Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations

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Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations

Sebastian Neumann
Tesla Inc and the world s transition to electric vehicles Risks strenghts opportunities and strategic reccommendations Book PDF

Author : Sebastian Neumann
Publisher : GRIN Verlag
Page : 41 pages
File Size : 50,9 Mb
Release : 2020-08-27
Category : Business & Economics
ISBN : 9783346234742

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Tesla, Inc. and the world's transition to electric vehicles. Risks, strenghts, opportunities and strategic reccommendations by Sebastian Neumann Pdf

Academic Paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,2, Technical University of Applied Sciences Mittelhessen, language: English, abstract: This compulsory paper covers the most relevant aspects of strategies and strategizing at Tesla, Inc., with a focus on supply chain management, manufacturing services and technology. It supports to identify industrial drivers and leverage strategic opportunities effectively. The reader will learn how to formulate, synchronize, manage and control corporate strategy with regards to business models, goal orientation, environmental fit and stakeholders’ requirements. The reader will learn how to apply state-of-the-art innovation frameworks and techniques. The electric vehicle market has captured worldwide consumer interest. This market segment was according to Kumar valued at $118.864.5million in 2017 and is expected to reach $567.299.8million by 2025, growing at a compound annual growth rate (CAGR) of 22.3%. Further claims that this rising interest rate is believed to be achieved because of an outperformance in regard to the conventional vehicle, since it provided higher fuel economy, low carbon emission and maintenance, convenience of charging at home, smoother drive and reduced sound from engine. This market segment is still in its growing phase, since it must convince people that it will work and is practical. Therefore, the market for all-electric vehicles is globally small, at roughly 1% of total sales, but Tesla has been doing its part to double it. In late December 2018 (Business Insider, 2018) stated that Tesla, Inc has created a micro-monopoly. Nowadays, according to DeBord,, one of the biggest challenges of Tesla is to maintain the electric vehicle (EV) market they have created.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

Simon Glandien
Tesla s Market Entry Strategy in Germany Foreign Market Entry and Cross Cultural Business Book PDF

Author : Simon Glandien
Publisher : GRIN Verlag
Page : 25 pages
File Size : 53,5 Mb
Release : 2020-11-18
Category : Business & Economics
ISBN : 9783346298034

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Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by Simon Glandien Pdf

Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Marketing Report on "Tesla Motors"

Aylin Kadriye Tansel
Marketing Report on Tesla Motors Book PDF

Author : Aylin Kadriye Tansel
Publisher : Unknown
Page : 28 pages
File Size : 52,6 Mb
Release : 2016-11-17
Category : Electronic
ISBN : 3668323860

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Marketing Report on "Tesla Motors" by Aylin Kadriye Tansel Pdf

Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa

The Global Rise of the Modern Plug-In Electric Vehicle

John D. Graham
The Global Rise of the Modern Plug In Electric Vehicle Book PDF

Author : John D. Graham
Publisher : Edward Elgar Publishing
Page : 496 pages
File Size : 42,5 Mb
Release : 2021-04-30
Category : Business & Economics
ISBN : 9781800880139

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The Global Rise of the Modern Plug-In Electric Vehicle by John D. Graham Pdf

We may be standing on the precipice of a revolution in propulsion not seen since the internal combustion engine replaced the horse and buggy. The anticipated proliferation of electric cars will influence the daily lives of motorists, the economies of different countries and regions, urban air quality and global climate change. If you want to understand how quickly the transition is likely to occur, and the factors that will influence the predictions of the pace of the transition, this book will be an illuminating read.

Competitor Assessment. the Electric Vehicle Industry. Tesla's Strategic Focus Lies on Establishing Its Brand in the Mass Automotive Market

Dennis Schindeldecker
Competitor Assessment the Electric Vehicle Industry Tesla s Strategic Focus Lies on Establishing Its Brand in the Mass Automotive Market Book PDF

Author : Dennis Schindeldecker
Publisher : Grin Publishing
Page : 16 pages
File Size : 45,5 Mb
Release : 2017-07-14
Category : Electronic
ISBN : 3668466262

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Competitor Assessment. the Electric Vehicle Industry. Tesla's Strategic Focus Lies on Establishing Its Brand in the Mass Automotive Market by Dennis Schindeldecker Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Teslas first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla's competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla's competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.

Global Strategies of Electric Vehicles: Us

Pramod Singh
Global Strategies of Electric Vehicles Us Book PDF

Author : Pramod Singh
Publisher : Independently Published
Page : 108 pages
File Size : 54,8 Mb
Release : 2018-08-16
Category : Transportation
ISBN : 1718169159

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Global Strategies of Electric Vehicles: Us by Pramod Singh Pdf

The quest for energy independence and rising environmental concerns are key drivers in the growing popularity of electric vehicles or EVs - electric and plug-in hybrid cars. Studies indicate that for 90% of the Americans who use their cars to get to work every day, the daily commute distance is less than 50 km - or 30 mi - and, on the average, the commuter car remains parked about 22 h per day. The EVs have in common the batteries, which provide storage capability that can be effectively harnessed when the vehicles are integrated into the grid. The entire concept of using the EVs as a distributed energy resource - load and resource - is known as the vehicle-to-grid or V2G concept. Though I have more than two decades of rendezvous with energy and diversified energy sources to quench the thirst of humanity, my specific interest in electric vehicle started in 2014 when I joined Black & Veatch and got associated with prestigious project of Tesla as strategist and adopt the success model of US market for Asia.Tesla Motors manufactures the Tesla Model S, the all-electric car that won the Motor Trend 2013 Car of the Year award. While developing the car, Tesla launched a program to aggressively deploy high-power, fast-charging stations -- "Superchargers" -- along major travel corridors throughout the United States.Tesla awarded Black & Veatch a contract to design and construct pilot sites in the Supercharger network. The Tesla Supercharger U.S. build-out is the largest project to date for the Black & Veatch team. Services include engineering, site assessment, and permitting and construction services for Tesla's charging stations."It's one thing to build one Supercharger site, but it's a totally different thing to build 100 at a time, or have 40 or 50 in construction at any given time. Black & Veatch brought an ability to be able to expand rapidly, bring on the resources necessary and also manage the construction of a complex project like that - all concurrently." Kevin Kassekert, Director, Supercharger Deployment and Energy Efficiency, Tesla Motors, Inc.It was my absolute privilege to be part of the team of Black & Veatch, who is now a market leader in the design, construction and integration of complex electric vehicle (EV) and hydrogen/fuel cell vehicle (FCV) infrastructure. My journey started with a Big Bang when B&V Chairman Steve Edward pioneered the Chairman's Challenge for new and fresh ideas from offices across the global with the help of an online contest. Absolute delight was my feeling when my first idea on a strategic model of business capture ( I call it Shark Strategy) won the most voted idea of the challenge out of hundreds of ideas submitted by most of the top brains of the 10000 odd employees of the 100 year old firm. It was just the beginning as in the next Chairman's Challenge, I collaborated with others in Kansas HQ to put forth another idea on use of Drone for Industrial Application and Project Management & Monitoring of complex nature like EPC work of intercontinental pipelines or Electric Transmission Lines across the mountains or dense forest like Amazon basin. To my absolute surprise, our team won the top award of the chairman's challenge and each team members were gifted a real Drone costing not less than 15000 INR at that time, but unfortunately it could not be shipped to Mumbai for me as Drones for private applications were banned by government of India. My all other team members sent me pictures of drones awarded to them. Great Memories of Kansas City Baseball match cheering Royals after intensive strategy meetings on future of the company and American Supercharger Infrastructures ( Read Tesla, Volta and other projects).This book is my attempt to help generation next understand and support clean vehicle adoption, advance clean transportation and sustainability.

Electric Vehicles and the Future of Energy Efficient Transportation

Subramaniam, Umashankar,Williamson, Sheldon S.,Krishna S., Mohan,J. L., Febin Daya
Electric Vehicles and the Future of Energy Efficient Transportation Book PDF

Author : Subramaniam, Umashankar,Williamson, Sheldon S.,Krishna S., Mohan,J. L., Febin Daya
Publisher : IGI Global
Page : 293 pages
File Size : 54,8 Mb
Release : 2021-04-16
Category : Technology & Engineering
ISBN : 9781799876281

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Electric Vehicles and the Future of Energy Efficient Transportation by Subramaniam, Umashankar,Williamson, Sheldon S.,Krishna S., Mohan,J. L., Febin Daya Pdf

The electric vehicle market has been gradually gaining prominence in the world due to the rise in pollution levels caused by traditional IC engine-based vehicles. The advantages of electric vehicles are multi-pronged in terms of cost, energy efficiency, and environmental impact. The running and maintenance cost are considerably less than traditional models. The harmful exhaust emissions are reduced, besides the greenhouse gas emissions, when the electric vehicle is supplied from a renewable energy source. However, apart from some Western nations, many developing and underdeveloped countries have yet to take up this initiative. This lack of enthusiasm has been primarily attributed to the capital investment required for charging infrastructure and the slow transition of energy generation from the fossil fuel to the renewable energy format. Currently, there are very few charging stations, and the construction of the same needs to be ramped up to supplement the growth of electric vehicles. Grid integration issues also crop up when the electric vehicle is used to either do supply addition to or draw power from the grid. These problems need to be fixed at all the levels to enhance the future of energy efficient transportation. Electric Vehicles and the Future of Energy Efficient Transportation explores the growth and adoption of electric vehicles for the purpose of sustainable transportation and presents a critical analysis in terms of the economics, technology, and environmental perspectives of electric vehicles. The chapters cover the benefits and limitations of electric vehicles, techno-economic feasibility of the technologies being developed, and the impact this has on society. Specific points of discussion include electric vehicle architecture, wireless power transfer, battery management, and renewable resources. This book is of interest for individuals in the automotive sector and allied industries, policymakers, practitioners, engineers, technicians, researchers, academicians, and students looking for updated information on the technology, economics, policy, and environmental aspects of electric vehicles.

Innovation Capital

Jeff Dyer,Nathan Furr,Curtis Lefrandt
Innovation Capital Book PDF

Author : Jeff Dyer,Nathan Furr,Curtis Lefrandt
Publisher : Harvard Business Press
Page : 276 pages
File Size : 53,6 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781633696532

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Innovation Capital by Jeff Dyer,Nathan Furr,Curtis Lefrandt Pdf

Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

Beloved Brands

Graham Robertson
Beloved Brands Book PDF

Author : Graham Robertson
Publisher : Createspace Independent Publishing Platform
Page : 228 pages
File Size : 42,9 Mb
Release : 2018-01-06
Category : Electronic
ISBN : 1983625884

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Beloved Brands by Graham Robertson Pdf

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

Futures Thinking and Organizational Policy

Deborah A. Schreiber,Zane L. Berge
Futures Thinking and Organizational Policy Book PDF

Author : Deborah A. Schreiber,Zane L. Berge
Publisher : Springer
Page : 435 pages
File Size : 47,9 Mb
Release : 2018-12-19
Category : Business & Economics
ISBN : 9783319949239

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Futures Thinking and Organizational Policy by Deborah A. Schreiber,Zane L. Berge Pdf

This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations. Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Transitions to Alternative Vehicles and Fuels

National Research Council,Division on Engineering and Physical Sciences,Board on Energy and Environmental Systems,Committee on Transitions to Alternative Vehicles and Fuels
Transitions to Alternative Vehicles and Fuels Book PDF

Author : National Research Council,Division on Engineering and Physical Sciences,Board on Energy and Environmental Systems,Committee on Transitions to Alternative Vehicles and Fuels
Publisher : National Academies Press
Page : 395 pages
File Size : 40,8 Mb
Release : 2013-04-14
Category : Science
ISBN : 9780309268523

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Transitions to Alternative Vehicles and Fuels by National Research Council,Division on Engineering and Physical Sciences,Board on Energy and Environmental Systems,Committee on Transitions to Alternative Vehicles and Fuels Pdf

For a century, almost all light-duty vehicles (LDVs) have been powered by internal combustion engines operating on petroleum fuels. Energy security concerns about petroleum imports and the effect of greenhouse gas (GHG) emissions on global climate are driving interest in alternatives. Transitions to Alternative Vehicles and Fuels assesses the potential for reducing petroleum consumption and GHG emissions by 80 percent across the U.S. LDV fleet by 2050, relative to 2005. This report examines the current capability and estimated future performance and costs for each vehicle type and non-petroleum-based fuel technology as options that could significantly contribute to these goals. By analyzing scenarios that combine various fuel and vehicle pathways, the report also identifies barriers to implementation of these technologies and suggests policies to achieve the desired reductions. Several scenarios are promising, but strong, and effective policies such as research and development, subsidies, energy taxes, or regulations will be necessary to overcome barriers, such as cost and consumer choice.

Overcoming Barriers to Electric-Vehicle Deployment

Board on Energy and Environmental Systems,Division on Engineering and Physical Sciences,Transportation Research Board
Overcoming Barriers to Electric Vehicle Deployment Book PDF

Author : Board on Energy and Environmental Systems,Division on Engineering and Physical Sciences,Transportation Research Board
Publisher : National Academies Press
Page : 103 pages
File Size : 47,7 Mb
Release : 2013-07-02
Category : Technology & Engineering
ISBN : 9780309284493

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Overcoming Barriers to Electric-Vehicle Deployment by Board on Energy and Environmental Systems,Division on Engineering and Physical Sciences,Transportation Research Board Pdf

The electric vehicle offers many promises—increasing U.S. energy security by reducing petroleum dependence, contributing to climate-change initiatives by decreasing greenhouse gas (GHG) emissions, stimulating long-term economic growth through the development of new technologies and industries, and improving public health by improving local air quality. There are, however, substantial technical, social, and economic barriers to widespread adoption of electric vehicles, including vehicle cost, small driving range, long charging times, and the need for a charging infrastructure. In addition, people are unfamiliar with electric vehicles, are uncertain about their costs and benefits, and have diverse needs that current electric vehicles might not meet. Although a person might derive some personal benefits from ownership, the costs of achieving the social benefits, such as reduced GHG emissions, are borne largely by the people who purchase the vehicles. Given the recognized barriers to electric-vehicle adoption, Congress asked the Department of Energy (DOE) to commission a study by the National Academies to address market barriers that are slowing the purchase of electric vehicles and hindering the deployment of supporting infrastructure. As a result of the request, the National Research Council (NRC)—a part of the National Academies—appointed the Committee on Overcoming Barriers to Electric-Vehicle Deployment. This committee documented their findings in two reports—a short interim report focused on near-term options, and a final comprehensive report. Overcoming Barriers to Electric-Vehicle Deployment fulfills the request for the short interim report that addresses specifically the following issues: infrastructure needs for electric vehicles, barriers to deploying the infrastructure, and possible roles of the federal government in overcoming the barriers. This report also includes an initial discussion of the pros and cons of the possible roles. This interim report does not address the committee's full statement of task and does not offer any recommendations because the committee is still in its early stages of data-gathering. The committee will continue to gather and review information and conduct analyses through late spring 2014 and will issue its final report in late summer 2014. Overcoming Barriers to Electric-Vehicle Deployment focuses on the light-duty vehicle sector in the United States and restricts its discussion of electric vehicles to plug-in electric vehicles (PEVs), which include battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The common feature of these vehicles is that their batteries are charged by being plugged into the electric grid. BEVs differ from PHEVs because they operate solely on electricity stored in a battery (that is, there is no other power source); PHEVs have internal combustion engines that can supplement the electric power train. Although this report considers PEVs generally, the committee recognizes that there are fundamental differences between PHEVs and BEVs.

Tesla Model S. Market and Sales Strategy

Erik Somssich
Tesla Model S Market and Sales Strategy Book PDF

Author : Erik Somssich
Publisher : Unknown
Page : 24 pages
File Size : 49,9 Mb
Release : 2017-09-06
Category : Electronic
ISBN : 3668427399

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Tesla Model S. Market and Sales Strategy by Erik Somssich Pdf

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: The purpose of this assignment was to analyze the market and sales strategy of Tesla and to identify its Model 3 customers. After ten years of waiting, Tesla's CEO Elon Musk has presented Tesla Model 3 to the public for the first time in an evening show at the end of march 2016. Unveiled at the company's design studio in Hawthorne, California in front of a crowd of whooping and cheering customers and journalists, Model 3 is the most affordable Tesla so far, hoped to bring electric cars to the mass market. Musk stated that the car will deliver at least 215 miles of range beginning at just 35.000 dollar. Musk is "fairly confident" that deliveries will begin by the end of 2017, and "you will not be able to buy a better car for 35.000 dollar, even with no options." Also it will be one of the safest cars in the world, according to Musk. Even before Tesla unveiled its new middle-class model, there were more than 115,000 people who had paid already 1.000 dollar to reserve one of the highly-anticipated electric cars. These early buyers didn't know what the car would look like or that it would have a starting price of exactly 35.000 dollar. They also didn't know how long the production and delivery would take.

Tesla Motors, Inc. Market Analysis and Definition

Dominic Birk
Tesla Motors Inc Market Analysis and Definition Book PDF

Author : Dominic Birk
Publisher : GRIN Verlag
Page : 30 pages
File Size : 52,8 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9783668087538

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Tesla Motors, Inc. Market Analysis and Definition by Dominic Birk Pdf

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: More than 100 years after the invention of the internal combustion engine, incumbent automobile manufacturers are at a crossroads and face nowadays significant industry-wide challenges. The reliance on the gasoline-powered internal combustion engine as the principal automobile powertrain technology is connected with several negative aspects: It raises environmental concerns, creates dependence among industrialized and developing nations on imported oil and it also exposes consumers to volatile fuel prices. All these challenges offer a historic opportunity for companies with innovative electric powertrain technologies to lead the next technological era of the automotive industry. Therefore, the objective of this assignment is to analyze the market situation of the all-electric vehicle manufacturer Tesla Motors, Inc. and to find out its unique selling proposition. The focus will be on the company’s domestic market, the United States of America. Moreover, this assignment will only take Tesla’s automotive products into consideration.

Melting the Ice

Z. Justin Ren
Melting the Ice Book PDF

Author : Z. Justin Ren
Publisher : Independently Published
Page : 196 pages
File Size : 54,8 Mb
Release : 2019-05-21
Category : Electronic
ISBN : 1099457696

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Melting the Ice by Z. Justin Ren Pdf

"We all love the concept of electric vehicles but the complexities of delivering the vision make us wonder if a book on the subject would be a fantasy or science fiction. Happily this book is full of practical detail and real world experience of pioneering cities that bring the vision to life. It is a gripping read and, like a good novel, is full of great stories and ideas." -- Fiona Woolf, Lord Mayor of the City of London in 2013-14 About the Book A decade after the launch of the contemporary global electric vehicle (EV) market, most cities are ill-prepared for the tidal wave of change that will soon reach them as EV adoption rates accelerate. Some cities, and the leaders who shape them, are meeting and even leading demand for EV infrastructure. This book aggregates deep, groundbreaking research in the areas of urban EV deployment for city managers, private developers, urban planners, and utilities who want to understand and lead change. About the Editors Peter Fox-Penner, Ph.D. Dr. Fox-Penner is director of the Institute for Sustainable Energy (ISE) at Boston University (BU). He is also professor of the practice at BU's Questrom School of Business. His research and writing focuses on electric power strategy, regulation, and governance; energy and climate policy; and the relationships between public and private economic activity, including corporate social responsibility. He is the author of Smart Power (2010), a book widely credited with foreshadowing the transformation of the power industry. Smart Power is now used and cited all over the world, as are other books in this area written by Fox-Penner. He also teaches courses on sustainable energy and electric power at the Questrom School of Business. The work of the BU Institute for Sustainable Energy and Peter's projects through the Institute can be viewed there. In addition, since 2014 he has been a senior policy scholar at the Georgetown Center for Business and Public Policy. From 1994 to 1996, Peter was principal deputy assistant secretary at the US Department of Energy's Energy Efficiency and Renewable Energy unit (EERE) and a senior advisor in the White House Office of Science and Technology Policy (OSTP). Z. Justin Ren, PhD. Z. Justin Ren is an associate professor of business administration at Boston University's Questrom School of Business, and a faculty researcher at the Boston University Institute of Sustainable Energy (ISE). He was also a research affiliate at Massachusetts Institute of Technology (MIT) Sloan School of Management (2009-2014). Professor Ren's current research focuses on Electric Vehicles (EV) and infrastructure for clean energy transition. David O. Jermain. Mr. Jermain is a senior research scientist and senior fellow at Boston University's Institute for Sustainable Energy (ISE). Also, he is an adjunct professor at Boston University's Questrom School of Business. For nearly 40 years, he has held senior energy sector executive positions and served in several consulting capacities for large and small consultancies as well as firms he has founded. He served as head of strategic planning for Pacific Power & Light where he helped drive execution of the first major utility merger in the United States in fifty years.