Technology And The Market

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Taking Technology to the Market

Ian Linton
Taking Technology to the Market Book PDF

Author : Ian Linton
Publisher : Routledge
Page : 154 pages
File Size : 44,6 Mb
Release : 2016-04-01
Category : Business & Economics
ISBN : 9781317046981

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Taking Technology to the Market by Ian Linton Pdf

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Bringing New Technology to Market

Kathleen R. Allen
Bringing New Technology to Market Book PDF

Author : Kathleen R. Allen
Publisher : Pearson
Page : 392 pages
File Size : 49,8 Mb
Release : 2003
Category : Business & Economics
ISBN : STANFORD:36105110258113

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Bringing New Technology to Market by Kathleen R. Allen Pdf

This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.

Markets for Technology

Ashish Arora,Andrea Fosfuri,Alfonso Gambardella
Markets for Technology Book PDF

Author : Ashish Arora,Andrea Fosfuri,Alfonso Gambardella
Publisher : MIT Press
Page : 351 pages
File Size : 55,9 Mb
Release : 2004-01-30
Category : Business & Economics
ISBN : 9780262261364

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Markets for Technology by Ashish Arora,Andrea Fosfuri,Alfonso Gambardella Pdf

The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.

Technology, Business and the Market

Dr John S Sheldrake
Technology Business and the Market Book PDF

Author : Dr John S Sheldrake
Publisher : Ashgate Publishing, Ltd.
Page : 113 pages
File Size : 44,9 Mb
Release : 2014-05-28
Category : Science
ISBN : 9781409454557

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Technology, Business and the Market by Dr John S Sheldrake Pdf

Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed to produce desirable products. John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and then how these developments lead to the creation of successful products. Using case studies examining the impact of new materials, techniques and technologies, this book explores the linkages between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing.

Technology and Market Structure

John Sutton
Technology and Market Structure Book PDF

Author : John Sutton
Publisher : MIT Press
Page : 700 pages
File Size : 46,6 Mb
Release : 2001-01-26
Category : Business & Economics
ISBN : 0262692643

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Technology and Market Structure by John Sutton Pdf

John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.

Evolving Technology and Market Structure

Arnold Heertje,Mark Perlman
Evolving Technology and Market Structure Book PDF

Author : Arnold Heertje,Mark Perlman
Publisher : University of Michigan Press
Page : 374 pages
File Size : 49,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 0472101927

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Evolving Technology and Market Structure by Arnold Heertje,Mark Perlman Pdf

A detailed analysis of Schumpeter's legacy and the impact of his thought on both theory and empirical work

The Rapidly Transforming Chinese High-Technology Industry and Market

Nir Kshetri
The Rapidly Transforming Chinese High Technology Industry and Market Book PDF

Author : Nir Kshetri
Publisher : Elsevier
Page : 328 pages
File Size : 50,6 Mb
Release : 2008-07-31
Category : Business & Economics
ISBN : 9781780632216

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The Rapidly Transforming Chinese High-Technology Industry and Market by Nir Kshetri Pdf

A number of indicators point to rapid and extraordinary shifts in the Chinese high-technology landscape. This book places special emphasis on ulta-modern and crucial ICT industries in which Chinese players possess a competitive advantage. It analyzes how formal and informal institutions and associated feedback mechanisms have influenced the Chinese high-technology industry and market. Finally, the book deeply investigates the nature, sources and quality of key ingredients related to the Chinese high-technology industry and provides an insight into the status and locus of this industry. Draws on multiple theoretical lenses for studying the Chinese high technology industry and markets Focuses on a range of technology industries Special emphasis is placed on ultra-modern and crucial ICT industries in which Chinese players possess a competitive advantage

Technological Entrepreneurship

Ian Chaston
Technological Entrepreneurship Book PDF

Author : Ian Chaston
Publisher : Springer
Page : 299 pages
File Size : 44,7 Mb
Release : 2017-01-28
Category : Business & Economics
ISBN : 9783319458502

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Technological Entrepreneurship by Ian Chaston Pdf

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Technology and the Market

Rod Coombs
Technology and the Market Book PDF

Author : Rod Coombs
Publisher : Edward Elgar Publishing
Page : 328 pages
File Size : 54,5 Mb
Release : 2001-01-01
Category : Business & Economics
ISBN : 1843762862

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Technology and the Market by Rod Coombs Pdf

"This book is recommended to academics and policymakers interested in demand-innovation interaction and scholars of industrial economics and the sociology of technology as well as entrepreneurs."--BOOK JACKET.

Agent Technology

Nicholas R. Jennings,Michael J. Wooldridge
Agent Technology Book PDF

Author : Nicholas R. Jennings,Michael J. Wooldridge
Publisher : Springer Science & Business Media
Page : 338 pages
File Size : 43,7 Mb
Release : 2012-12-06
Category : Computers
ISBN : 9783662036785

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Agent Technology by Nicholas R. Jennings,Michael J. Wooldridge Pdf

The first book to provide an integrative presentation of the issues, challenges and success of designing, building and using agent applications. The chapters presented are written by internationally leading authorities in the field, with a general audience in mind. The result is a unique overview of agent technology applications, ranging from an introduction to the technical foundations to reports on dealing with specific agent systems in practice.

Leveraging the New Infrastructure

Peter Weill,Marianne Broadbent
Leveraging the New Infrastructure Book PDF

Author : Peter Weill,Marianne Broadbent
Publisher : Harvard Business Press
Page : 324 pages
File Size : 46,6 Mb
Release : 1998
Category : Business & Economics
ISBN : 0875848303

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Leveraging the New Infrastructure by Peter Weill,Marianne Broadbent Pdf

One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.

Commercializing New Technologies

Vijay K. Jolly
Commercializing New Technologies Book PDF

Author : Vijay K. Jolly
Publisher : Harvard Business Press
Page : 410 pages
File Size : 55,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 0875847609

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Commercializing New Technologies by Vijay K. Jolly Pdf

Drawing on scores of case examples from a variety of industries, this book highlights both successful and unsuccessful attempts at technology commercialization, and makes the case for a fresh approach to R&D management based on specialization by stage rather than by function. It also explores the implications for managing technology investments.

Personalized Digital Advertising

Diaz Nesamoney
Personalized Digital Advertising Book PDF

Author : Diaz Nesamoney
Publisher : FT Press
Page : 293 pages
File Size : 42,8 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9780134031071

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Personalized Digital Advertising by Diaz Nesamoney Pdf

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

Market-Oriented Technology Management

Fred Y. Phillips
Market Oriented Technology Management Book PDF

Author : Fred Y. Phillips
Publisher : Springer Science & Business Media
Page : 422 pages
File Size : 42,7 Mb
Release : 2013-03-14
Category : Business & Economics
ISBN : 9783662085004

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Market-Oriented Technology Management by Fred Y. Phillips Pdf

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Technology and Market Structure

John Sutton
Technology and Market Structure Book PDF

Author : John Sutton
Publisher : National Geographic Books
Page : 0 pages
File Size : 55,5 Mb
Release : 2001-01-26
Category : Business & Economics
ISBN : 9780262692649

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Technology and Market Structure by John Sutton Pdf

John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.