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Author : Patrik Schober
Publisher : Emerald Group Publishing
Page : 193 pages
File Size : 48,7 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9781837536306
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
Author : Sarah Bowman,Adrian Crookes,Øyvind Ihlen,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 256 pages
File Size : 44,6 Mb
Release : 2018-10-04
Category : Business & Economics
ISBN : 9781787692992
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author : Marlene S. Neill,Juan Meng
Publisher : Peter Lang Us
Page : 220 pages
File Size : 45,9 Mb
Release : 2020-12-22
Category : Electronic
ISBN : 1433165147
PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
Author : David Remund
Publisher : Business Expert Press
Page : 146 pages
File Size : 45,6 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781606497555
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Author : Marlene S. Neill
Publisher : Unknown
Page : 0 pages
File Size : 42,8 Mb
Release : 2024
Category : Business & Economics
ISBN : 103258839X
"Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or "crucibles," they have faced and how leaders overcame and were shaped by these challenges. The Fellows interviewed represent a diverse group of accomplished professionals with specializations ranging from military public affairs and government, corporate, education, agency, and nonprofit organizations. A focus on ethical values, virtues, and ethical leadership will inspire readers to themselves confidently lead. This book will be of interest to advanced students in public relations programs or young professionals looking to forge their careers in public relations leadership"--
Author : Delroy Constantine-Simms
Publisher : Unknown
Page : 266 pages
File Size : 47,9 Mb
Release : 2015-06-10
Category : Business & Economics
ISBN : 1943275351
The aim of this book is about introducing you to the concepts of strategic public relations. Despite previous comments, the basic assumption of this book is that readers have some general knowledge of management and business terminology. Furthermore, the text in this book is based in current research and scholarly knowledge of the public relations discipline. Whether you are reading this book to acquire knowledge in a new field, updating your knowledge, or as part of an educational program or course. Each chapter is short enough to be manageable, but filled with information, that does not rely on complicated examples or charts and diagrams. Furthermore, this book includes a few original public relations case studies that have been written in order that concepts discussed can be illustrated and applied. This Book Is Divided Into 16 Parts: Chapter 1: What is Public Relations; Chapter 2: The History of Public Relations, Chapter 3: Public and Media Relations Planning; Chapter 4: Working With The Media; Chapter 5; "Approaches to Public Relations," and Chapter 6 "Public Relations as a Management Function" focus on the importance of the profession, its taxonomy, the academic research showing how public relations should be conducted, and the function as a part of management. Chapter 7 "Organizational Factors for Excellent Public Relations," Chapter 8 "Public Relations and Organizational Effectiveness," Chapter 9 "Identifying and Prioritizing Stakeholders and Publics," and Chapter 10 "Public Relations Research: The Key to Strategy" offer a look at organization, its structure, effectiveness, and how the public relations process is managed--through the relationships with publics and stakeholders, conducting research, and the process of strategically managing public relations. Chapter 11 "The Public Relations Process--RACE," Chapter 12 "The Practice of Public Relations," Chapter 13; Ethics, Leadership and Counseling, and Moral Analyses," Chapter 14; " Infamous Public Relations Blunders" Chapter 15: " Positive Public Relations Campaign" and Chapter 16 "Best Practices for Excellence in Public Relations" provide an advanced discussion of public relations specialties by types: corporations, agencies, government and public affairs units, nonprofits, NGOs, and activist groups. We offer guidance for perhaps the most difficult situations in public relations--counseling upon ethics and taking a leadership role--and finally we discuss what research shows regarding how to make the public relations function the best it can be. We recommend reading the book in this order to build upon the logical flow of terminology, processes, and management knowledge and apply it accodingly.
Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Page : 377 pages
File Size : 43,6 Mb
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 9781317938187
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Author : Anne Gregory,Paul Willis
Publisher : Taylor & Francis
Page : 186 pages
File Size : 55,6 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781000603415
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Author : Ceo Speak
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 2005-03
Category : Public relations
ISBN : 8170945860
Top PR Practitioners Reveal the Secrets of Successful Public Relations. Packed in this uniquely innovative book is the wealth of expertise and experience of public relations CEOs representing some leading PR firms of the world. These industry leaders reveal their lifetimes of insights and proven, market-tested ideas which will help companies of all sizes to get noticed, make a name for themselves, and build powerful visibility and brands: Timeless principles and golden rules of PR. Tools and techniques for contemporary communications success. The never-before power of public relations in a complex world. How to develop the big PR idea. How - and why - PR scores over advertising. How to reach the new breed of the informed, proactive consumer - the prosumer. PR in crisis management. Small business bang! designing and launching a successful small business PR campaign. PR: a key driver of brand marketing. How to measure return on PR investment.
Author : Peg Thoms,James F. Fairbank
Publisher : Bloomsbury Publishing USA
Page : 184 pages
File Size : 40,7 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 9780313068058
Effective managers matter to an organization. After all, they translate strategy into action and motivate the people they lead. But managers are sometimes less than effective, ending up in positions of authority and responsibility due to technical competence, company growth, or serendipity. Unprepared, they often lack key skills. Or, like so many managers promoted due to stellar job performance, they may have trouble understanding and motivating other people. Managers thrust into roles of authority need grounding in the fundamentals of management. And that's exactly what management experts Peg Thoms and Jim Fairbank deliver: The Daily Art of Management is the mentor at a manager's shoulder, full of excellent advice and encouragement. Most advice to managers consists of general prescriptions: Be inspiring, Drive innovation, or Beat the competition through crisp execution. Great, but how? It's not easy doing any of these things. This book, which draws on the experience of Thoms and Fairbank as well as their research on management behavior, closes the gap between the idealized leader and reality—the gap between book learning and street smarts. It shows managers and aspiring leaders at all levels of the organization how to master ten key roles and practice them on a daily basis. Examples and practical guidelines reinforce the concepts and serve as a handy resource for anyone interested in the art and science of effective management. In this book, managers will learn how to: -Set goals -Create an ethical environment -Create a vision -Select and motivate followers -Manage change -Handle competitors . . . and other critical skills effective managers employ to get the job done with style. The Daily Art of Management covers the issues managers face every day—but for which they are rarely trained.
Author : Donald Grunewald
Publisher : iUniverse
Page : 142 pages
File Size : 45,6 Mb
Release : 2008-11-25
Category : Business & Economics
ISBN : 9781440101663
A Hands-On Book of Ideas, Resources, and Advice on Public Relations PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations. Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book. You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media. PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.
Author : Tamara Gillis
Publisher : John Wiley & Sons
Page : 500 pages
File Size : 42,7 Mb
Release : 2006-04-20
Category : Business & Economics
ISBN : 0787985538
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Author : Cecil Coffey
Publisher : Unknown
Page : 126 pages
File Size : 41,7 Mb
Release : 1970
Category : Public relations
ISBN : LCCN:73129013
Author : Robert L. Dilenschneider
Publisher : Prentice Hall
Page : 292 pages
File Size : 45,7 Mb
Release : 1990
Category : Business & Economics
ISBN : 0136833276
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.
Author : E. Bruce Harrison,Judith Mühlberg
Publisher : Business Expert Press
Page : 300 pages
File Size : 49,5 Mb
Release : 2014-09-05
Category : Business & Economics
ISBN : 9781606498095
My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.