The Decoded Company

Author : Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush
Publisher : Penguin
Page : 336 pages
File Size : 51,5 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9780698152151

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The Decoded Company by Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush Pdf

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Author : Anonim
Publisher : Unknown
Page : 4 pages
File Size : 43,9 Mb
Release : 2017
Category : Electronic
ISBN : OCLC:1078358756

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The Decoded Company by Anonim Pdf

Author : Jay-Z
Publisher : Random House Group
Page : 337 pages
File Size : 44,6 Mb
Release : 2010-12-07
Category : Biography & Autobiography
ISBN : 9780679605218

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Decoded (Enhanced Edition) by Jay-Z Pdf

This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Author : Russell Craig,Joel Amernic
Publisher : University of Toronto Press
Page : 259 pages
File Size : 45,8 Mb
Release : 2021
Category : Business & Economics
ISBN : 9781487505950

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Decoding CEO-Speak by Russell Craig,Joel Amernic Pdf

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

Author : Bretton Putter
Publisher : Unknown
Page : 261 pages
File Size : 41,5 Mb
Release : 2018
Category : Electronic
ISBN : 1527223744

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Culture Decks Decoded by Bretton Putter Pdf

Author : Phil Barden
Publisher : John Wiley & Sons
Page : 291 pages
File Size : 44,8 Mb
Release : 2013-03-04
Category : Business & Economics
ISBN : 9781118345603

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Decoded by Phil Barden Pdf

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Author : Mai Jia
Publisher : Penguin UK
Page : 320 pages
File Size : 55,6 Mb
Release : 2014-03-12
Category : Fiction
ISBN : 9780241961995

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Decoded by Mai Jia Pdf

Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Author : Mary Basick,Tina Schindler
Publisher : Aspen Publishing
Page : 641 pages
File Size : 48,8 Mb
Release : 2021-04-12
Category : Study Aids
ISBN : 9781543830910

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The MBE Decoded by Mary Basick,Tina Schindler Pdf

MBE Decoded is a fresh approach to MBE study which makes the vast amount of MBE tested rules manageable and understandable. The authors fully analyzed all NCBE released MBE questions to determine rule coverage and identify common testing patterns so you don’t have to. This book can be used during law school for early bar preparation or during intensive bar preparation by first-time takers and repeat bar takers who struggled on the MBE the first time. This book is a great resource for students to get essential MBE practice before they fully “know” the law, allowing students to get additional essential practice recognizing the fact patterns and testing styles that are key to passing. Pedagogically, this book encourages students to engage with the material, develop deep rule understanding, gain MBE pattern recognition, and aids in critical memorization efforts. Professors and student will benefit from: MBE black letter law subject matter outlines that are clear and concise with key terms bolded. Identification of the most frequently tested MBE rules. Summary charts to help you understand confusing topics and how they interrelate. MBE tips to improve accuracy and understanding of how the rules apply to fact patterns. Decoy tips to help you avoid picking the wrong answer when more than one good option is available. Examples, pulled from NCBE MBE released questions, which illustrate how the rules are MBE tested. Bullet point memorization cheat sheets. Guided MBE question deconstructions illustrating best MBE solving practices. A guide on how to effectively solve MBE questions with troubleshooting tips to help improve your accuracy. Guidance on effectively taking an MBE exam online.

Author : Sebastian Moeritz,Klaus Diepold
Publisher : Taylor & Francis
Page : 328 pages
File Size : 49,6 Mb
Release : 2012-09-10
Category : Language Arts & Disciplines
ISBN : 9781136036972

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Understanding MPEG 4 by Sebastian Moeritz,Klaus Diepold Pdf

The Practical Guide to MPEG 4 offers an up to date introduction to this important interactive and multimedia compression standard (including MPEG-4 Part 10), with real examples and information as to how and where this new technology should be used. All aspects of MPEG-4 that are relevant in today's technical landscape are described in this book, including video and audio creation, production, distribution, reception and consumption environment. This book explains everything you really need to know in jargon-free language: interactive systems, content management, deployment, licensing and business models.

Author : United States. Congress. Senate. Committee on Public Lands and Surveys
Publisher : Unknown
Page : 1136 pages
File Size : 48,8 Mb
Release : 1924
Category : Petroleum
ISBN : MINN:31951D036325053

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Leases Upon Naval Oil Reserves: Hearings ... Sixty-eighth Congress, first session, pursuant to S. Res. 147. Feb. 12-15; Feb. 25-29 and March 1; March 4-8, 11; March 12-13, 18-20; March 21-22, 24-25, 27-28, April 1-2; April 7, 9, 11, 15, 17-19, 23-24; April 29-30, May 1, 8-9 and 14, 1924 by United States. Congress. Senate. Committee on Public Lands and Surveys Pdf

Author : Rahaf Harfoush
Publisher : Diversion Books
Page : 128 pages
File Size : 54,7 Mb
Release : 2019-02-19
Category : Business & Economics
ISBN : 9781635765779

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Hustle and Float by Rahaf Harfoush Pdf

OUR CULTURE HAS BECOME OBSESSED WITH HUSTLING. As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more. There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance. Productivity and Creativity are not compatible; we are stuck between them, and like the opposite poles of a magnet, they are tearing us apart. When we’re told to sleep more, meditate, and slow down, we nod our heads in agreement, yet seem incapable of applying this advice in our own lives. Why do we act against our creative best interests? WE HAVE FORGOTTEN HOW TO FLOAT. The answer lies in our history, culture, and biology. Instead of focusing on how we work, we must understand why we work—why we believe that what we do determines who we are. Hustle and Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.

Author : Richard Dolphin,David Reed
Publisher : Routledge
Page : 238 pages
File Size : 44,5 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9781136401572

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Fundamentals of Corporate Communications by Richard Dolphin,David Reed Pdf

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Author : Randy Deutsch
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 40,5 Mb
Release : 2015-10-12
Category : Architecture
ISBN : 9781118898703

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Data-Driven Design and Construction by Randy Deutsch Pdf

“In this comprehensive book, Professor Randy Deutsch has unlocked and laid bare the twenty-first century codice nascosto of architecture. It is data. Big data. Data as driver. . .This book offers us the chance to become informed and knowledgeable pursuers of data and the opportunities it offers to making architecture a wonderful, useful, and smart art form.” —From the Foreword by James Timberlake, FAIA Written for architects, engineers, contractors, owners, and educators, and based on today’s technology and practices, Data-Driven Design and Construction: 25 Strategies for Capturing, Applying and Analyzing Building Data addresses how innovative individuals and firms are using data to remain competitive while advancing their practices. seeks to address and rectify a gap in our learning, by explaining to architects, engineers, contractors and owners—and students of these fields—how to acquire and use data to make more informed decisions. documents how data-driven design is the new frontier of the convergence between BIM and architectural computational analyses and associated tools. is a book of adaptable strategies you and your organization can apply today to make the most of the data you have at your fingertips. Data-Driven Design and Construction was written to help design practitioners and their project teams make better use of BIM, and leverage data throughout the building lifecycle.

Author : Ingo Althöfer,Ning Cai,Gunter Dueck,Levon H. Khachatrian,Marcus Pinsker,G. Sarkozy,Ingo Wegener,Zhen Zhang
Publisher : Springer Science & Business Media
Page : 659 pages
File Size : 50,6 Mb
Release : 2013-04-17
Category : Technology & Engineering
ISBN : 9781475760484

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Numbers, Information and Complexity by Ingo Althöfer,Ning Cai,Gunter Dueck,Levon H. Khachatrian,Marcus Pinsker,G. Sarkozy,Ingo Wegener,Zhen Zhang Pdf

Numbers, Information and Complexity is a collection of about 50 articles in honour of Rudolf Ahlswede. His main areas of research are represented in the three sections, `Numbers and Combinations', `Information Theory (Channels and Networks, Combinatorial and Algebraic Coding, Cryptology, with the related fields Data Compression, Entropy Theory, Symbolic Dynamics, Probability and Statistics)', and `Complexity'. Special attention was paid to the interplay between the fields. Surveys on topics of current interest are included as well as new research results. The book features surveys on Combinatorics about topics such as intersection theorems, which are not yet covered in textbooks, several contributions by leading experts in data compression, and relations to Natural Sciences are discussed.

Author : ASHA KAUL
Publisher : PHI Learning Pvt. Ltd.
Page : 269 pages
File Size : 53,8 Mb
Release : 2009-01-01
Category : Business & Economics
ISBN : 9788120338487

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BUSINESS COMMUNICATION by ASHA KAUL Pdf

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. What’s New to This Edition : • Extensive use of examples, anecdotes, and brief case studies to exemplify the points/issues. • Checklist and Summary which are ready reckoners for a student hard pressed for time yet desirous of learning and change. • Learning Objectives for each chapter and section, which bring focus to the text. • Activities in which the student can participate and test communication competence. • Comprehensive section on exercises at the end of each chapter, which are application oriented and test the student’s grasp of the subject. The book is recommended by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php