Author : Tomas Marttila
Publisher : Routledge
Page : 257 pages
File Size : 40,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415634038
The Culture of Enterprise in Neoliberalism by Tomas Marttila Pdf
This book provides an empirical study of the increasing importance of the concept of the entrepreneur in the context of the neoliberal cultural paradigm. Using the theoretical framework of the post-structural discourse theory and methods of qualitative discourse analysis, the book describes the changes in political discourse that resulted in the increasing dominance of the figure of the entrepreneur after the late 1980s.