The Audience Commodity In A Digital Age

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The Audience Commodity in a Digital Age

Lee McGuigan,Vincent Manzerolle
The Audience Commodity in a Digital Age Book PDF

Author : Lee McGuigan,Vincent Manzerolle
Publisher : Digital Formations
Page : 0 pages
File Size : 53,9 Mb
Release : 2014
Category : Digital media
ISBN : 1433123606

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The Audience Commodity in a Digital Age by Lee McGuigan,Vincent Manzerolle Pdf

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.

Reconsidering Value and Labour in the Digital Age

Christian Fuchs,Eran Fisher
Reconsidering Value and Labour in the Digital Age Book PDF

Author : Christian Fuchs,Eran Fisher
Publisher : Springer
Page : 298 pages
File Size : 51,8 Mb
Release : 2015-10-21
Category : Social Science
ISBN : 9781137478573

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Reconsidering Value and Labour in the Digital Age by Christian Fuchs,Eran Fisher Pdf

This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.

Popular Music in the Post-Digital Age

Ewa Mazierska,Les Gillon,Tony Rigg
Popular Music in the Post Digital Age Book PDF

Author : Ewa Mazierska,Les Gillon,Tony Rigg
Publisher : Bloomsbury Publishing USA
Page : 304 pages
File Size : 46,8 Mb
Release : 2018-12-13
Category : Music
ISBN : 9781501338380

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Popular Music in the Post-Digital Age by Ewa Mazierska,Les Gillon,Tony Rigg Pdf

Popular Music in the Post-Digital Age explores the relationship between macro environmental factors, such as politics, economics, culture and technology, captured by terms such as 'post-digital' and 'post-internet'. It also discusses the creation, monetisation and consumption of music and what changes in the music industry can tell us about wider shifts in economy and culture. This collection of 13 case studies covers issues such as curation algorithms, blockchain, careers of mainstream and independent musicians, festivals and clubs-to inform greater understanding and better navigation of the popular music landscape within a global context.

Beyond Digital Capitalism: New Ways of Living

Leo Panitch,Greg Albo
Beyond Digital Capitalism New Ways of Living Book PDF

Author : Leo Panitch,Greg Albo
Publisher : Monthly Review Press
Page : 352 pages
File Size : 54,8 Mb
Release : 2020-12-29
Category : Political Science
ISBN : 9781583678831

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Beyond Digital Capitalism: New Ways of Living by Leo Panitch,Greg Albo Pdf

Essays that explore new ways of living with technological change Every year since 1964, the Socialist Register has offered a fascinating survey of movements and ideas from the independent new left. This year's edition asks readers to explore just how we need to live with new technologies. Essays in this 57th Socialist Register reveal the contradictions and dislocations of technological change in the twenty-first century. And they explore alternative ways of living: from artificial intelligence (AI) to the arts, from transportation to fashion, from environmental science to economic planning. Greg Albo - Post-capitalism: Alternatives or detours? Nicole Aschoff and Pankaj Mahta - AI-deology: Science, capitalism and the dream of a ‘people’s AI’ Hugo Radice - There is nothing artificial about AI: Labour, class, utopia, socialism Larry Lohman - Interpretation machines: Contradictions of digital mechanization in twenty-first century capitalism Robin Hahnel - Democratic socialist planning: Against, with and beyond the new technologies Tanner Mirrlees - Platform socialists in the age of digital capitalism Derek Hrynyshyn – Imagining information socialism Bryan Palmer - Capitalism and the clock: Time’s meaning in the struggle for socialism Sean Sweeney and John Treat - Shifting gears: Labour strategies for low-carbon public transit mobility Adam Greenfield - Smart cities, technological traps, democratic possibilities Christoph Hermann - The consequences of commodification: Contours of a post-capitalist society Joan Sangster – The surveillance of service labour: Conditions and possibilities of resistance Jeronimo Montero Bressan - Beyond neoliberal fashion: Imagining clothing production as a human need Massimiliano Mollona - Art/Commons: Art collectives and the post-capitalist imagination Ingar Solty – The world of tomorrow: Scenarios for our future between demise and hope

Marx and the Political Economy of the Media

Anonim
Marx and the Political Economy of the Media Book PDF

Author : Anonim
Publisher : BRILL
Page : 628 pages
File Size : 44,8 Mb
Release : 2015-09-29
Category : Political Science
ISBN : 9789004291416

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Marx and the Political Economy of the Media by Anonim Pdf

This book is a key resource on the foundations of Marxist Media, Cultural and Communication Studies. It presents 18 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand media, cultural and communications in 21st century informational capitalism.

Digital Capitalism

Christian Fuchs
Digital Capitalism Book PDF

Author : Christian Fuchs
Publisher : Routledge
Page : 342 pages
File Size : 43,9 Mb
Release : 2021-11-30
Category : Social Science
ISBN : 9781000473247

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Digital Capitalism by Christian Fuchs Pdf

This third volume in Christian Fuchs’s Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism; administrative big data analytics; the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation; the role of social media in the capitalist crisis; the relationship between imperialism and digital labour; alternatives such as trade unions and class struggles in the digital age; platform co-operatives; digital commons; and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google, and online freelancers, as well as considering the political economy of targeted-advertising-based Internet platforms such as Facebook, Google, YouTube, and Instagram. Digital Capitalism illuminates how a digital capitalist society’s economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture, and communication studies, as well as related disciplines.

Marx in the Age of Digital Capitalism

Anonim
Marx in the Age of Digital Capitalism Book PDF

Author : Anonim
Publisher : BRILL
Page : 561 pages
File Size : 41,6 Mb
Release : 2015-09-29
Category : Political Science
ISBN : 9789004291393

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Marx in the Age of Digital Capitalism by Anonim Pdf

This book is a key resource on the foundations of Marxist Internet and Digital Media Studies. It presents 16 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand the Internet and social media in 21st century digital capitalism.

Classics in Media Theory

Stina Bengtsson,Staffan Ericson,Fredrik Stiernstedt
Classics in Media Theory Book PDF

Author : Stina Bengtsson,Staffan Ericson,Fredrik Stiernstedt
Publisher : Taylor & Francis
Page : 391 pages
File Size : 44,9 Mb
Release : 2024-06-21
Category : Social Science
ISBN : 9781040026540

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Classics in Media Theory by Stina Bengtsson,Staffan Ericson,Fredrik Stiernstedt Pdf

This comprehensive collection introduces and contextualizes media studies’ most influential texts and thinkers, from early 20th century mass communication to the first stages of digital culture in the 21st century. The volume brings together influential theories about media, mediation and communication, as well as the relationships between media, culture and society. Each chapter presents a close reading of a classic text, written by a contemporary media studies scholar. Each contributor presents a summary of this text, relates it to the traditions of ideas in media studies and highlights its contemporary relevance. The text explores the core theoretical traditions of media studies: in particular, cultural studies, mass communication research, medium theory and critical theory, helping students gain a better understanding of how media studies has developed under shifting historical conditions and giving them the tools to analyse their contemporary situation. This is essential reading for students of media and communication and adjacent fields such as journalism studies, sociology and cultural studies.

Ethnic Media in the Digital Age

Sherry S. Yu,Matthew D. Matsaganis
Ethnic Media in the Digital Age Book PDF

Author : Sherry S. Yu,Matthew D. Matsaganis
Publisher : Routledge
Page : 224 pages
File Size : 44,7 Mb
Release : 2018-09-01
Category : Social Science
ISBN : 9781351045292

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Ethnic Media in the Digital Age by Sherry S. Yu,Matthew D. Matsaganis Pdf

Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital era. The original research, including case studies, in this book 1) provides insight into how ethnic media are adapting to changing technologies in the media landscape of our times, 2) highlights the emergence of new trends in media production and consumption, and 3) underscores the enduring roles that ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that authors discuss in this book are produced for broadcasting (television, radio), or distributed in print (newspapers, magazines), film, and the Web. Additionally, they serve numerous immigrant, ethnic, and indigenous communities, living in different regions of the world, including North America, Europe, and Oceania.

Commercial Communication in the Digital Age

Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann
Commercial Communication in the Digital Age Book PDF

Author : Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann
Publisher : Walter de Gruyter GmbH & Co KG
Page : 278 pages
File Size : 42,6 Mb
Release : 2017-04-10
Category : Social Science
ISBN : 9783110416794

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Commercial Communication in the Digital Age by Gabriele Siegert,M. Bjørn Rimscha,Stephanie Grubenmann Pdf

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Explorations in Critical Studies of Advertising

James F. Hamilton,Robert Bodle,Ezequiel Korin
Explorations in Critical Studies of Advertising Book PDF

Author : James F. Hamilton,Robert Bodle,Ezequiel Korin
Publisher : Routledge
Page : 284 pages
File Size : 42,7 Mb
Release : 2016-10-26
Category : Social Science
ISBN : 9781317232971

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Explorations in Critical Studies of Advertising by James F. Hamilton,Robert Bodle,Ezequiel Korin Pdf

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Niche Envy

Joseph Turow
Niche Envy Book PDF

Author : Joseph Turow
Publisher : MIT Press
Page : 236 pages
File Size : 49,8 Mb
Release : 2008-02-15
Category : Business & Economics
ISBN : 9780262264969

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Niche Envy by Joseph Turow Pdf

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

Advertising and Consumer Society

Nicholas Holm
Advertising and Consumer Society Book PDF

Author : Nicholas Holm
Publisher : Taylor & Francis
Page : 279 pages
File Size : 53,7 Mb
Release : 2023-04-03
Category : Social Science
ISBN : 9781000854718

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Advertising and Consumer Society by Nicholas Holm Pdf

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Feminism, Labour and Digital Media

Kylie Jarrett
Feminism Labour and Digital Media Book PDF

Author : Kylie Jarrett
Publisher : Routledge
Page : 180 pages
File Size : 46,9 Mb
Release : 2015-11-19
Category : Computers
ISBN : 9781317517986

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Feminism, Labour and Digital Media by Kylie Jarrett Pdf

There is a contradiction at the heart of digital media. We use commercial platforms to express our identity, to build community and to engage politically. At the same time, our status updates, tweets, videos, photographs and music files are free content for these sites. We are also generating an almost endless supply of user data that can be mined, re-purposed and sold to advertisers. As users of the commercial web, we are socially and creatively engaged, but also labourers, exploited by the companies that provide our communication platforms. How do we reconcile these contradictions? Feminism, Labour and Digital Media argues for using the work of Marxist feminist theorists about the role of domestic work in capitalism to explore these competing dynamics of consumer labour. It uses the concept of the Digital Housewife to outline the relationship between the work we do online and the unpaid sphere of social reproduction. It demonstrates how feminist perspectives expand our critique of consumer labour in digital media. In doing so, the Digital Housewife returns feminist inquiry from the margins and places it at the heart of critical digital media analysis.

The Political Economy of Digital Monopolies

Bilić, Paško,Prug, Toni,Mislav Zitko
The Political Economy of Digital Monopolies Book PDF

Author : Bilić, Paško,Prug, Toni,Mislav Zitko
Publisher : Policy Press
Page : 230 pages
File Size : 51,8 Mb
Release : 2021-07-16
Category : Business & Economics
ISBN : 9781529212372

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The Political Economy of Digital Monopolies by Bilić, Paško,Prug, Toni,Mislav Zitko Pdf

As outrage over the socially damaging practices of technology companies intensifies, this book asks what it actually means to hold a 'monopoly' in the tech world and offers an in-depth analysis of how these corporate giants are produced, financialized, and regulated.