The Age Of Persuasion

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The Age of Persuasion

Terry O'Reilly,Mike Tennant
The Age of Persuasion Book PDF

Author : Terry O'Reilly,Mike Tennant
Publisher : Catapult
Page : 353 pages
File Size : 55,6 Mb
Release : 2011-05-01
Category : Business & Economics
ISBN : 9781582437248

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The Age of Persuasion by Terry O'Reilly,Mike Tennant Pdf

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Age of Propaganda

Anthony R. Pratkanis,Elliot Aronson
Age of Propaganda Book PDF

Author : Anthony R. Pratkanis,Elliot Aronson
Publisher : Macmillan
Page : 438 pages
File Size : 43,7 Mb
Release : 2001-03-14
Category : Political Science
ISBN : 0805074031

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Age of Propaganda by Anthony R. Pratkanis,Elliot Aronson Pdf

Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

The Soulful Art of Persuasion

Jason Harris
The Soulful Art of Persuasion Book PDF

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 44,8 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

This I Know

Terry O'Reilly
This I Know Book PDF

Author : Terry O'Reilly
Publisher : Knopf Canada
Page : 267 pages
File Size : 55,7 Mb
Release : 2017-02-28
Category : Business & Economics
ISBN : 9780345810380

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This I Know by Terry O'Reilly Pdf

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Persuasion in the Media Age

Timothy Borchers
Persuasion in the Media Age Book PDF

Author : Timothy Borchers
Publisher : Waveland Press
Page : 471 pages
File Size : 46,6 Mb
Release : 2021-09-14
Category : Language Arts & Disciplines
ISBN : 9781478647805

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Persuasion in the Media Age by Timothy Borchers Pdf

Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

My Best Mistake

Terry O'Reilly
My Best Mistake Book PDF

Author : Terry O'Reilly
Publisher : HarperCollins
Page : 301 pages
File Size : 55,5 Mb
Release : 2021-10-26
Category : Self-Help
ISBN : 9781443459471

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My Best Mistake by Terry O'Reilly Pdf

The host of CBC Radio’s Under the Influence, Terry O’Reilly, uncovers the surprising power of screwing up The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake. Some people’s “mistakes” led to dramatic life changes—losing their jobs, their companies and often their credibility—only for them to discover new opportunities on the other shore. Other people’s mistakes seemed minor, almost insignificant—and yet they unexpectedly resulted in a famous brand, a legendary band or a groundbreaking work of art. And in a few instances, a mistake actually saved lives. The fear of failing often holds us back. My Best Mistake will change the way you think about screwing up. It will encourage you to accept mistakes and embrace the obstacles that may arise from these errors, leading you to unexpected breakthroughs and silver linings of your own.

Propaganda and the Ethics of Persuasion - Second Edition

Randal Marlin
Propaganda and the Ethics of Persuasion Second Edition Book PDF

Author : Randal Marlin
Publisher : Broadview Press
Page : 394 pages
File Size : 52,7 Mb
Release : 2013-09-30
Category : Philosophy
ISBN : 9781770484665

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Propaganda and the Ethics of Persuasion - Second Edition by Randal Marlin Pdf

This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Sonic Persuasion

Greg Goodale
Sonic Persuasion Book PDF

Author : Greg Goodale
Publisher : University of Illinois Press
Page : 210 pages
File Size : 52,6 Mb
Release : 2011-04-01
Category : Language Arts & Disciplines
ISBN : 9780252093203

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Sonic Persuasion by Greg Goodale Pdf

Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

The Necessary Art of Persuasion

Jay A. Conger
The Necessary Art of Persuasion Book PDF

Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 48,9 Mb
Release : 2008-09-08
Category : Business & Economics
ISBN : 9781633691025

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The Necessary Art of Persuasion by Jay A. Conger Pdf

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Beyond Persuasion

Patricia J. Parsons
Beyond Persuasion Book PDF

Author : Patricia J. Parsons
Publisher : University of Toronto Press
Page : 217 pages
File Size : 41,7 Mb
Release : 2013-01-01
Category : Business & Economics
ISBN : 9781442615342

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Beyond Persuasion by Patricia J. Parsons Pdf

Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.

The Age of Persuasion

Terry Edward O'Reilly,Mike Tennant
The Age of Persuasion Book PDF

Author : Terry Edward O'Reilly,Mike Tennant
Publisher : Random House of Canada Limited
Page : 324 pages
File Size : 44,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 0307397319

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The Age of Persuasion by Terry Edward O'Reilly,Mike Tennant Pdf

Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.

PERSUASION

Jane Austen
PERSUASION Book PDF

Author : Jane Austen
Publisher : Strelbytskyy Multimedia Publishing
Page : 269 pages
File Size : 40,7 Mb
Release : 2021-01-08
Category : Fiction
ISBN : PKEY:SMP2300000058178

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PERSUASION by Jane Austen Pdf

Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?

Advertising in the Age of Persuasion

D. Spring
Advertising in the Age of Persuasion Book PDF

Author : D. Spring
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 44,6 Mb
Release : 2015-01-20
Category : History
ISBN : 1137347171

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Advertising in the Age of Persuasion by D. Spring Pdf

Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

The Transatlantic Persuasion

Robert Kelley
The Transatlantic Persuasion Book PDF

Author : Robert Kelley
Publisher : Routledge
Page : 569 pages
File Size : 48,9 Mb
Release : 2020-02-18
Category : History
ISBN : 9781000680157

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The Transatlantic Persuasion by Robert Kelley Pdf

This pioneering work is the basic and largely unmatched study of the single transatlantic community of thought shared by nineteenth century British and Canadian Liberals and American Democrats. The result of more than ten years of comparative research, The Transatlantic Persuasion explores the roots of those ideas that comprise a coherent Liberal-Democratic worldview: ideas about society, human relations, the economy, equality, liberty, the ethnocultural dimension of life, the proper role and nature of government and the world community.

An Act of Persuasion

Stephanie Doyle
An Act of Persuasion Book PDF

Author : Stephanie Doyle
Publisher : Harlequin
Page : 299 pages
File Size : 52,8 Mb
Release : 2013-03-01
Category : Fiction
ISBN : 9781460307182

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An Act of Persuasion by Stephanie Doyle Pdf

For all the wrong reasons? Anna Summers has always been more than Ben Tyler's assistant. She's even been more than his best friend. Too bad Ben didn't realize it until after she quit. Now that he's more like his old self after facing off against a life-threatening illness, he's ready to win Anna back. Of course, it's not simple. One night Ben broke his own rule about getting involved with an employee. And now Anna is pregnant. She refuses to let him use the baby as a reason for them to reconcile. It will take an act of persuasion to convince her they belong together…and not only because of the baby.