The Business Of Words

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The Business of Words

Crispin Thurlow
The Business of Words Book PDF

Author : Crispin Thurlow
Publisher : Routledge
Page : 349 pages
File Size : 51,6 Mb
Release : 2019-07-30
Category : Language Arts & Disciplines
ISBN : 9781351041768

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The Business of Words by Crispin Thurlow Pdf

The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.

This Business of Words

Amanda Golden
This Business of Words Book PDF

Author : Amanda Golden
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2016
Category : LITERARY CRITICISM
ISBN : 0813064031

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This Business of Words by Amanda Golden Pdf

This book offers fresh perspective on the life and writings of Anne Sexton, one of the most influential American women writers.

Business Words You Should Know

H. Dean McKay,P.T. Shank
Business Words You Should Know Book PDF

Author : H. Dean McKay,P.T. Shank
Publisher : Simon and Schuster
Page : 256 pages
File Size : 42,5 Mb
Release : 2007-12-01
Category : Business & Economics
ISBN : 9781440501012

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Business Words You Should Know by H. Dean McKay,P.T. Shank Pdf

"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!

Words that Work in Business

Ike Lasater,Julie Stiles
Words that Work in Business Book PDF

Author : Ike Lasater,Julie Stiles
Publisher : PuddleDancer Press
Page : 165 pages
File Size : 51,5 Mb
Release : 2010
Category : Business communication
ISBN : 9781892005014

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Words that Work in Business by Ike Lasater,Julie Stiles Pdf

Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

The Business of Words

Crispin Thurlow
The Business of Words Book PDF

Author : Crispin Thurlow
Publisher : Routledge
Page : 0 pages
File Size : 40,9 Mb
Release : 2020
Category : English language
ISBN : 1138485241

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The Business of Words by Crispin Thurlow Pdf

The Business of Words examines the practices of 'high-end' language workers or wordsmiths. An essential resource for researchers, advanced undergraduate and postgraduate students of English Language, Linguistics and Applied Linguistics, Communication and Media Studies, and Anthropology.

Wordcraft

Alex Frankel
Wordcraft Book PDF

Author : Alex Frankel
Publisher : Crown Currency
Page : 255 pages
File Size : 47,9 Mb
Release : 2005-03-22
Category : Business & Economics
ISBN : 9781400051052

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Wordcraft by Alex Frankel Pdf

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

Brilliant Business Writing

Neil Taylor
Brilliant Business Writing Book PDF

Author : Neil Taylor
Publisher : Pearson UK
Page : 184 pages
File Size : 55,6 Mb
Release : 2012-12-27
Category : Education
ISBN : 9780273744566

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Brilliant Business Writing by Neil Taylor Pdf

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice

How to Say It: Business to Business Selling

Geoffrey James
How to Say It Business to Business Selling Book PDF

Author : Geoffrey James
Publisher : Penguin
Page : 208 pages
File Size : 52,9 Mb
Release : 2011-12-06
Category : Business & Economics
ISBN : 9781101559031

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How to Say It: Business to Business Selling by Geoffrey James Pdf

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.

Words for Pictures

Brian Michael Bendis
Words for Pictures Book PDF

Author : Brian Michael Bendis
Publisher : Watson-Guptill
Page : 224 pages
File Size : 46,6 Mb
Release : 2014-07-22
Category : Art
ISBN : 9780770434366

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Words for Pictures by Brian Michael Bendis Pdf

Best-selling Marvel Comics writer Brian Michael Bendis reveals the comic book writing secrets behind his work on The Avengers, Ultimate Spider-Man, All-New X-Men, and more. Arguably the most popular writer in modern comics, Brian Michael Bendis shares the tools and techniques he uses to create some of the most popular comic book and graphic novel stories of all time. Words for Pictures provides a fantastic opportunity for readers to learn from a creator at the very top of his field. Bendis's step-by-step lessons teach comics writing hopefuls everything they'll need to take their ideas from script to dynamic sequential art. The book's complete coverage exposes the most effective methods for crafting comic scripts, showcases insights from Bendis's fellow creators, reveals business secrets all would-be comics writers must know, and challenges readers with exercises to jumpstart their own graphic novel writing success.

Turn Words Into Wealth

Aurora Winter
Turn Words Into Wealth Book PDF

Author : Aurora Winter
Publisher : Unknown
Page : 128 pages
File Size : 52,5 Mb
Release : 2021-05-05
Category : Electronic
ISBN : 1951104102

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Turn Words Into Wealth by Aurora Winter Pdf

Experts, entrepreneurs, and leaders have a compelling message - a Million Dollar Message. Leaders build their brands and businesses by broadcasting their unique message through all media: books, talks, social media, TV, radio, print, podcasts. You can, too. TV writer-producer, entrepreneur, and bestselling author Aurora Winter, MBA, shows why businesses fail without a clear message. She reveals how her clients and other extraordinary entrepreneurs have reached millions, raised millions, and made millions. Discover why a book is the ultimate marketing tool for experts, entrepreneurs, and leaders. Learn how to write your book more rapidly and easily using Aurora Winter's trademarked Spoken Author method. Follow the blueprint to launch your business, brand, and book.

Perfecting Your Pitch

Ronald M. Shapiro
Perfecting Your Pitch Book PDF

Author : Ronald M. Shapiro
Publisher : Penguin
Page : 272 pages
File Size : 46,8 Mb
Release : 2013-11-29
Category : Business & Economics
ISBN : 9780698137134

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Perfecting Your Pitch by Ronald M. Shapiro Pdf

Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.

Dynamic Writing

Nick Souter,Guy Billout
Dynamic Writing Book PDF

Author : Nick Souter,Guy Billout
Publisher : Ilex Press
Page : 144 pages
File Size : 44,9 Mb
Release : 2007
Category : Business writing
ISBN : 1905814127

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Dynamic Writing by Nick Souter,Guy Billout Pdf

The onslaught of email and proliferation of text messages means that we are becoming more concerned with the speed of communication than we are with the quality and clarity of the messages we send. We abbreviate more. We communicate less. This book explains how you can save time and energy by re-establishing the principles of written communication in all forms of business correspondence.

The Book Dad Told Me Not To Write

Russ Hughes
The Book Dad Told Me Not To Write Book PDF

Author : Russ Hughes
Publisher : Unknown
Page : 208 pages
File Size : 40,6 Mb
Release : 2021-03-13
Category : Electronic
ISBN : 9798716081291

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The Book Dad Told Me Not To Write by Russ Hughes Pdf

You can run a better business with these simple words of wisdom "This book gives you simple and direct advice on how to better run your business. I've read a lot of books on business and none are as downright useful as this one."Dom Morley, Grammy Winning producer, Adele, Amy Winehouse. "Russ is a connector to both ideas and people. While some might find his quick tempo unsettling at first, this is where the magic is in truly identifying strategies that will help your company." Andrew Kirk, Vice President, PACE Anti-Piracy What if you could remember nuggets of business wisdom like lines from your favourite songs? Is it possible to condense a smart business idea into one memorable line that makes it unforgettable? Blogger and marketing specialist Russ Hughes thinks it is and has built two successful businesses doing so. Get business insights to inspire, challenge, and motivate. Aimed to help you run a better business, but hold tight; there is no hanging around! If you want to give your business a boost but don't have the time to read an entire book on one subject, then this book is for you! Is this book for you? Can you identify with one of the following statements? You want to run a successful business and want to find fast ways to improve performance. You want the benefits without necessarily having to read the entire book. You are easily distracted and are looking for quick ways to learn important lessons that can help change your business for the better. For those who didn't make it into a top business school, or for those that did and found it really didn't help. You have a pile of unfinished self-improvement books and don't want this to be another. If you can answer yes to one or more, or possibly all of the above statements then this book is for you. Buy it now!

Your Business, Your Book

Ginny Carter
Your Business Your Book Book PDF

Author : Ginny Carter
Publisher : Practical Inspiration Publishing
Page : 187 pages
File Size : 41,7 Mb
Release : 2019-11-07
Category : Business & Economics
ISBN : 9781788601290

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Your Business, Your Book by Ginny Carter Pdf

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.

Why Should I Choose You (in Seven Words Or Less)?

Ian Chamandy,Ken Aber
Why Should I Choose You in Seven Words Or Less Book PDF

Author : Ian Chamandy,Ken Aber
Publisher : HarperCollins
Page : 272 pages
File Size : 48,5 Mb
Release : 2015-04-07
Category : Business & Economics
ISBN : 9781443436410

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Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy,Ken Aber Pdf

How to answer the single most important question in business and life Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds. Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less. Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals. Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will: give you confidence you never had before to lead into a bold new future make your employees more innovative and creative reveal revenue streams you never knew existed give your employees a newfound sense of purpose that motivates them to contribute at a higher level and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy