sell sale sold™ is a strategy-base sales philosophy rather than a sales tactic that consists of a set of linear selling scripts. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 280 pages
File Size : 42,9 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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SUN TZU SALESMANSHIP STRATEGY™ by James Sonhill DBA,Sun Tzu Pdf

Sun Tzu Salesmanship Strategy™ shows you how to be a true sales professional and closer in any sales circumstance. The philosophy of sales in this book is based on a simple and fundamental idea that both buyers and sellers have a similar strategic position they need to carefully plan and establish as well as strategically defend and advance forward. By knowing how this strategic position works you can decisively lead your sales team and effectively make your decisions as well as adaptively serve your buyers and competitively make more sales. This book is a strategy-based sales philosophy rather than a sales tactic with a long set of linear selling scripts. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 260 pages
File Size : 47,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0071427317

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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers by Gerald A. Michaelson,Steven W. Michaelson Pdf

Battle-tested strategies for marketing your product or service to victory!

Author : S. U. n. Tzu,James Sonhill,James Sonhill Dba
Publisher : Unknown
Page : 294 pages
File Size : 47,9 Mb
Release : 2021
Category : Electronic
ISBN : 9798577751043

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Sell Sale Sold(tm) by S. U. n. Tzu,James Sonhill,James Sonhill Dba Pdf

Sell Sale Sold(tm) is a selling strategy system designed based on a simple and fundamental idea that all buyers and sellers have a similar strategic position made up of the same five elements of strategy they always defend and advance. They defend and advance their strategic position by trading their energy and their economic value with one another. Sell Sale Sold(tm) is designed to help sellers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can close more sales more effectively. Sell sale sold(tm) is a strategy-base sales philosophy rather than a sales tactic that consists of a set of linear selling scripts.

Author : Sun Tzu,James Sonhill Dba
Publisher : Unknown
Page : 296 pages
File Size : 52,5 Mb
Release : 2020-06-28
Category : Electronic
ISBN : 9798577303549

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Sun Tzu Salesmanship Strategy(tm) by Sun Tzu,James Sonhill Dba Pdf

Sun Tzu Salesmanship Strategy(TM) shows you how to be a true sales professional and closer in any sales circumstance. The philosophy of sales in this book is based on a simple and fundamental idea that both buyers and sellers have a similar strategic position they need to carefully plan and establish as well as strategically defend and advance forward. By knowing how this strategic position works you can decisively lead your sales team and effectively make your decisions as well as adaptively serve your buyers and competitively make more sales. This book is a strategy-based sales philosophy rather than sales tactic with a long set of linear selling scripts.

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 330 pages
File Size : 48,7 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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SALES: FIVE ELEMENTS IN FOUR STEPS by James Sonhill DBA,Sun Tzu Pdf

Sales: Five Elements In Four Steps is based on a simple and fundamental idea that all buyers have a strategic position made up of five elements. To make sales and close deals sellers must help advance the strategic position of their buyers by following the four proven steps of selling and closing described in this edition. Strategy principles and formulas for making sales and closing deals in this book derive from the power wisdom of Sun Tzu The Art of War™. This edition is designed to help sales managers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can make more sales and close more deals. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : Sun Tzu,Gary Gagliardi
Publisher : Clearbridge Publishing
Page : 196 pages
File Size : 50,6 Mb
Release : 2020-06-23
Category : Electronic
ISBN : 1929194552

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Sun Tzu's The Art of War for Sales Force Success by Sun Tzu,Gary Gagliardi Pdf

Two books in one, this book was written specifically for sales managers as a companion for our most popular book, The Art of War for the Sales Warrior. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War on the left-hand pages and the sales management adaptation, Strategy for Sales Managers, on the facing right-hand pages. Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month. Recognized by the Independent Publishers Book Award as one of the best Business books of the year. Contents Foreword-Sales Force Introduction-5 Elements and 9 Skills 1-Sales Position 2-Profitable Sales 3-Sales Focus 4-Defense and Advance 5-Sales Excitement 6-Expansion Opportunities 7-Company Politics 8-Crucial Decisions 9-Outmaneuver Competitors 10-Guiding Salespeople 11-Management Challenges 12-Competitive Vulnerability 13-Information Power Glossary

Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 390 pages
File Size : 55,6 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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SALES: SUN TZU CLOSER™ PLAYBOOK by James Sonhill DBA,Sun Tzu Pdf

Sales: Sun Tzu Closer™ Playbook shows you how to practice strategy principles and strategy formulas that you have discovered and learned in Sales: Five Elements In Four Steps so that you can become a true sales professional and Sun Tzu Closer™. You will be able to make more sales and close more deals when you understand how buyers make their buying decisions based on the five elements of sales in four strategic closing steps. These five elements of sales and four strategic closing steps make up a comprehensive strategy-base sales philosophy and a comprehensive strategy-base sales system that you can use to close anyone in any sales circumstances. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Author : Mark McNeilly,Mark R. McNeilly
Publisher : OUP USA
Page : 343 pages
File Size : 55,5 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9780199782918

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Sun Tzu and the Art of Business by Mark McNeilly,Mark R. McNeilly Pdf

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.