Decoded

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Decoded

Phil Barden
Decoded Book PDF

Author : Phil Barden
Publisher : John Wiley & Sons
Page : 291 pages
File Size : 50,9 Mb
Release : 2013-03-04
Category : Business & Economics
ISBN : 9781118345603

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Decoded by Phil Barden Pdf

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded (Enhanced Edition)

Jay-Z
Decoded Enhanced Edition Book PDF

Author : Jay-Z
Publisher : Random House Group
Page : 337 pages
File Size : 46,7 Mb
Release : 2010-12-07
Category : Biography & Autobiography
ISBN : 9780679605218

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Decoded (Enhanced Edition) by Jay-Z Pdf

This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Decoded

Mai Jia
Decoded Book PDF

Author : Mai Jia
Publisher : Penguin UK
Page : 320 pages
File Size : 47,9 Mb
Release : 2014-03-12
Category : Fiction
ISBN : 9780241961995

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Decoded by Mai Jia Pdf

Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

The Decoded Company

Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush
The Decoded Company Book PDF

Author : Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush
Publisher : Penguin
Page : 336 pages
File Size : 55,7 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9780698152151

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The Decoded Company by Leerom Segal,Aaron Goldstein,Jay Goldman,Rahaf Harfoush Pdf

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

The Book of Revelation Decoded

Rabbi K. A. Schneider
The Book of Revelation Decoded Book PDF

Author : Rabbi K. A. Schneider
Publisher : Charisma Media
Page : 260 pages
File Size : 53,6 Mb
Release : 2017
Category : Bible
ISBN : 9781629991092

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The Book of Revelation Decoded by Rabbi K. A. Schneider Pdf

Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

A Life Decoded

J. Craig Venter
A Life Decoded Book PDF

Author : J. Craig Venter
Publisher : Penguin
Page : 400 pages
File Size : 53,7 Mb
Release : 2007-10-18
Category : Biography & Autobiography
ISBN : 9781101202562

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A Life Decoded by J. Craig Venter Pdf

The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.

Amazon Decoded

David Gaughran
Amazon Decoded Book PDF

Author : David Gaughran
Publisher : David Gaughran
Page : 231 pages
File Size : 55,9 Mb
Release : 2020-08-04
Category : Reference
ISBN : 9789187109348

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Amazon Decoded by David Gaughran Pdf

Want to sell more books on the world's biggest retailer? Fancy Amazon doing the selling for you instead? Amazon Decoded: A Marketing Guide to the Kindle Store will show you how. * Learn about Visibility Marketing and how understanding Amazon’s philosophy can boost your sales. * Discover the algorithms that really go into Sales Rank and dispel some remarkably common myths. * Decode the ways Amazon recommends millions of books to readers every single day. * Understand the critical differences between the Best Seller list and the Popularity list. * Implement proven marketing plans, optimized for maximum Amazon visibility. Whether you are exclusive to Amazon and chasing those page reads, or a wide author trying to survive the onslaught of Kindle Unlimited titles, Amazon Decoded will share the secrets of the Kindle Store and how you can sell more books.

Software Design Decoded

Marian Petre,Andre Van Der Hoek
Software Design Decoded Book PDF

Author : Marian Petre,Andre Van Der Hoek
Publisher : MIT Press
Page : 185 pages
File Size : 45,6 Mb
Release : 2016-10-06
Category : Computers
ISBN : 9780262035187

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Software Design Decoded by Marian Petre,Andre Van Der Hoek Pdf

An engaging, illustrated collection of insights revealing the practices and principles that expert software designers use to create great software. What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, “Experts generate alternatives” is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as “Experts reflect,” “Experts are not afraid,” and “Experts break the rules,” the insights range from “Experts prefer simple solutions” to “Experts see error as opportunity.” Readers learn that “Experts involve the user”; “Experts take inspiration from wherever they can”; “Experts design throughout the creation of software”; and “Experts draw the problem as much as they draw the solution.” One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran—in software design or any design profession. A companion web site provides an annotated bibliography that compiles key underpinning literature, the opportunity to suggest additional insights, and more.

The Reality of Being, Decoded

Mitzi DeWhitt
The Reality of Being Decoded Book PDF

Author : Mitzi DeWhitt
Publisher : Xlibris Corporation
Page : 130 pages
File Size : 45,6 Mb
Release : 2013-09
Category : Body, Mind & Spirit
ISBN : 9781483694818

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The Reality of Being, Decoded by Mitzi DeWhitt Pdf

"To be one, whole in the face of life, is all that matters. So long as I remain conscious of this, I feel a life within me and a peace that nothing else can give." The words are Madame de Salzmann's, from the final page of her book The Reality of Being. I read them and feel good. For a moment I experience "the peace that passeth understanding." At that same moment I realize my incapacity and my non-comprehension and I feel bad. Stabbed in the heart by "the sword of gnosis" I want to run away, fall back into complacency. I see how I am, divided. Do I care? So long as I remain trapped in passivity, nothing new can appear: no Newness, no New Man, no New World. Do I really wish to explore the Unknown? Or am I only an armchair adventurer, a dreamer vicariously gaining the experience from another's travels? How can I know myself? My journey to inaccessible places begins with seeing that I am two: I wish, I do not wish. The act of seeing itself is the appearance of I." Not the ordinary "I" that is deeply afraid and wishes only for security, but the real "I," pure, uncontaminated by fear, grounded in love. "Without it I will never know what is true, never enter a world entirely new." Her words convey deep meaning, far deeper than we ordinarily realize. To discover the New World requires knowing how to measure. Without the science of measures I cannot go far. "It is my measure, the measure both of my capacity and of the quality of my moment of work." Knowing the code of measures, I can decipher the reality of who I am. This book provides the keys to the code.

Ancient Alien Theory Decoded

Robert Sickler
Ancient Alien Theory Decoded Book PDF

Author : Robert Sickler
Publisher : Xlibris Corporation
Page : 132 pages
File Size : 40,7 Mb
Release : 2015-10-22
Category : Reference
ISBN : 9781503595866

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Ancient Alien Theory Decoded by Robert Sickler Pdf

For those who undertake a serious investigation of unidentified flying objects (UFO), there can be no questioning their reality. Still, our government would have people believe UFOs are natural earthly phenomenon. Ancient alien theorist, however, claim unidentified flying objects are highly advanced alien mechanical devices. Furthermore, the theorist would have us believe aliens are associated with the genesis of mankind, and during our formative years, they guided us with both technology and the teaching of civil/moral standards. On the one hand, we have our government saying it is nothing, and on the other hand, we have ancient alien theorists saying ancient aliens were the gods we used to worship. We cannot help but wonder why the government denies alien existence and, at the same time, ancient alien theorists preach a coming alien salvation. It is only when the ancient alien theory is decoded that elements of truth are revealed.

GMOs Decoded

Sheldon Krimsky
GMOs Decoded Book PDF

Author : Sheldon Krimsky
Publisher : MIT Press
Page : 215 pages
File Size : 50,9 Mb
Release : 2019-03-12
Category : Social Science
ISBN : 9780262350754

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GMOs Decoded by Sheldon Krimsky Pdf

The debate over genetically modified organisms: health and safety concerns, environmental impact, and scientific opinions. Since they were introduced to the market in the late 1990s, GMOs (genetically modified organisms, including genetically modified crops), have been subject to a barrage of criticism. Agriculture has welcomed this new technology, but public opposition has been loud and scientific opinion mixed. In GMOs Decoded, Sheldon Krimsky examines the controversies over GMOs—health and safety concerns, environmental issues, the implications for world hunger, and the scientific consensus (or lack of one). He explores the viewpoints of a range of GMO skeptics, from public advocacy groups and nongovernmental organizations to scientists with differing views on risk and environmental impact. Krimsky explains the differences between traditional plant breeding and “molecular breeding” through genetic engineering (GE); describes early GMO products, including the infamous Flavr Savr tomato; and discusses herbicide-, disease-, and insect-resistant GE plants. He considers the different American and European approaches to risk assessment, dueling scientific interpretations of plant genetics, and the controversy over labeling GMO products. He analyzes a key 2016 report from the National Academies of Sciences on GMO health effects and considers the controversy over biofortified rice (Golden Rice)—which some saw as a humanitarian project and others as an exercise in public relations. Do GMO crops hold promise or peril? By offering an accessible review of the risks and benefits of GMO crops, and a guide to the controversies over them, Krimsky helps readers judge for themselves.

Skincare Decoded

Victoria Fu,Gloria Lu
Skincare Decoded Book PDF

Author : Victoria Fu,Gloria Lu
Publisher : Simon and Schuster
Page : 240 pages
File Size : 49,5 Mb
Release : 2021-03-23
Category : Health & Fitness
ISBN : 9781681885643

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Skincare Decoded by Victoria Fu,Gloria Lu Pdf

Do you really need a ten-step skincare regimen? Is that $100 eye cream worth it? And what the heck are “actives” anyway? In this book two professional chemists and beauty industry insiders tell all. Depending on who you listen to, the secret to beautiful skin is microbiomes. Or Korean rice water. Or maybe a dermaplaning tool. It feels like you need a degree in chemistry to even understand what these products are, and if they live up to the hype. Luckily, Victoria Fu and Gloria Lu, professional skincare chemists have done that work so you don’t have to. The science may seem complicated, but this book will show you how simple it can be, giving you what you need to make informed decisions about your skin (and your wallet). Skincare Actives? Technically, cat sneezes could count. SPF? Yep, super important. Caffeine serums? The science is still out. CBD additives? Not enough studies yet, so the jury’s still out. The authors are the creators behind the popular Chemist Confessions Instagram, and this book brings the sass, humor, and solid information they’re known for. Additional chapters address the best ingredients for every skin type, and reveal the only four products you really need.

Coding and Decoding: Seismic Data

Luc T. Ikelle
Coding and Decoding Seismic Data Book PDF

Author : Luc T. Ikelle
Publisher : Elsevier
Page : 618 pages
File Size : 48,8 Mb
Release : 2010-03-29
Category : Science
ISBN : 0080914454

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Coding and Decoding: Seismic Data by Luc T. Ikelle Pdf

Currently, the acquisition of seismic surveys is performed as a sequential operation in which shots are computed separately, one after the other. This approach is similar to that of multiple-access technology, which is widely used in cellular communications to allow several subscribers to share the same telephone line. The cost of performing various shots simultaneously is almost identical to that of one shot; thus, the savings in time and money expected from using the multishooting approach for computing seismic surveys compared to the current approach are enormous. By using this approach, the long-standing problem of simulating a three-dimensional seismic survey can be reduced to a matter of weeks and not years, as is currently the case. Investigates how to collect, stimulate, and process multishooting data Addresses the improvements in seismic characterization and resolution one can expect from multishooting data Aims to educate the oil and gas exploration and production business of the benefits of multishooting data, and to influence their day-to-day surveying techniques

Prehistory Decoded

Martin Sweatman
Prehistory Decoded Book PDF

Author : Martin Sweatman
Publisher : Troubador Publishing Ltd
Page : 320 pages
File Size : 51,7 Mb
Release : 2019-06-07
Category : Science
ISBN : 9781838599669

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Prehistory Decoded by Martin Sweatman Pdf

The story of a major scientific discovery, solving one of the greatest puzzles on Earth. Connects geoscience and astronomy with ancient archaeology to uncover an astronmical code used for over 40,000 years. Explains the meaning of some of the greatest ancient artworks.

Inferno Decoded

Michael Haag
Inferno Decoded Book PDF

Author : Michael Haag
Publisher : Simon and Schuster
Page : 224 pages
File Size : 49,6 Mb
Release : 2013-06-19
Category : Reference
ISBN : 9781476751863

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Inferno Decoded by Michael Haag Pdf

An all-inclusive guide to key concepts and details about Dan Brown’s novel Inferno—featuring black-and-white illustrations. Go deep into the provocative and always compelling world of Dan Brown’s novel, Inferno. Delivering crucial background on the characters, codes, symbols, secrets, and setting of the novel, Inferno Decoded also offers a wealth of fascinating details about the historical and cultural background and the questions it raises. As in Michael Haag’s previous bestseller, The Rough Guide to The Da Vinci Code, the author illuminates the life and work of Dante Alighieri and the world of medieval Florence. Also included: an overview of Dante and his work, along with the other themes of Brown’s thriller; a guide to its sources and Tuscan locations; and a look back at the earlier career of Brown’s hero, Harvard Professor of Symbology, Robert Langdon.