The Art Of Marketing And Promotion

Author : Allan P. Sand
Publisher : Allan P. Sand
Page : 95 pages
File Size : 47,8 Mb
Release : 2012-10-01
Category : Business & Economics
ISBN : 8210379456XXX

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The Art of Marketing & Promotion by Allan P. Sand Pdf

This is how Sun Tzu helps you develop and implement promotion & marketing programs! Apply the philosophy of warto expanding your business! 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled “The Art of War”. It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: • Win against larger, better-funded competitors • Design useful marketing strategies that work • Create effective messages that get results • Design material specifically for target publics • Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business philosophy.

Author : Lisa L. Cyr
Publisher : Rockport Publishers
Page : 158 pages
File Size : 55,7 Mb
Release : 2005
Category : Design
ISBN : 1592531865

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The Art of Promotion by Lisa L. Cyr Pdf

"This book enables creative professionals, both seasoned and newcomer, to confidently employ alternative approaches and techniques in their work. The inclusion of insightful technical tips takes the fear out of venturing outside the norm, eliminating any unthought of repercussions. In addition, many projects include cost-effective alternatives to achieving similar high-end effects. As creatives push the envelope and break new ground, the industry evolves and grows as a result." --Cover.

Author : Anthony Rhine
Publisher : Rowman & Littlefield
Page : 275 pages
File Size : 45,6 Mb
Release : 2020-05-13
Category : Performing Arts
ISBN : 9781538128961

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Marketing the Arts by Anthony Rhine Pdf

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Author : Allan Sand
Publisher : Unknown
Page : 92 pages
File Size : 47,9 Mb
Release : 2012-03-10
Category : Electronic
ISBN : 162505002X

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The Art of Marketing and Promotion by Allan Sand Pdf

This is how Sun Tzu would help you develop and implement promotional & marketing programs Apply the philosophy of war to expanding your business 2,500 years ago, a Chinese general, Sun Tzu, wrote a treatise titled "The Art of War." It summarized his lifetime experiences of what was important about warfare and battlefield management. Your success (and even survival) in the business world depends upon effective research, preparation, planning, thinking, and execution of your promotion programs. Inside are the secrets of business success. Gain new insights into how to: - Win against larger, better-funded competitors - Design useful marketing strategies that work - Create effective messages that get results - Design material specifically for target publics - Aggressively improve customer attitudes Make sure you have a pencil and notepad as you read through this book. There will be much re-evaluation of bedrock doctrine. Many current beliefs are actually ill-considered dogma. You need to document the many tactical ideas and concepts this book will inspire your business mindset.

Author : Ilise Benun,Peleg Top
Publisher : Lulu.com
Page : 161 pages
File Size : 44,6 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9781435739635

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Money Management for Business Success by Ilise Benun,Peleg Top Pdf

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Author : Maria Piscopo
Publisher : Allworth
Page : 256 pages
File Size : 55,8 Mb
Release : 2010-06-22
Category : Performing Arts
ISBN : 1581157142

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The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo Pdf

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Author : Nela Dunato
Publisher : Unknown
Page : 322 pages
File Size : 40,5 Mb
Release : 2018-10-04
Category : Business & Economics
ISBN : 9534817112

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The Human Centered Brand by Nela Dunato Pdf

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Author : Maria Piscopo
Publisher : Simon and Schuster
Page : 280 pages
File Size : 44,9 Mb
Release : 2017-01-17
Category : Performing Arts
ISBN : 9781621535485

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The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo Pdf

Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to: Create a business plan Identify a marketing message Find reps and agents Hire a marketing coordinator Deal with ethical issues Work with commercial and consumer clients Plan a budget Create an effective portfolio Write press releases The Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Julius Vitali
Publisher : Simon and Schuster
Page : 432 pages
File Size : 54,7 Mb
Release : 2003-08-01
Category : Art
ISBN : 9781581159875

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The Fine Artist's Guide to Marketing and Self-Promotion by Julius Vitali Pdf

Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.

Author : Jennifer Harwood
Publisher : Unknown
Page : 44 pages
File Size : 48,6 Mb
Release : 2006-09-01
Category : Business networks
ISBN : 0980281105

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The Art of Marketing by Jennifer Harwood Pdf

Author : Erica Sadun,Steve Sande
Publisher : Addison-Wesley
Page : 208 pages
File Size : 52,7 Mb
Release : 2013-04-25
Category : Computers
ISBN : 9780133391046

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Pitch Perfect by Erica Sadun,Steve Sande Pdf

The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! Erica Sadun and Steve Sande help you earn strong app reviews that can transform sales from lackluster to blockbuster. As leading tech bloggers, they know exactly what reviewers are looking for. Now, they deliver simple step-by-step advice to position your product, build key relationships, and sell your story. Packed with real case studies from their overflowing inboxes, they reveal where developers can go wrong and when they’ve gotten it right. Great tech promotion doesn’t need to cost a lot. You can do it yourself, even if you’ve never marketed anything before. It just takes a little time, thought, and the skills you learn in this book. • Peek behind the curtain to learn how web review sites really work • Get your product into shape and ready for your marketing push • Craft great pitches that sell your excitement and explain your product’s key features and appeal • Lead reviewers “by the hand” with simple, succinct language • Avoid common mistakes that kill your chances for a review • Create the essential PR support material your product needs • Respond productively to both good and negative coverage • Keep bloggers in the loop about what you’ll be doing next Includes exclusive worksheets and checklists for: • Profiling potential customers • Evaluating competitors • Estimating market size • Writing and checking your pitch • Tracking and targeting bloggers

Author : Ilise Benun
Publisher : North Light Books
Page : 148 pages
File Size : 52,6 Mb
Release : 2000-12-12
Category : Art
ISBN : 158180069X

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Self-Promotion Online: Marketing Your Creative Services . . . by Ilise Benun Pdf

"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

Author : Elizabeth Hill,Terry O'Sullivan,Catherine O'Sullivan
Publisher : Routledge
Page : 381 pages
File Size : 53,9 Mb
Release : 2012-06-25
Category : Art
ISBN : 9781136413346

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Creative Arts Marketing by Elizabeth Hill,Terry O'Sullivan,Catherine O'Sullivan Pdf

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Author : Ken Powers
Publisher : Lulu.com
Page : 149 pages
File Size : 53,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781257959907

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The Art of Social-Network Marketing by Ken Powers Pdf

The Art of Social-Network Marketing is a collection of Internet-based marketing tips and techniques for the beginner and professional alike. Ken Powers unlocks the secrets of utilizing social-networks and the World Wide Web to effectively promote and market products and services of all types. By combining techniques specific to several individual social-media services into a very simple centralized marketing strategy, The Art of Social-Network Marketing unlocks the mysteries of approaching Internet-based product promotion. Utilizing techniques incorporated by the author to very effectively market his own products and artwork, this book introduces the reader to a very simple strategy based around directing traffic from social-media services to a central virtual storefront. The Art of Social-Network Marketing is a complete system of tips, techniques, and strategies that is certain to lead to Internet and social-network marketing success.

Author : Vannessa Uhlein,Neele Claussen
Publisher : GRIN Verlag
Page : 69 pages
File Size : 50,6 Mb
Release : 2006-03-04
Category : Business & Economics
ISBN : 9783638475662

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The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing? by Vannessa Uhlein,Neele Claussen Pdf

Bachelor Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (85%), Mid Sweden University, 16 entries in the bibliography, language: English, abstract: Due to the keen competition nowadays, companies are increasingly attaching more importance to sales promotion to attract consumers and to relationship marketing to retain them as loyal clients. It is crucial for enterprises to know people’s reactions towards marketing tools in order to implement them successfully. Therefore, this study analyses the impact of these two concepts, with an emphasis on sales promotion, on the customers’ purchase decision-making process by investigating consumers’ points of view towards these instruments. These attitudes will be explained by the notion of deal-proneness. An online survey has been conducted in Germany with 471 respondents. The aim was not just to examine financial advantages but also material incentives which make people buy a certain product, as economic savings are not the only benefit of purchasing a product. Hence, we concentrated on five sales promotion tools, namely samples, coupons, premiums, loyalty cards and sweepstakes. The results, among others, show that samples and coupons are the customer’s favourite actions whereas sweepstakes do not achieve the desired effects for the company. Furthermore, this research states possibilities to connect short-term promotion tools with the long-ranging relationship approach.