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Author : Robert Fine
Publisher : Yorkshire Publishing
Page : 280 pages
File Size : 53,7 Mb
Release : 2010
Category : Computers
ISBN : 0881441597
"Foreword by Sam Feist, CNN Political Director"--Cover.
Author : Nishant Baxi
Publisher : Litres
Page : 95 pages
File Size : 52,8 Mb
Release : 2022-05-15
Category : Computers
ISBN : 9785042453182
Get instant access to 200 powerful social media marketing tips to increase your followers, build credibility and gain more customers...These tips will surely put your business into overdrive! you’ll discover how to take advantage of high traffic social media sites!
Author : Mark Silboard
Publisher : Editora Bibliomundi
Page : 73 pages
File Size : 46,8 Mb
Release : 2021
Category : Computers
ISBN : 9781526042170
Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses. Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.
Author : Kipp Bodnar,Jeffrey L. Cohen
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 42,5 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781118214305
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author : Mary Scannell,Michael Abrams,Mike Mulvihill
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 47,8 Mb
Release : 2011-12-16
Category : Business & Economics
ISBN : 9780071775120
Get remote team members to interact as if they’re in the same room! Whether you’re videoconferencing with team members across the world or e-mailing a colleague sitting ten feet away, the truth is evident: technology has permanently altered the way we communicate. The virtual workplace can facilitate quicker decision making and reduced overhead. But the lack of face-to-face interaction can also impede trust, innovation, and creativity among team members. The Big Book of Virtual Team-Building Games is packed with games and activities for developing productive virtual teams across all digital platforms, including e-mail, mobile devices, web-based conferencing tools, and social media sites such as Facebook, Twitter, and Skype. The Big Book of Virtual Team-Building Games helps you: Build a greater sense of community and reduce conflict Increase levels of engagement Get the most out of more-introverted team members Boost team members’ productivity Make sure that the only thing separating your people is distance. The Big Book of Virtual Team-Building Games is just the tool you need to develop trusting relationships, foster clear communication, and use technology to enhance the team’s connections.
Author : Chris Bail
Publisher : Princeton University Press
Page : 248 pages
File Size : 52,7 Mb
Release : 2022-09-27
Category : Social Science
ISBN : 9780691241401
A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.
Author : Jan Zimmerman,Doug Sahlin
Publisher : John Wiley & Sons
Page : 848 pages
File Size : 42,7 Mb
Release : 2010-08-26
Category : Social Science
ISBN : 9780470932995
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Author : Tim Grahl
Publisher : Story Grid Publishing LLC
Page : 141 pages
File Size : 50,9 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781645010326
"If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.
Author : Anonim
Publisher : Arjan Dijk and Sandeep Menon
Page : 102 pages
File Size : 55,5 Mb
Release : 2024-06-19
Category : Electronic
ISBN : 9780989179126
Author : Yuval Zommer
Publisher : National Geographic Books
Page : 0 pages
File Size : 40,7 Mb
Release : 2021-11-23
Category : Juvenile Nonfiction
ISBN : 9780500652640
The new installment in the popular Big Book series connects young readers from around the world by emphasizing that we all belong to the same planet Earth. The Big Book of Belonging is a timely celebration of all the ways that humans are connected to life on planet Earth. With children at the heart of every beautifully illustrated spread, this book draws parallels between the way humans, plants, and animals live and behave. We all breathe the same air and take warmth from the same sun, we grow, we adapt to the seasons, and we live together in family groups. Readers will be fascinated to learn that instead of using words to communicate, fava beans send chemical messages through their roots, Caribbean reef squid send warnings of danger and even declarations of love by changing color, and that adorable big-eyed primates called tarsiers make calls to one another over the noise of the rainforest that are too high-pitched for predators to hear. By putting children at the heart of the book’s concept, author Yuval Zommer unites readers of the Big Book series from all corners of the world under one banner—of belonging to planet Earth. The book’s gentle message of caring for nature will inspire readers of all ages and encourage a new generation of environmentalists to flourish.
Author : Kimberley Evans,Thérèse Hoyle,Frederika Roberts,Bukky Yusuf
Publisher : SAGE
Page : 249 pages
File Size : 55,7 Mb
Release : 2021-10-27
Category : Education
ISBN : 9781529769258
Your essential guide to wellbeing in education. Despite many school leaders and teaching and non-teaching staff working hard to support children’s and their own wellbeing, more needs to be done. This book provides you with the necessary tools and strategies to navigate your way through the changing educational landscape and shape the schools of the future. Written by a diverse range of experts in the field, it explores how all school staff can support their own, their colleagues’ and their students’ wellbeing, how leaders can lead well and be well, and the importance of relationships within the entire school community to promote personal, academic and professional flourishing. This book will make you think and take you out of your comfort zone. It will inspire discussions and support you - whatever your role in school is - to bring positive change to school policy and culture. Kimberley Evans is an experience teacher and founder of Nourish the Workplace. Thérèse Hoyle is an education consultant, leadership coach and trainer. Frederika Roberts is a Positive Education advocate and former teacher. Bukky Yusuf is a senior leader, science teacher and consultant.
Author : K.M Shrivastava
Publisher : Sterling Publishers Pvt. Ltd
Page : 289 pages
File Size : 41,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9788120792098
"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "
Author : José Manuel Robles-Morales,Ana María Córdoba-Hernández
Publisher : Springer Nature
Page : 151 pages
File Size : 48,8 Mb
Release : 2019-09-18
Category : Social Science
ISBN : 9783030277574
This book explores the changes in political communication in light of the development of a public opinion mediated by web 2.0 technologies. One of the most important changes in political communication is related to the process of disintermediation, i.e. the process by which digital technologies allow citizens to compete in the public space with those agents who, traditionally, co-opted public opinion. However, while disintermediation has undeniably generated a number of advances, having linked citizens to the public debate, the authors highlight some aspects where disintermediation is moving away from a rational and inclusive public space. They argue that these aspects, related to the immediacy, polarization and incivility of the communication, obscure the possibilities for democratization of digital political communication.
Author : Philip Maffetone
Publisher : Skyhorse Publishing Inc.
Page : 545 pages
File Size : 46,5 Mb
Release : 2012-01-04
Category : Health & Fitness
ISBN : 9781616083793
Presents a guide to maintaining health and physical fitness, providing advice on nutrition, healthy eating, exercise, and preventive measures against disease.
Author : Gregory Murphy
Publisher : MIT Press
Page : 564 pages
File Size : 54,7 Mb
Release : 2004-01-30
Category : Psychology
ISBN : 9780262632997
Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
