Telecommunications And Business Strategy

Author : Richard A. Gershon
Publisher : Routledge
Page : 441 pages
File Size : 47,6 Mb
Release : 2009-03-04
Category : Language Arts & Disciplines
ISBN : 9781135593551

Get Book

Telecommunications and Business Strategy by Richard A. Gershon Pdf

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Author : John Vargo,Ray Hunt
Publisher : McGraw-Hill/Irwin
Page : 0 pages
File Size : 46,9 Mb
Release : 1996
Category : Business communication
ISBN : 0256197873

Get Book

Telecommunications in Business by John Vargo,Ray Hunt Pdf

Telecommunications in Business: Strategy and Application explains the primary principles of how networks may be used as strategic tools in business. Students are introduced to practical applications of networking in business through case studies and to the major principles of local and wide area networks. They will also learn the methodologies and skills necessary to analyze the networking requirements of a specific organization and how the proper selection of a network solution will suit the organizations in question. Telecommunications in Business: Strategy and Application is suitable for upper-level undergraduate and MBA students concentrating in Information Systems in business schools, particularly those taking the core curriculum course called Data Communications or Telecommunications.

Author : Richard A. Gershon
Publisher : Routledge
Page : 383 pages
File Size : 48,5 Mb
Release : 2020-07-19
Category : Language Arts & Disciplines
ISBN : 9781000091427

Get Book

Media, Telecommunications and Business Strategy by Richard A. Gershon Pdf

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries by exploring the effects of digitalization in media and information technology. With today’s dynamic and rapidly evolving communication environment, media managers need to have a clear understanding of the different delivery platforms as well as critical management and planning strategies going forward. Advancements in new media and communication technology coupled with a rapidly changing global economy promise a new set of hybrid-media companies that will allow for the full integration of information and entertainment services and give new meaning to the term programming. This book provides a detailed look at seven key sectors of the media and telecommunications field as well as ongoing changes within the industry. The new edition includes updated research throughout including material on major business and technology changes as well as the importance of digital lifestyle reflected in E-commerce and developments in Over-the-Top Video-streaming services. Special attention is given to such areas as strategic planning, innovation, marketing, finance and leadership. Perfect for courses in media management and media industries, as well as professional managers, this book serves as an important reference guide during this transitional time.

Author : Edward Mozley Roche
Publisher : Unknown
Page : 552 pages
File Size : 40,8 Mb
Release : 1991
Category : Business & Economics
ISBN : 0030329140

Get Book

Telecommunications and Business Strategy by Edward Mozley Roche Pdf

Author : Brigitte Preissl,Justus Haucap,Peter Curwen
Publisher : Springer Science & Business Media
Page : 517 pages
File Size : 44,7 Mb
Release : 2009-06-12
Category : Business & Economics
ISBN : 9783790820829

Get Book

Telecommunication Markets by Brigitte Preissl,Justus Haucap,Peter Curwen Pdf

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.

Author : Anders Pehrsson
Publisher : Routledge
Page : 208 pages
File Size : 46,7 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781134752959

Get Book

International Strategies in Telecommunications by Anders Pehrsson Pdf

This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies

Author : Richard A. Gershon
Publisher : Routledge
Page : 455 pages
File Size : 48,9 Mb
Release : 2013-07-18
Category : Language Arts & Disciplines
ISBN : 9781136288920

Get Book

Media, Telecommunications, and Business Strategy by Richard A. Gershon Pdf

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Author : Andy Valdar,Ian Morfett
Publisher : IET
Page : 437 pages
File Size : 51,7 Mb
Release : 2015-09-30
Category : Technology & Engineering
ISBN : 9781849197458

Get Book

Understanding Telecommunications Business by Andy Valdar,Ian Morfett Pdf

This companion volume to the book Understanding Telecommunications Networks will be of interest to undergraduate and graduate students studying engineering, computing and telecommunications, and for practitioners in the industry. Topics covered include: introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network strategy and planning; customers and marketing; product management; network economics; network and service operations and company dynamics.

Author : Peter Curwen,Jason Whalley
Publisher : Routledge
Page : 355 pages
File Size : 40,7 Mb
Release : 2004-08-12
Category : Business & Economics
ISBN : 9781134293339

Get Book

Telecommunications Strategy by Peter Curwen,Jason Whalley Pdf

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu

Author : Maureen Rhemann
Publisher : Unknown
Page : 0 pages
File Size : 42,8 Mb
Release : 2000
Category : Markedsføringsstrategi
ISBN : 1890154172

Get Book

Strategic Marketing in Telecommunications by Maureen Rhemann Pdf

The telecom industry is undergoing unprecedented upheaval as the entire world deregulates and monopolies break apart. This guidebook will help telecom managers compete successfully.

Author : Peter G. W. Keen
Publisher : Unknown
Page : 262 pages
File Size : 45,6 Mb
Release : 1986
Category : Business & Economics
ISBN : IND:39000008318615

Get Book

Competing in Time by Peter G. W. Keen Pdf

Author : Anders Pehrsson
Publisher : Routledge
Page : 266 pages
File Size : 40,8 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134698189

Get Book

Strategy in Emerging Markets by Anders Pehrsson Pdf

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists. It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

Author : Solange Ghernaouti-Helie,Arnaud Dufour
Publisher : Springer Science & Business Media
Page : 229 pages
File Size : 41,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781447115649

Get Book

Enterprise Networks and Telephony by Solange Ghernaouti-Helie,Arnaud Dufour Pdf

A revised and updated translation of the French original, this work deals effectively with local area network technologies and management, offering a broad overview of enterprise telecommunication technologies. Also covered is computer telephony integration (CTI) through a presentation of the main technologies of the domain. A functional description of the main features of network operating systems is proposed and illustrated by Novell IntraNetWare and Windows NT examples, with special emphasis offered on business applications and management issues of these topics. The main interest of the book resides in the dual approach of enterprise networks, covering both technical and managerial elements, providing a global understanding of business applications and management of telecommunications to IT professionals and students. Concrete tools and methods are described, thus offering practical advice of immediate relevance.

Author : Deepak Pareek
Publisher : CRC Press
Page : 312 pages
File Size : 49,5 Mb
Release : 2006-11-29
Category : Business & Economics
ISBN : 9780849387913

Get Book

Business Intelligence for Telecommunications by Deepak Pareek Pdf

Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly co

Author : Peter Curwen,Jason Whalley
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2014
Category : Cell phone services industry
ISBN : 1783475692

Get Book

Mobile Telecommunications Networks by Peter Curwen,Jason Whalley Pdf

During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators in the mobile communications industry. The focus of the book is on service providers, who are the primary interface between the industry and its users. The discussion gives emphasis to the most prominent operators and is divided into regions for ease of analysis. Prior to this, there is an examination of where these companies stand in relation to the FT500 largest companies in the world and an analysis of Merger and Acquisition (M&A) activity in the industry. The authors also provide a review of the latest wave of technology, known as Long Term Evolution (LTE). Through detailed case studies, the book demonstrates the complexity of the industry's structure and sheds light on such controversies as corporate taxation. Peter Curwen and Jason Whalley conclude with an overview of where the industry has been and more importantly, where it is going. This timely book will appeal to academics, practitioners and students with an interest in technology, telecommunications and business strategy.