Advertising And Consumer Society

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Advertising and Consumer Society

Nicholas Holm
Advertising and Consumer Society Book PDF

Author : Nicholas Holm
Publisher : Taylor & Francis
Page : 279 pages
File Size : 55,6 Mb
Release : 2023-04-03
Category : Social Science
ISBN : 9781000854718

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Advertising and Consumer Society by Nicholas Holm Pdf

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Readings in Advertising, Society, and Consumer Culture

Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Readings in Advertising Society and Consumer Culture Book PDF

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 42,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Advertising, Consumer Culture, and Canadian Society

Kyle Asquith
Advertising Consumer Culture and Canadian Society Book PDF

Author : Kyle Asquith
Publisher : Unknown
Page : 304 pages
File Size : 52,5 Mb
Release : 2018-08-27
Category : Electronic
ISBN : 0199026327

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Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their dailyinteractions with advertising, branding, and consumer culture.

The Consumer Society

Neva R. Goodwin,Frank Ackerman,David Kiron
The Consumer Society Book PDF

Author : Neva R. Goodwin,Frank Ackerman,David Kiron
Publisher : Island Press
Page : 423 pages
File Size : 45,6 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781597267908

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The Consumer Society by Neva R. Goodwin,Frank Ackerman,David Kiron Pdf

The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.

Marketing Madness

Michael Jacobson
Marketing Madness Book PDF

Author : Michael Jacobson
Publisher : Routledge
Page : 430 pages
File Size : 43,5 Mb
Release : 2019-03-11
Category : Business & Economics
ISBN : 9780429720260

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Marketing Madness by Michael Jacobson Pdf

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

New Perspectives on Critical Marketing and Consumer Society

Elaine L Ritch,Julie McColl
New Perspectives on Critical Marketing and Consumer Society Book PDF

Author : Elaine L Ritch,Julie McColl
Publisher : Emerald Group Publishing
Page : 201 pages
File Size : 40,9 Mb
Release : 2021-03-01
Category : Business & Economics
ISBN : 9781839095566

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New Perspectives on Critical Marketing and Consumer Society by Elaine L Ritch,Julie McColl Pdf

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Advertising, Society, and Consumer Culture

Roxanne Hovland,Joyce M. Wolburg
Advertising Society and Consumer Culture Book PDF

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 211 pages
File Size : 53,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477525

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Ebk Advertising, Society, and Consumer

Hovland
Ebk Advertising Society and Consumer Book PDF

Author : Hovland
Publisher : M.E. Sharpe
Page : 128 pages
File Size : 45,6 Mb
Release : 2024-05-07
Category : Electronic
ISBN : 0765628686

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Ebk Advertising, Society, and Consumer by Hovland Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Advertising, Consumer Culture, and Canadian Society

Kyle Asquith
Advertising Consumer Culture and Canadian Society Book PDF

Author : Kyle Asquith
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2018
Category : Advertising
ISBN : 0199026335

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Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

"Advertising, Consumer Culture, and Canadian Society is a critical collection of readings that place Canadian advertising and consumer culture in historical, social, and cultural context. Part I outlines fundamental concepts and theories in order to explore how Canada's advertising system and consumer culture emerged. Part II addresses how popular Canadian brands act as socio-cultural storytellers that promote particular social values and trends. Finally, Part III tackles advertising's contentious expansion throughout media, culture, and society, explaining how advertising controversies relate to larger social debates, including the regulation of commercial activity, poverty, the environment, and precarious labour. Praised for being theoretically comprehensive, highly engaging, and cutting-edge, Advertising, Consumer Culture, and Canadian Society teaches students how to deconstruct their daily interactions with advertising, branding, and consumer culture."--

Social Communication in Advertising

William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith
Social Communication in Advertising Book PDF

Author : William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith
Publisher : Routledge
Page : 502 pages
File Size : 42,9 Mb
Release : 2018-06-14
Category : Social Science
ISBN : 9781351602907

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill,Kyle Asquith Pdf

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 49,9 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

The Advertising and Consumer Culture Reader

Joseph Turow,Matthew P. McAllister
The Advertising and Consumer Culture Reader Book PDF

Author : Joseph Turow,Matthew P. McAllister
Publisher : Unknown
Page : 460 pages
File Size : 40,8 Mb
Release : 2009
Category : Advertising
ISBN : UOM:39076002899958

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The Advertising and Consumer Culture Reader by Joseph Turow,Matthew P. McAllister Pdf

Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society

Consumption and Consumer Society

Colin Campbell
Consumption and Consumer Society Book PDF

Author : Colin Campbell
Publisher : Springer Nature
Page : 238 pages
File Size : 48,5 Mb
Release : 2021-11-15
Category : Social Science
ISBN : 9783030836818

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Consumption and Consumer Society by Colin Campbell Pdf

This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs to comment on interesting disputes among scholars seeking to understand consumer culture. Containing a brand new expansive essay reflecting on consumption in the age of a pandemic and drawing out some of the conceptual and practical implications of the relationship between wants and needs, science and norms, this synthesis will be an invaluable resource for students and researchers of consumption, consumer and cultural sociology.

The Codes of Advertising

Sut Jhally
The Codes of Advertising Book PDF

Author : Sut Jhally
Publisher : Routledge
Page : 240 pages
File Size : 55,5 Mb
Release : 2014-05-22
Category : Social Science
ISBN : 9781135213022

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The Codes of Advertising by Sut Jhally Pdf

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Social Change and the Coming of Post-consumer Society

Maurie J Cohen,Halina Szejnwald Brown,Philip J Vergragt
Social Change and the Coming of Post consumer Society Book PDF

Author : Maurie J Cohen,Halina Szejnwald Brown,Philip J Vergragt
Publisher : Routledge
Page : 256 pages
File Size : 49,9 Mb
Release : 2017-03-31
Category : Business & Economics
ISBN : 9781317246206

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Social Change and the Coming of Post-consumer Society by Maurie J Cohen,Halina Szejnwald Brown,Philip J Vergragt Pdf

Consumer society is an unquestionably complex social construct. However, after decades of unremitting dominance there are signs emerging that it is starting to falter, both as a coherent and durable system of social organization and as a strategy for societal advancement. Debates concerning how we can transition beyond present energy- and materials-intensive consumer society are beginning to gain greater salience. Social Change and the Coming of Post-Consumer Society aims to develop more complete appreciation of the relevant processes of social change and to identify effective interventions that could enable a transition to supersede consumer society. Bringing together leading interdisciplinary experts on social change, the book identifies and analyzes several ongoing small- and modest-scale social experiments. Possibilities for macro-scale change from the interlinked perspectives of culture, economics, finance, and governance are then explored. These contributions expose the systemic problems that are emblematic of the current condition of consumer society, specifically the unsustainability of prevailing consumption practices and lifestyles and the persistence of inequalities. These observations are summarized and extended in the final chapter of the book. This volume will be of great interest to students and scholars of sustainable consumption, sustainability transitions, environmental sociology, and sustainable development.