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Author : Richard Kendall Miller,Kelli D. Washington,Richard K. Miller & Associates
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 2013
Category : Advertising
ISBN : 1577831853
Author : Anonim
Publisher : Unknown
Page : 306 pages
File Size : 47,6 Mb
Release : 2006
Category : Advertising
ISBN : CORNELL:31924104752328
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2008
Category : Advertising
ISBN : OCLC:444842473
Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 346 pages
File Size : 48,7 Mb
Release : 2018
Category : Advertising
ISBN : 1577832701
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 44,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1997 pages
File Size : 48,9 Mb
Release : 2016-04-11
Category : Technology & Engineering
ISBN : 9781466698468
Having the ability to measure and explore the geographic space that surrounds us provides endless opportunities for us to utilize and interact with the world. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Research: Concepts, Methodologies, Tools, and Applications is a multi-volume publication highlighting critical topics related to geospatial analysis, geographic information systems, and geospatial technologies. Exploring multidisciplinary applications of geographic information systems and technologies in addition to the latest trends and developments in the field, this publication is ideal for academic and government library inclusion, as well as for reference by data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.
Author : Al Lieberman,Pat Esgate
Publisher : FT Press
Page : 305 pages
File Size : 44,9 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9780133092301
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author : Miguélez-Juan, Blanca,Bonales-Daimiel, Gema
Publisher : IGI Global
Page : 463 pages
File Size : 45,9 Mb
Release : 2023-01-09
Category : Business & Economics
ISBN : 9781668439722
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author : Lynn H. Turner,Richard West
Publisher : SAGE Publications
Page : 505 pages
File Size : 46,5 Mb
Release : 2014-02-18
Category : Language Arts & Disciplines
ISBN : 9781483312729
A thorough exploration of the critical topics and issues facing family communication researchers today The Sage Handbook of Family Communication provides a comprehensive examination of family communication theory and research. Chapters by leading scholars in family communication expand the definition of family, address recent shifts in culture, and cover important new topics, including families in crisis, families and governmental policies, social media, and extended families. The combination of groundbreaking theories, research methods, and reviews of foundational and emerging research in family communication make this an invaluable resource that explores the critical topics and issues facing family communication researchers today.
Author : Kelli D. Washington
Publisher : Unknown
Page : 188 pages
File Size : 52,7 Mb
Release : 2008
Category : Advertising
ISBN : 1577831241
Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publisher : Routledge
Page : 260 pages
File Size : 43,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781134718924
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author : H. Dan O'Hair,Mary John O'Hair
Publisher : John Wiley & Sons
Page : 1100 pages
File Size : 52,5 Mb
Release : 2020-04-24
Category : Language Arts & Disciplines
ISBN : 9781119399872
An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Author : Helen Katz
Publisher : Routledge
Page : 239 pages
File Size : 45,6 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781135194543
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author : Gerard J Tellis,Tim Ambler
Publisher : SAGE
Page : 800 pages
File Size : 44,5 Mb
Release : 2007-10-24
Category : Business & Economics
ISBN : 9781473971561
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Brian L. Ott,Robert L. Mack
Publisher : John Wiley & Sons
Page : 641 pages
File Size : 43,9 Mb
Release : 2013-12-02
Category : Social Science
ISBN : 9781118554036
Fully revised to reflect today’s media environment, this new edition of Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives. Material new to this edition includes a chapter on sociological analysis and reveals new ways audiences use media in their everyday lives to manage social roles, relationships, and contexts. Readers will also appreciate the extensive updating of previously discussed examples to reflect contemporary industry standards, textual forms, and audience behaviors and the inclusion of more international material to reflect contemporary media’s global reach. Continuing its well-received writing style that is both engaging and accessible, the book’s twelve perspectives provide readers with a diverse array of critical approaches to media studies, including original approaches such as erotic, sociological, and ecological analysis. Combining the best of well-tested theory with cutting-edge scholarship, this new edition of Critical Media Studies, offers invaluable insights into our current understanding of the nature and consequences of media in today’s world. Updated and enhanced online resources for instructors – including PowerPoint slides, test bank, study guides, and sample assignments – can be found at www.wiley.com/go/criticalmediastudies.