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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet Pdf
“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
Investigative journalist Michael Gross delves into the history of models and takes us into the private studios and hidden villas where models play and are preyed upon, going beyond modeling’s carefully constructed facade of glamour to expose the scandal and untold truths that permeate the seemingly glamorous business. Here for the first time is the complete story of the international model business—and its evil twin: legalized flesh peddling. It’s a tale of vast sums of money, rape both symbolic and of the flesh, sex and drugs, obsession and tragic death. At its heart is the most unholy combination in commerce: beautiful, young women and rich, lascivious men. Fashion insider Michael Gross has interviewed modeling’s pioneers, survivors, and hangers–on, and he tells the story of the greats: Lisa Fonssagrives; Anita Colby, Candy Jones; Dorian Leigh and her sister Suzy Parker; Jean Shrimpton and Twiggy; Veruschka and Lauren Hutton; and today’s supermodel trinity, Christy, Naomi and Linda.
Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
The Aesthetic Economy of Fashion by Joanne Entwistle Pdf
Fashion is bound up with promoting the 'new', concerned with constantly changing aesthetics. The favoured styles or looks of a season arise out of the work of a vast range of different actors who collectively produce, select, distribute and promote the new ideals, before moving on to next season. How, then, are fashionable commodities stabilized long enough for them to be selected, distributed and sold? Since there are few studies that actually examine the work that goes on inside the world of fashion, we know little about these processes. This book addresses this gap in our knowledge by examining how aesthetic products are defined, distributed and valued. It focuses attention on the work of some of the market agents, particularly model agents or 'bookers' and fashion buyers, shaping the aesthetics inside their markets. In analysing their work, Entwistle develops a theoretical framework for understanding the distinctive features of aesthetic marketplaces and the aesthetic calculations within them.
Analytical Modeling Research in Fashion Business by Tsan-Ming Choi Pdf
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. /div
This book is an analysis of the economics of the fashion photography industry. Aspers shows how photographers gain their identity in the market and how markets are constructed at the interface of economy and art.
A revealing, no-holds-barred portrait of the legendary Eileen Ford—the entrepreneur who transformed the business of modeling and helped invent the celebrity supermodel. Working with her husband, Jerry, Eileen Ford created the twentieth century’s largest and most successful modeling agency, representing some of the fashion world’s most famous names—Suzy Parker, Carmen Dell’Orefice, Lauren Hutton, Rene Russo, Christie Brinkley, Jerry Hall, Christy Turlington, and Naomi Campbell. Her relentless ambition turned the business of modeling into one of the most glamorous and desired professions, helping to convert her stable of beautiful faces into millionaire superstars. Model Woman chronicles the Ford Modeling Agency’s meteoric rise to the top of the fashion and beauty business, and paints a vibrant portrait of the uncompromising woman at its helm in all her glittering, tyrannical brilliance. Outspoken and controversial, Ford was never afraid to offend in defense of her stringent standards. When she chose, she could deliver hauteur in the grand tradition of fashion’s battle-axes, from Coco Chanel to Diana Vreeland—just ask John Casablancas or Janice Dickinson. But she was also a shrewd businesswoman with a keen eye for talent and a passion for serving her clients. Drawing on more than four years of intensive interviews with Ford and her intimates, associates, and rivals, as well as exclusive access to agency documents and memorabilia, Robert Lacey weaves an unforgettable tale of a determined entrepreneur and the empire she built—a story of beauty, ambition, business, and popular culture as powerful and complex as the woman at its center.
How to Enter the Business of Commercial Modeling and Acting ... Without Getting Ripped Off by Stuart J. Scesney Pdf
Are You a Beautiful Woman? Great... Are You a Handsome Man? Great... You an Everyday Looking Person?Even Better! Not only BEAUTIFUL PEOPLE, 5'11" plus get work modeling and acting! REAL PEOPLE get work too! Think about it. Monitor your TV for 12 hours. What characters do you see more of on TV commercials, movies, infomercials, web commercials, etc.! It's the "real" person! "Real" people target the "real/everyday" consumer. Modeling and acting is not only fun...it's KILLER money!" Stuart Scesney Author, Talent Adviser Former C.E.O. Talent Factory & Stu's Casting, Inc. "Shark repellent for the serious actor...I recommend this book to any new talent." Brian Robinson Marketing Director Morgan Creek Productions
Business Models and ICT Technologies for the Fashion Supply Chain by Rinaldo Rinaldi,Romeo Bandinelli Pdf
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.
Models for Sustainable Framework in Luxury Fashion by Subramanian Senthilkannan Muthu Pdf
This book highlights the models developed to create a sustainable framework suitable for luxury in the textile sector and the innovative attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future of such models.
Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.
New Business Models for Sustainable Fashion by Miguel Angel Gardetti,Esben Rahbek Gjerdrum Pedersen Pdf
The fashion industry has not traditionally been associated with definitions of sustainable development and sustainability. The social and environmental challenges faced by the fashion industry concern the entire supply and demand chain, propped up by a throwaway consumer culture. In response to these sustainability challenges, some fashion companies have developed innovative social and environmental initiatives. While many of these initiatives are sympathetic, resourceful and hold real potential for generating social and environmental improvements, greater scale and scope is needed in order to bring about a more fundamental shift in current practices. This Special Issue of the Journal of Corporate Citizenship explores how sustainability can be a driver for exploring new business models within a single industrial setting, highlighting some of the sustainability initiatives that bring hope for a more sustainable future. New Business Models for Sustainable Fashion is a must-read for researchers and practitioners tackling the challenges of an industry in need of large-scale transformation.
Pioneering New Perspectives in the Fashion Industry by Elaine L Ritch,Catherine Canning,Julie McColl Pdf
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.
The economics of fashion and hybrid creative products by Enrico Cietta Pdf
Many scholars think that fashion is closer to the brink of disaster: too fast, too polluting, poorly focused on creativity and on the market, too cheap for the consumer and little profitable for small- and medium-sized companies, too unpredictable and subjective to be treated like the other industry sectors, too tangible to be regarded as a cultural product and too intangible to be considered a manufacturing product. Then, is fashion going to collapse? This book suggests another perspective and explains the economic theory of hybrid creative products, focusing on the reasons underlying that sense of an "abyss at the end of the tunnel." It rejects alarmism and tries to explain the structural changes taking place within the industry as well as the current meaning of fashion for the consumers and the market. These changes are directly associated with three crucial elements for the fashion business: time, risk, and costs. Therefore, creativity is still important, but is no longer sufficient. Commercial success largely depends on the business model of the company, i.e. on its ability to react to these changes. Fast fashion, sustainable fashion, the "see now - buy now" runaway shows, the deplorable use of child or underpaid labour can be explained in the light of this new scenario. Few economists have tried to find a new interpretation, but the theory of hybrid creative products can help us understand what happened in the past and what will happen in the future.