The Brand Custodian

The Brand Custodian Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of The Brand Custodian book. This book definitely worth reading, it is an incredibly well-written.

The Brand Custodian

Mukund Rajan
The Brand Custodian Book PDF

Author : Mukund Rajan
Publisher : Harper Collins
Page : 264 pages
File Size : 44,5 Mb
Release : 2019-02-18
Category : Biography & Autobiography
ISBN : 9789353024871

Get Book

The Brand Custodian by Mukund Rajan Pdf

| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

#Tatastories

Harish Bhat
Tatastories Book PDF

Author : Harish Bhat
Publisher : Penguin Random House India Private Limited
Page : 225 pages
File Size : 42,5 Mb
Release : 2021-06-14
Category : Self-Help
ISBN : 9789391149291

Get Book

#Tatastories by Harish Bhat Pdf

A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

The Curious Marketer

Harish Bhat
The Curious Marketer Book PDF

Author : Harish Bhat
Publisher : Random House India
Page : 272 pages
File Size : 42,8 Mb
Release : 2017-02-22
Category : Literary Collections
ISBN : 9789385990885

Get Book

The Curious Marketer by Harish Bhat Pdf

‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

The Brand-Driven CEO

David Kincaid
The Brand Driven CEO Book PDF

Author : David Kincaid
Publisher : University of Toronto Press
Page : 252 pages
File Size : 55,7 Mb
Release : 2020-11-03
Category : Business & Economics
ISBN : 9781442621657

Get Book

The Brand-Driven CEO by David Kincaid Pdf

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

Tatalog

Harish Bhat
Tatalog Book PDF

Author : Harish Bhat
Publisher : Penguin UK
Page : 216 pages
File Size : 43,9 Mb
Release : 2014-07-01
Category : Business & Economics
ISBN : 9788184758702

Get Book

Tatalog by Harish Bhat Pdf

TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.

Private Label Strategy

Nirmalya Kumar,Jan-Benedict E. M. Steenkamp
Private Label Strategy Book PDF

Author : Nirmalya Kumar,Jan-Benedict E. M. Steenkamp
Publisher : Harvard Business Press
Page : 292 pages
File Size : 51,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1422101673

Get Book

Private Label Strategy by Nirmalya Kumar,Jan-Benedict E. M. Steenkamp Pdf

The growth in private labels has huge implications for managers on both sides.

Brand Vinci

Pavan Padaki
Brand Vinci Book PDF

Author : Pavan Padaki
Publisher : Bloomsbury Publishing
Page : 107 pages
File Size : 51,8 Mb
Release : 2015-04-23
Category : Business & Economics
ISBN : 9789384052966

Get Book

Brand Vinci by Pavan Padaki Pdf

Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life. Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.

Outlast

Mukund Rajan,Col. Rajeev Kumar
Outlast Book PDF

Author : Mukund Rajan,Col. Rajeev Kumar
Publisher : Harper Collins
Page : 340 pages
File Size : 53,6 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9789354892073

Get Book

Outlast by Mukund Rajan,Col. Rajeev Kumar Pdf

Black-swan events, global warming, COVID-19 and a host of other natural and man-made disasters have tested the resilience of businesses across the world. Usually, blame for business failures is apportioned to external factors such as adverse business cycles, badly framed government regulations and lack of infrastructure. However, the causes often lie within -- short-term thinking, destruction of natural resources, exploitation of labour and poor management, to name a few. To outlast their competition, build resilience, gain competitive advantage and achieve greater returns in the long run, businesses must improve their performance on material ESG metrics: Environmental impacts such as monitoring their consumption of natural resources, waste discharge and carbon emissions; Social factors such as ties with local communities, diversity and inclusion, and building a good reputation with stakeholders; and Governance, including board effectiveness protocols, approach to senior executive compensation and appropriate reliance on independent directors. The benefits from implementing ESG factors include more efficient use of resources, lower cost of operations, reduced risk, higher employee productivity and increased investor interest. Outlast: How ESG Can Benefit Your Business is a clarion call to corporate leaders to follow the pathway of ESG. The authors, Mukund Rajan and Col. Rajeev Kumar, draw upon their considerable experience of working for some of India's largest organizations to present evidence and case studies that show that ESG is the mantra of the future. This is a timely must-read for all those who belong to, or aspire to be part of, the corporate world.

Custodian of the Spirits

Bronwyn Long Borne
Custodian of the Spirits Book PDF

Author : Bronwyn Long Borne
Publisher : The Wild Rose Press Inc
Page : 351 pages
File Size : 46,5 Mb
Release : 2020-02-05
Category : Fiction
ISBN : 9781509228744

Get Book

Custodian of the Spirits by Bronwyn Long Borne Pdf

Left penniless after her husband's death, Fiona Lenihan and her two children set out for California in search of a fresh start. Ten years ago Fiona fled the Irish Potato Famine. She has crossed an ocean, so why not a continent? Kier Moran is a loner with a reputation for being the best tracker, best shot, and best guide. As a favor to his aging parents, he is leading their wagon train West, to the Santa Clara Valley, known as the Valley of Heart's Delight. Kier intends to deliver his parents safely to California then resume life under the sun and stars. But meeting Fiona Lenihan threatens his simple plan.

The Tatas

Girish Kuber
The Tatas Book PDF

Author : Girish Kuber
Publisher : Harper Collins
Page : 276 pages
File Size : 40,9 Mb
Release : 2019-03-25
Category : Biography & Autobiography
ISBN : 9789352779383

Get Book

The Tatas by Girish Kuber Pdf

| WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.

How to Talk About Books You Haven't Read

Pierre Bayard
How to Talk About Books You Haven t Read Book PDF

Author : Pierre Bayard
Publisher : Bloomsbury Publishing USA
Page : 117 pages
File Size : 51,7 Mb
Release : 2010-08-10
Category : Literary Criticism
ISBN : 9781596917149

Get Book

How to Talk About Books You Haven't Read by Pierre Bayard Pdf

In this delightfully witty, provocative book, literature professor and psychoanalyst Pierre Bayard argues that not having read a book need not be an impediment to having an interesting conversation about it. (In fact, he says, in certain situations reading the book is the worst thing you could do.) Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"-from books that you've never heard of to books that you've read and forgotten-and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read-which became a favorite of readers everywhere in the hardcover edition-is in the end a love letter to books, offering a whole new perspective on how we read and absorb them.

A Requiem for a Brand

Pradeep Chandra
A Requiem for a Brand Book PDF

Author : Pradeep Chandra
Publisher : Roli Books Private Limited
Page : 124 pages
File Size : 53,9 Mb
Release : 2011-04-06
Category : Business & Economics
ISBN : 9788174369482

Get Book

A Requiem for a Brand by Pradeep Chandra Pdf

Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.

Brands and Branding

Ashita Aggarwal,Suraj Commuri
Brands and Branding Book PDF

Author : Ashita Aggarwal,Suraj Commuri
Publisher : Taylor & Francis
Page : 251 pages
File Size : 51,8 Mb
Release : 2023-11-06
Category : Business & Economics
ISBN : 9781000991680

Get Book

Brands and Branding by Ashita Aggarwal,Suraj Commuri Pdf

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

The Amulet

Alison Pensy
The Amulet Book PDF

Author : Alison Pensy
Publisher : Unknown
Page : 214 pages
File Size : 44,9 Mb
Release : 2009-09
Category : Juvenile Fiction
ISBN : 0982543808

Get Book

The Amulet by Alison Pensy Pdf

A young adult urban fantasy novel

Decoding Luxe

Mahul Brahma,
Decoding Luxe Book PDF

Author : Mahul Brahma,
Publisher : Sristhi Publishers & Distributors
Page : 144 pages
File Size : 44,6 Mb
Release : 2017-07-10
Category : Business & Economics
ISBN : 9789382665984

Get Book

Decoding Luxe by Mahul Brahma, Pdf

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.