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Author : Gerardo Escudero Samara
Publisher : Unknown
Page : 66 pages
File Size : 48,5 Mb
Release : 2021-07-18
Category : Electronic
ISBN : 9798539457433
Author : Paolo Massimilla
Publisher : Unknown
Page : 230 pages
File Size : 42,9 Mb
Release : 2021-02-14
Category : Electronic
ISBN : 9798593688613
What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ . It's also the secret to moving your organization from the current status quo to becoming a radical success. The awarded marketing expert, Paolo Massimilla, offers this easy-to-read book with fresh insights to help you take correct actions and embrace the right attitude to accelerate the success of your business. In this easy-to-read book, he shows you how to create value for your costumers through the understanding of their behaviors. This is a book for non-marketers and marketers alike, to help build the kind of mindset shift required to be successful in this dynamic and ever-changing sales environment. It doesn't matter if you are a freelance professional, the owner of a small or medium enterprise, or just someone who is passionate about marketing, developing the mindset of a marketer will give you a competitive advantage. If you are stuck trying to get through the next project or are chasing the next level of your business to make it profitable, or maybe even struggling to survive, this book offers a new approach to a more powerful and effective way to run your business. Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ requires that you are aware of customer and consumer behavior, so you can create the correct atmosphere and put in place the process that will align your brand with promising expectations. The acronym, M.A.R.K.E.T.I.N.G.ᵀᴹ is the framework presented by Paolo's valuable insights to equip you to make positive difference in your business and sell more effectively. In his book: you first learn to understand the MOTIVATION behind your customers' behaviors. You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions. In order to be successful, you need to RADICALLY RETHINK your current strategies. You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers. You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution. You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands. You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway. And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.
Author : Gary Gagliardi,Sun Tzu
Publisher : Unknown
Page : 228 pages
File Size : 48,6 Mb
Release : 2014-03
Category : Business & Economics
ISBN : 1929194749
Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
Author : Eric Rhoads
Publisher : Unknown
Page : 305 pages
File Size : 54,7 Mb
Release : 2018-05
Category : Electronic
ISBN : 0692097082
Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
Author : MR Gary J. Gagliardi,MR Sun Tzu
Publisher : Clearbridge Publishing
Page : 222 pages
File Size : 44,9 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 1929194730
Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
Author : Brian Tracy
Publisher : HarperCollins Leadership
Page : 224 pages
File Size : 51,7 Mb
Release : 2007-05-20
Category : Business & Economics
ISBN : 9781418577919
Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can't close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.
Author : James Frederick Bender
Publisher : McGraw-Hill Companies
Page : 292 pages
File Size : 45,7 Mb
Release : 1971
Category : Business & Economics
ISBN : 0070044414
Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
Page : 476 pages
File Size : 50,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0199269610
The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.
Author : Chris Goward
Publisher : John Wiley & Sons
Page : 389 pages
File Size : 42,9 Mb
Release : 2012-12-21
Category : Business & Economics
ISBN : 9781118463833
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author : Tom Hopkins,Andrew Eilers
Publisher : Made For Success Publishing
Page : 128 pages
File Size : 44,5 Mb
Release : 2019-03-26
Category : Business & Economics
ISBN : 9781641464093
Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple—you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate with buyers, associates, and loved ones to build long-term relationships. • Make the most of communication with the proper vocabulary • Improve relationships through the written word • Read (and speak) between the lines with body language skills • Use the language of sales to overcome objections and close more sales • Self-motivate with powerful internal communication If you’re dedicated to a lifelong career in the wonderful world of selling, why not master the skills to make it your dream job? What could be better than helping more client benefit from your products and services through more powerful communication skills?
Author : Brian Tracy
Publisher : Thomas Nelson Inc
Page : 240 pages
File Size : 47,9 Mb
Release : 2006-06-20
Category : Selling
ISBN : 9780785288060
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author : Scott Bell
Publisher : iUniverse
Page : 114 pages
File Size : 43,5 Mb
Release : 2002-02-15
Category : Business & Economics
ISBN : 9780595214884
Written by an actual sales person of 25 years, this book offers insight into a topic not often covered by books on selling or marketing—the competition. In todays world of local and global competition in every field, this book delves into the work of one of the most recognized experts on waging war and translates his wisdom into guidelines for defeating your competition. Whether a sales or marketing manager or a sales person in the field, this book will give you a working sales person's insight into how to wage war and win against your competition. Let's hope they do not read it first.
Author : James W. Pickens
Publisher : Unknown
Page : 262 pages
File Size : 49,8 Mb
Release : 1989-01-01
Category : Marketing
ISBN : 1863500065
This book analyses the style, the strategies and the goals of buyer and seller and reveals the closing techniques used by Master Sales Closers. It aims to provide the knowledge, attitudes and skills necessary to achieve a quantum leap in selling success.
Author : Alexander Cooper
Publisher : BookSummaryGr
Page : 49 pages
File Size : 54,8 Mb
Release : 2021-01-27
Category : Business & Economics
ISBN : 9791220256308
Summary of Sell Like Crazy If you are passionate about the sales and marketing world, perhaps you have already met a customer who is difficult to please when it comes to presenting your product or offering your services. It is common to believe that efficiency, which surely identifies you totally, is a guarantee to close sales and business with potential customers. Many times, believing that doing everything right will lead you directly to success is a mentality that stagnates us and generates frustration when we do not perceive the results we want immediately. In the same way, starting in the sales and trade world can be very intimidating and can generate some mistakes at the pace. The most important thing is to maintain the best attitude in the world and not only have a positive mentality, instead create effective strategies that will allow you to avoid the objections that stand in your way or, in the worst case, learn to manage them and not let them hinder your business. This book can help you with the possible objections that any client may face to your proposals and you will acquire a basic understanding of them, since understanding the other is the first step to approach him or her, so reflecting on the needs of your clients and why they might reject you will help you to respond assertively and not do so defensively and inefficiently. Furthermore, it is important to understand that an objection can give us enough information to improve the product or actively convince the client, everything depends on our receptivity to the objection and to the words of the other who is refusing, but who is only exposing his most elementary needs. We must understand that objections are a fundamental element of the daily life of sellers and this has been the case since sales began to position themselves as a professional way from which to receive consistent profits, it has always been so and always will be so, it is part of the job and must be assumed as such. It is impossible to conceive the business of sales without objections, to think this is an unproductive utopia that will not lead to anything good. Behind every objection, there is an opportunity beating and waiting for the seller to take advantage of them. Also, you should think that if your client wasn't directly interested in what you offer, he wouldn't bother to raise objections, that's the introduction to traditional negotiation. Although to be fair, indeed, the customer is not interested in the product as such, but the benefits it can receive from it, that must be the direction of your speech, so you must orient your words in order to convince him, sales are the art of seduction and, although in personal and sentimental life, objections can be indicators of closed doors, sales are indicators of direction, they show you where you should go and how you should only listen attentively to your customer and translate his words in how to attract him to your product. Don't spend hours and hours trying to explain what the product is, defining it won't help you at all, instead, you should focus on articulating what the product does and its practical advantages about the customer in question, the more specific you can be much better. Here is a Preview of What You Will Get: A Full Book Summary An Analysis Fun quizzes Quiz Answers Etc Get a copy of this summary and learn about the book.
Author : Virginija Jurėnienė
Publisher : Nova Science Publishers
Page : 350 pages
File Size : 44,9 Mb
Release : 2020
Category : Art
ISBN : 1536183261
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--