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Ten Steps to Fundraising Success by Mal Warwick,Stephen Hitchcock Pdf
A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning! In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.
Here's a seemingly obvious truth: You don't reinvent the wheel around the core activities of fundraising. Instead, what is important is to first understand what the wheel looks like and then to manage the process with vigilance. Through years of experience, George Stanois has identified 12 steps for an effective fundraising program. In The Vigilant Fundraiser, George and a team of highly-skilled contributors share how you can look for opportunities within the 12 steps to set your organization apart from all the others who do what you do. As George notes, "Being vigilant means using all the steps; executing 7 steps out of 12 isn't going to cut it." This excellent resource provides the full picture on fundraising - and will become the go-to tool for fundraisers looking to "up their game" and find new ways of successfully tackling resource development challenges.
Author : Kent E. Dove Publisher : John Wiley & Sons Page : 992 pages File Size : 45,8 Mb Release : 2001-03-01 Category : Business & Economics ISBN : 9780787953522
Conducting a Successful Fundraising Program by Kent E. Dove Pdf
The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
How to Write Successful Fundraising Letters by Mal Warwick Pdf
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out
The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals by Mal Warwick Pdf
In this practical and engaging guide, top fundraising consultantMal Warwick introduces an entirely new and revolutionary approachto fundraising strategy and planning. He shows nonprofitorganizations how to set fundraising goals based on mission and howto select, implement, and stay with the right strategies to meetthose goals. His five fundamental fundraising strategies areGrowth, Involvement, Visibility, Efficiency, and Stability (GIVES),all of which link directly to specific and appropriate fundraisinggoals. The decision as to which strategy to use springs from theorganization's mission, and all fundraising activities are focusedon fulfilling that mission. Through real-world examples, Warwick shows readers how to choosea primary strategy that will drive both long-term fundraisingplanning and day-to-day fundraising activities. He then takes themstep by step through the process of integrating the strategy intocurrent operations, evaluating its progress, and sticking to thechosen strategy while facing the inevitable changes, obstacles, andsetbacks that nonprofits encounter every day. He also providesself-tests to help readers determine which strategy and tacticswill be most effective for their organizations. The FiveStrategies for Fundraising Success ensures that organizationsmake informed, productive decisions about their futures.
Essential Principles for Fundraising Success by G. Douglass Alexander,Kristina J. Carlson Pdf
The book covers a wide range of topics including information about capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, and grant seeking. Essential Principles for Fundraising Success is filled with actual questions from fundraising professionals and practitioners and answers that demonstrate ways to apply sound fundraising principles in real-life situations and how to avoid common pitfalls. The authors include tools and techniques that you can use to educate others within your organization about all the elements of a successful fundraising program.
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Fundraising When Money Is Tight by Mal Warwick Pdf
A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."—Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times." —Ben Jealous, president, NAACP "Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."—Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today." —Mark Astarita, director of fundraising, British Red Cross
Building a Coaching Business: Ten steps to success 2e by Jenny Rogers Pdf
This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell
Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Fundraising Management by Adrian Sargeant,Jayne George Pdf
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Ten Steps to Building a Successful Veterinary Practice by Wendy Sneddon Pdf
This book is a down to earth, practical guide which provides ten simple steps for success for anyone responsible for recruiting a winning veterinary practice team: whether they are recruiting employees and building their team, or changing culture and creating a supportive environment where employees are engaged and motivated. It is ideal for small business owners who can't afford to employ any human resource support. Intensely practical, it delivers key facts for veterinary staff starting out in business.
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
