Author : Anonim
Publisher : Unknown
Page : 1250 pages
File Size : 51,8 Mb
Release : 2001
Category : Advertising
ISBN : NWU:35556030293484
Technology Media Source
Anonim
Technology Media Source
Technology Media Source Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Technology Media Source book. This book definitely worth reading, it is an incredibly well-written.
Persuasion in the Media Age
Timothy Borchers
Author : Timothy Borchers
Publisher : Waveland Press
Page : 471 pages
File Size : 45,6 Mb
Release : 2021-09-14
Category : Language Arts & Disciplines
ISBN : 9781478647805
Persuasion in the Media Age by Timothy Borchers Pdf
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
EPA National Publications Catalog
United States. Environmental Protection Agency
Author : United States. Environmental Protection Agency
Publisher : Unknown
Page : 222 pages
File Size : 52,6 Mb
Release : 2003
Category : Catalogs, Publishers'
ISBN : MINN:31951D02327872M
EPA National Publications Catalog by United States. Environmental Protection Agency Pdf
Chlorinated Solvent Source Zone Remediation
Bernard H. Kueper,Hans F. Stroo,Catherine M. Vogel,C. Herb Ward
Author : Bernard H. Kueper,Hans F. Stroo,Catherine M. Vogel,C. Herb Ward
Publisher : Springer Science & Business
Page : 713 pages
File Size : 55,6 Mb
Release : 2014-04-22
Category : Technology & Engineering
ISBN : 9781461469223
Chlorinated Solvent Source Zone Remediation by Bernard H. Kueper,Hans F. Stroo,Catherine M. Vogel,C. Herb Ward Pdf
The purpose of this book is to help engineers and scientists better understand dense nonaqueous phase liquid (DNAPL) contamination of groundwater and the methods and technology used for characterization and remediation. Remediation of DNAPL source zones is very difficult and controversial and must be based on state-of-the-art knowledge of the behavior (transport and fate) of nonaqueous phase liquids in the subsurface and site specific geology, chemistry and hydrology. This volume is focused on the characterization and remediation of nonaqueous phase chlorinated solvents and it is hoped that mid-level engineers and scientists will find this book helpful in understanding the current state-of-practice of DNAPL source zone management and remediation.
Educational Media and Technology Yearbook
Michael Orey,Stephanie A. Jones,Robert Maribe Branch
Author : Michael Orey,Stephanie A. Jones,Robert Maribe Branch
Publisher : Springer Science & Business Media
Page : 526 pages
File Size : 48,9 Mb
Release : 2011-12-13
Category : Education
ISBN : 9781461413042
Educational Media and Technology Yearbook by Michael Orey,Stephanie A. Jones,Robert Maribe Branch Pdf
The Educational Media and Technology Yearbook is dedicated to theoretical, empirical and practical approaches to educational media development. All chapters are invited and selected based on a variety of strategies to determine current trends and issues in the field. The 2011 edition will highlight innovative Trends and Issues in Learning Design and Technology, Trends and Issues in Information and Library Science, and features a sections that list and describe Media Related Organizations and Associations in North America, departments in the allied fields, and a listing of journals in the field. The Educational Media and Technology Yearbook, a scholarly resource for a highly specialized professional community, is an official publication of the AECT and has been published annually for 35 years.
Educational Media and Technology Yearbook
Hyewon Lee,Robert M. Branch
Author : Hyewon Lee,Robert M. Branch
Publisher : Springer Nature
Page : 247 pages
File Size : 42,5 Mb
Release : 2023-12-27
Category : Education
ISBN : 9783031430480
Educational Media and Technology Yearbook by Hyewon Lee,Robert M. Branch Pdf
This is Volume 44 of the Educational Media and Technology Yearbook. For the past 40 years, our Yearbook has contributed to the field of Educational Technology in presenting contemporary topics, ideas, and developments regarding diverse technology tools for educational purposes. The Yearbook has inspired researchers, practitioners, and teachers to consider how to develop technological designs, curricula, and instruction, integrate technology to enhance student learning, teach diverse populations across levels with effective technological integration, and apply technology in interactive ways to motivate students to engage in course content. The audience for the Yearbook typically consists of media and technology professionals in K-12 schools, higher education, and business contexts. The Yearbook editors have dedicated themselves to providing a record of contemporary trends related to educational communications and technology. The Yearbook also strives to highlight special movements that have clearly influenced the educational technology field. This volume continues the tradition of offering topics of interest to professionals practicing in other areas of educational media and technology. The Yearbook has become a standard reference in many libraries and professional collections. It provides a valuable historical record of current ideas and developments in the field. Part One of this updated volume, “Trends and Issues in Learning, Design and Technology,” presents an array of chapters that develop some of the current themes listed above, in addition to others. In Part Two, “Leadership Profiles,” authors provide biographical sketches of the careers of instructional technology leaders. Part Three, “Graduate Programs in Learning, Design, and Technology,” and Part Four, “Organizations and Associations in North America,” are, respectively, directories of instructional technology-related organizations and institutions of higher learning offering degrees in related fields. Part Five, the “Mediagraphy,” presents an annotated listing of selected current publications related to the field.
Educational Media and Technology Yearbook
Robert Maribe Branch,Hyewon Lee,Sheng-Shiang Tseng
Author : Robert Maribe Branch,Hyewon Lee,Sheng-Shiang Tseng
Publisher : Springer Nature
Page : 314 pages
File Size : 53,9 Mb
Release : 2021-08-24
Category : Education
ISBN : 9783030717742
Educational Media and Technology Yearbook by Robert Maribe Branch,Hyewon Lee,Sheng-Shiang Tseng Pdf
This book is Volume 43 of the Educational Media and Technology Yearbook. For the past 40 years, our Yearbook has contributed to the field of Educational Technology by presenting contemporary topics, ideas, and developments regarding diverse technology tools for education. The Yearbook has inspired researchers, practitioners, and teachers to consider how to develop technological designs, curricula, and instruction. The audience for the Yearbook typically consists of media and technology professionals in K-12 schools, higher education, and business contexts. The Yearbook editors have dedicated themselves to providing a record of contemporary trends related to educational communications and technology and strive to highlight special movements that have clearly influenced the educational technology field. This volume continues the tradition of offering topics of interest to professionals practicing in other areas of educational media and technology. Includes research on emerging and contemporary topics in the field of educational technology; Provides an ongoing report on the current issues in the field of educational technology; Contains a section presenting organizations dedicated to educational technology; Includes a section presenting graduate programs in the field of educational technology; Includes a section presenting mediagraphy in the field of educational technology.
Media Management
George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 427 pages
File Size : 48,8 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594466
Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Media Management
Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 337 pages
File Size : 50,9 Mb
Release : 2014-04-04
Category : Business & Economics
ISBN : 9781135619596
Media Management by Jan Wicks LeBlanc,George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
The New World of Transitioned Media
Gali Einav
Author : Gali Einav
Publisher : Springer
Page : 151 pages
File Size : 40,6 Mb
Release : 2014-10-01
Category : Business & Economics
ISBN : 9783319090092
The New World of Transitioned Media by Gali Einav Pdf
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.
Social Innovation and Social Technology
Kamel Boussafi,Jean-Pierre Mathieu,Mustapha Hatti
Author : Kamel Boussafi,Jean-Pierre Mathieu,Mustapha Hatti
Publisher : Springer Nature
Page : 123 pages
File Size : 43,9 Mb
Release : 2020-10-07
Category : Technology & Engineering
ISBN : 9783030609337
Social Innovation and Social Technology by Kamel Boussafi,Jean-Pierre Mathieu,Mustapha Hatti Pdf
This proceedings book is of interest to all researchers and heads of technology laboratories; incubator managers; local and parliamentary elected officials; associations and civil society; social entrepreneurs; foundations interested in social life in Mediterranean region and prospective creative startup students. The purpose of book on social and social-tech innovation synergy and its practical implication on social entrepreneurship is to address the following question: - How can the experiences of the countries be combined of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration. It is also about finding advanced technology applications that will solve, on a large scale, the major social challenges of our time. - How to exploit the innumerable synergies between digital and social entrepreneurship? - Why social entrepreneurs are struggling to seize digital tools to develop their socially innovative projects? - What about their ability to integrate digital into the realization and development of these projects? - How can we combine the experiences of the countries of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration.
Media Management
George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Author : George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick
Publisher : Routledge
Page : 371 pages
File Size : 55,6 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135594459
Media Management by George Sylvie,Jan Wicks, LeBlanc,C. Ann Hollifield,Stephen Lacy,Ardyth Sohn, Broadrick Pdf
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.
Dictionary of Marketing Communications
Norman A. P. Govoni
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 54,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0761927719
Dictionary of Marketing Communications by Norman A. P. Govoni Pdf
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
The Neal-Schuman Library Technology Companion
John J. Burke
Author : John J. Burke
Publisher : American Library Association
Page : 266 pages
File Size : 48,8 Mb
Release : 2013-06-20
Category : Language Arts & Disciplines
ISBN : 9781555709327
The Neal-Schuman Library Technology Companion by John J. Burke Pdf
This all-in-one guide helps readers contribute to improving institutional performance, boost productivity, and stay connected to the latest library technology topics and tools.
Developing Core Literacy Proficiencies, Grade 10
Odell Education
Author : Odell Education
Publisher : John Wiley & Sons
Page : 675 pages
File Size : 54,9 Mb
Release : 2016-09-07
Category : Education
ISBN : 9781119192749
Developing Core Literacy Proficiencies, Grade 10 by Odell Education Pdf
The Developing Core Literacy Proficiencies program is an integrated set of English Language Arts/Literacy units spanning grades 6-12 that provide student-centered instruction on a set of literacy proficiencies at the heart of the Common Core State Standards (CCSS). Reading Closely for Textual Details Making Evidence-Based Claims Making Evidence-Based Claims about Literary Technique (Grades 9-12) Researching to Deepen Understanding Building Evidence-Based Arguments The program approaches literacy through the development of knowledge, literacy skills, and academic habits. Throughout the activities, students develop their literacy along these three paths in an integrated, engaging, and empowering way. Knowledge: The texts and topics students encounter in the program have been carefully selected to expose them to rich and varied ideas and perspectives of cultural significance. These texts not only equip students with key ideas for participating knowledgeably in the important discussions of our time, but also contain the complexity of expression necessary for developing college- and career-ready literacy skills. Literacy Skills: The program articulates and targets instruction and assessment on twenty CCSS-aligned literacy skills ranging from “making inferences” to “reflecting critically.” Students focus on this set of twenty skills throughout the year and program, continually applying them in new and more sophisticated ways. Academic Habits: The program articulates twelve academic habits for students to develop, apply, and extend as they progress through the sequence of instruction. Instructional notes allow teachers to introduce and discuss academic habits such as “preparing” and “completing tasks” that are essential to students’ success in the classroom. The program materials include a comprehensive set of instructional sequences, teacher notes, handouts, assessments, rubrics, and graphic organizers designed to support students with a diversity of educational experiences and needs. The integrated assessment system, centered around the literacy skills and academic habits, allows for the coherent evaluation of student literacy development over the course of the year and vertically across all grade levels.