The Market Driven Organization

Author : George S. Day
Publisher : Simon and Schuster
Page : 299 pages
File Size : 54,7 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471104473

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The Market Driven Organization by George S. Day Pdf

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

Author : George S. Day
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2001
Category : Electronic
ISBN : OCLC:982113596

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The Market Driven Organization (Summary) by George S. Day Pdf

getAbstract Summary: Get the key points from this book in less than 10 minutes.Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and getAbstract recommends both books to business people at all levels.Book Publisher:Free Press

Author : Richard G. Jacques
Publisher : Unknown
Page : 128 pages
File Size : 42,9 Mb
Release : 2010
Category : Architecture
ISBN : 0615409849

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It's about THEM by Richard G. Jacques Pdf

Author : Robert III,Lora CECERE,Gregory P. HACKETT
Publisher : AMACOM
Page : 290 pages
File Size : 52,7 Mb
Release : 2012-10-10
Category : Business & Economics
ISBN : 9780814431641

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The Market-Driven Supply Chain by Robert III,Lora CECERE,Gregory P. HACKETT Pdf

Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today’s on-demand environment. You’ll learn how to keep pace with accelerating service demands and response times by: using robust analytics for conducting value segmentations and simulation analyses, developing a customer-centric culture and a collaborative organizational structure, dynamically rebalancing the inventory mix to improve capacity and reduce costs, and retooling twenty-six management processes to achieve market-savvy SOP. Customer demands for individual attention and specialized products are transforming commerce at every stage--including the supply chain. But achieving successful sales processes is not as daunting as it sounds. With ample tools, tips, and case studies, this practical yet expansive book helps organizations ensure those at the end of their supply chain--the customers--remain loyal.

Author : Jean-Jacques Lambin,Isabelle Schuiling
Publisher : Bloomsbury Publishing
Page : 676 pages
File Size : 45,5 Mb
Release : 2012-07-19
Category : Business & Economics
ISBN : 9781350305236

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Market-Driven Management by Jean-Jacques Lambin,Isabelle Schuiling Pdf

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Author : George S Day
Publisher : Unknown
Page : 440 pages
File Size : 42,9 Mb
Release : 1999-11-10
Category : Business & Economics
ISBN : PSU:000044664930

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Market Driven Strategy by George S Day Pdf

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.

Author : Carlos Rey,Miquel Bastons,Phil Sotok
Publisher : Springer
Page : 153 pages
File Size : 41,9 Mb
Release : 2019-06-17
Category : Business & Economics
ISBN : 9783030176747

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Purpose-driven Organizations by Carlos Rey,Miquel Bastons,Phil Sotok Pdf

A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

Author : Arch G. Woodside
Publisher : Routledge
Page : 307 pages
File Size : 41,8 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136380792

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Market-Driven Thinking by Arch G. Woodside Pdf

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.

Author : B. Charles Ames,James D. Hlavacek
Publisher : Irwin Professional Publishing
Page : 804 pages
File Size : 44,7 Mb
Release : 1997
Category : Marketing
ISBN : 0786305401

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Market-driven Management by B. Charles Ames,James D. Hlavacek Pdf

Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Frank Bradley
Publisher : John Wiley & Sons
Page : 316 pages
File Size : 53,6 Mb
Release : 2003-06-02
Category : Business & Economics
ISBN : CORNELL:31924099218657

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Strategic Marketing by Frank Bradley Pdf

Provides a short and concise look at the field. * Presents information that will have an international appeal.

Author : Frederick E. Webster
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 52,6 Mb
Release : 2002-09-25
Category : Business & Economics
ISBN : CORNELL:31924089617249

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Market-Driven Management by Frederick E. Webster Pdf

This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Author : Alan G. Robinson,Dean M. Schroeder
Publisher : Berrett-Koehler Publishers
Page : 271 pages
File Size : 40,8 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781626561250

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The Idea-Driven Organization by Alan G. Robinson,Dean M. Schroeder Pdf

“Examples from all over the world make it fun to read…convincingly demonstrate[s] the power of incorporating frontline thinking into your organization.” —Marshall Goldsmith, #1 New York Times-bestselling author of Triggers Too many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact. In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer—not just for revenue but for worker retention. Their advice enables leaders to build organizations capable of implementing twenty, fifty, or even a hundred ideas per employee per year. Citing organizations from around the world, they explain what’s needed to put together a management team that embraces grassroots ideas and describe the strategies, policies, and practices that enable them. They detail exactly how high-performing idea processes work and how to design one for your organization. There’s pressure today to do more with less. But cutting wages and benefits and pushing people to work harder with fewer resources can go only so far. Ironically, the best solution resides with the very people who’ve been bearing the brunt of these measures. With this book, you can unleash a constant stream of great ideas that will strengthen every facet of your organization.

Author : P. Donovan,T. Samler
Publisher : Springer Science & Business Media
Page : 239 pages
File Size : 42,9 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9789401112062

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Delighting Customers by P. Donovan,T. Samler Pdf

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change is moving even faster. Both are responding urgently to the challenge of meeting the current requirements - and anticipating the future needs - of customers at the international, national and local level. We both recognize that customer and employee satisfaction now rank with market share as measures for business success. We accept that there are clear links between delighted customers and profitability, customer loyalty and long-term survival. We are committed to achieving excellence, both as business partners and as employers. There is already strong co-operation between the growing number of professionals in this field as they work together and exchange experiences for benchmarking and best practice studies. In this spirit of collaboration, we have encouraged Peter Donovan and Timothy Samler to share some of our early experiences with our customer-driven programmes and to stimulate further debate. Their book provides a wealth of guidance for any organization that has set its sights on delighting its customers and becoming customer-driven. The ten step approach to delighting customers breaks new ground and offers a blueprint for others to follow. It exemplifies the practical approach that is taken throughout the book.

Author : Amiya K. Chakravarty
Publisher : John Wiley & Sons
Page : 532 pages
File Size : 47,5 Mb
Release : 2000-12-29
Category : Technology & Engineering
ISBN : 0471244929

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Market Driven Enterprise by Amiya K. Chakravarty Pdf

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck. The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude: * An analysis of the entire product development and manufacturingprocesses in light of customer needs * An innovative treatment of digitally connected supply networksand new business models * A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit * Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process * Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.

Author : Jean-Jacques Lambin
Publisher : Presses univ. de Louvain
Page : 198 pages
File Size : 40,8 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 2874631191

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Changing Market Relationships in the Internet Age by Jean-Jacques Lambin Pdf

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.