Technical Product Management According To Open Product Management Workflow

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Technical Product Management according to Open Product Management Workflow

Frank Lemser
Technical Product Management according to Open Product Management Workflow Book PDF

Author : Frank Lemser
Publisher : BoD – Books on Demand
Page : 70 pages
File Size : 43,7 Mb
Release : 2019-08-08
Category : Business & Economics
ISBN : 9783749452170

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Technical Product Management according to Open Product Management Workflow by Frank Lemser Pdf

The book »Technical Product Management« is the continuation of the series Product Management according to Open Product Management Workflow and is aimed at Technical Product Managers and Product Owners. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally, you can also download the book »Technical Product Management« for free in PDF format on the proProduktmanagement website. You will learn how to use the information gained from the book »Strategic Product Management« in product development. First of all the book »Technical Product Management« deals with the set up of the technical product team. You will learn which different roles exist and who takes which tasks in this technical product team and why. To prioritize the requirements for product development, based on market facts, you will learn how to develop a rating scheme, taking into account time-dependent sales, long-term strategies and economic aspects. Read about the advantages of user persona in communication in product development and learn how to set up user persona as well as clear requirements for product development. You will learn more about the exemplary product »SelfBackup«, which was already introduced and explained in the book »Strategic Product Management«. As mentioned above you can download the book »Technical Product Management« on the proProduktmanagement website for free and read about preprototyping and numerous other topics relating to product development from a Product Management perspective.

Strategic Product Management according to Open Product Management Workflow

Frank Lemser
Strategic Product Management according to Open Product Management Workflow Book PDF

Author : Frank Lemser
Publisher : BoD – Books on Demand
Page : 134 pages
File Size : 54,9 Mb
Release : 2019-08-07
Category : Business & Economics
ISBN : 9783749448999

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Strategic Product Management according to Open Product Management Workflow by Frank Lemser Pdf

The book »Strategic Product Management« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally the book can be downloaded as PDF for free on the proProduktmanagement website. Besides general questions about tasks and how to organize Product Management as well as roles in Product Management, the book offers a step by step explanation of how to get to a decision proposal or business plan, which is based exclusively on market facts. This way bad investments are avoided and discussions about strategies and future products are reduced. The exemplary product called »SelfBackup« shows comprehensibly, how you develop an innovative product on the basis of market facts. Starting from interviews with market participants, identifying problems and persona and simple analyses you are enabled to derive all strategies required for the consolidated business plan which is the end result of the workflow. In addition, the book »Strategic Product Management« contains numerous other tips and practical examples. This book is the first one in the series and the basis for the subsequent books »Technical Product Management« and »Successful Go-to-Market« according to Open Product Management Workflow. As mentioned above you can download the book »Strategic Product Management« on the proProduktmanagement website for free and read about the importance of strategic and market-driven Product Management. Thus, you create the basis for further steps such as Technical Product Management as well as Successful Go-to-Market.

Successful Go-To-Market

Frank Lemser
Successful Go To Market Book PDF

Author : Frank Lemser
Publisher : BoD – Books on Demand
Page : 112 pages
File Size : 50,9 Mb
Release : 2022-10-24
Category : Business & Economics
ISBN : 9783756845484

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Successful Go-To-Market by Frank Lemser Pdf

The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples. Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com. In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development. Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.

Software Product Management Essentials

Alyssa S. Dver
Software Product Management Essentials Book PDF

Author : Alyssa S. Dver
Publisher : Unknown
Page : 204 pages
File Size : 46,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0929652010

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Software Product Management Essentials by Alyssa S. Dver Pdf

In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. This hands-on guide will help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many crucial tasks needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.

Product Management Essentials

Aswin Pranam
Product Management Essentials Book PDF

Author : Aswin Pranam
Publisher : Apress
Page : 179 pages
File Size : 51,6 Mb
Release : 2017-12-12
Category : Computers
ISBN : 9781484233030

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Product Management Essentials by Aswin Pranam Pdf

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Product Management in Practice

Matt LeMay
Product Management in Practice Book PDF

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
Page : 188 pages
File Size : 40,5 Mb
Release : 2017-11-08
Category : Business & Economics
ISBN : 9781491982242

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Product Management in Practice by Matt LeMay Pdf

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Successful Go-To-Market

Frank Lemser
Successful Go To Market Book PDF

Author : Frank Lemser
Publisher : BoD – Books on Demand
Page : 112 pages
File Size : 42,7 Mb
Release : 2022-11-16
Category : Business & Economics
ISBN : 9783756866861

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Successful Go-To-Market by Frank Lemser Pdf

The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«. Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples. Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com. In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development. Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.

Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager

Greg Geracie
Take Charge Product Management Time Tested Tips Tactics and Tools for the New Or Improved Product Manager Book PDF

Author : Greg Geracie
Publisher : Greg Geracie
Page : 232 pages
File Size : 53,7 Mb
Release : 2010-07
Category : Business & Economics
ISBN : 9780615379272

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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager by Greg Geracie Pdf

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

Principles of Product Management

Peter Yang
Principles of Product Management Book PDF

Author : Peter Yang
Publisher : Unknown
Page : 180 pages
File Size : 48,7 Mb
Release : 2020
Category : Electronic
ISBN : 1654187232

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Principles of Product Management by Peter Yang Pdf

Looking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies. Updated for 2020, Principles of Product Management is a hands-on, practical guide for new and aspiring product managers. The book has three parts: Principles: Part one covers the leadership principles that PMs use to lead their team to overcome adversity. When your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. Product development: Part two covers how PMs at Facebook, Amazon, and other top companies build products. We'll walk through the end-to-end product development process- from understanding the customer problem to identifying the right product to build to executing with your team to bring the product to market. Getting the job: Part three covers how you can land a PM job and reach the interview stage at the right company. We'll prep you for the three most common types of PM interviews- product sense, execution, and behavioral-with detailed frameworks and examples for each. Hear directly from product leaders at Airbnb, Amazon, Google, and more on: How to overcome challenging situations from a VP of Product at Amazon. How to build a great product roadmap from product leaders at LinkedIn and Airbnb. How Google, Airbnb, and other top companies evaluate PM candidates from leaders at those companies. How PMs can grow their career from a Director at Instagram and Twitter. Table of Contents 1. Principles Take Ownership Prioritize and Execute Start with Why Find the Truth Be Radically Transparent Be Honest with Yourself 2. Product Development Product Development Loop Understanding the Customer Problem Selecting a Goal Metric Mission, Vision, and Strategy Building a Product Roadmap Defining Product Requirements Great Project Management Effective Communication Making Good Decisions 3. Getting the Job Preparing for the Transition Making the Transition Finding the Right Company Acing your PM Interviews Product Sense Interview Execution Interview Behavioral Interview Your First 30 Days 4. Product Leader Interviews

Product Management For Dummies

Brian Lawley,Pamela Schure
Product Management For Dummies Book PDF

Author : Brian Lawley,Pamela Schure
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 42,6 Mb
Release : 2017-01-05
Category : Business & Economics
ISBN : 9781119264033

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Product Management For Dummies by Brian Lawley,Pamela Schure Pdf

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

The Product Manager's Toolkit

Gabriel Steinhardt
The Product Manager s Toolkit Book PDF

Author : Gabriel Steinhardt
Publisher : Springer Science & Business Media
Page : 385 pages
File Size : 50,6 Mb
Release : 2010-04-15
Category : Business & Economics
ISBN : 9783642045080

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The Product Manager's Toolkit by Gabriel Steinhardt Pdf

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Escaping the Build Trap

Melissa Perri
Escaping the Build Trap Book PDF

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 50,8 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

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Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

The Market Driven Organization

George S. Day
The Market Driven Organization Book PDF

Author : George S. Day
Publisher : Simon and Schuster
Page : 299 pages
File Size : 54,8 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471104473

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The Market Driven Organization by George S. Day Pdf

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

Building Products for the Enterprise

Blair Reeves,Benjamin Gaines
Building Products for the Enterprise Book PDF

Author : Blair Reeves,Benjamin Gaines
Publisher : "O'Reilly Media, Inc."
Page : 184 pages
File Size : 41,5 Mb
Release : 2018-03-09
Category : Computers
ISBN : 9781492024736

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Building Products for the Enterprise by Blair Reeves,Benjamin Gaines Pdf

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

The Influential Product Manager

Ken Sandy
The Influential Product Manager Book PDF

Author : Ken Sandy
Publisher : Berrett-Koehler Publishers
Page : 394 pages
File Size : 51,7 Mb
Release : 2020-01-14
Category : Business & Economics
ISBN : 9781523087488

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The Influential Product Manager by Ken Sandy Pdf

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!