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Author : Joseph T. Klapper
Publisher : Unknown
Page : 302 pages
File Size : 45,8 Mb
Release : 1960
Category : Electronic
ISBN : OCLC:477836778
Author : Joseph T. Klapper
Publisher : Unknown
Page : 332 pages
File Size : 52,8 Mb
Release : 1960
Category : Language Arts & Disciplines
ISBN : UOM:39015000616188
Author : Raymond W. Preiss
Publisher : Psychology Press
Page : 538 pages
File Size : 43,7 Mb
Release : 2007
Category : Mass media
ISBN : 9780805849981
Publisher description
Author : David K. Perry
Publisher : Routledge
Page : 332 pages
File Size : 42,6 Mb
Release : 2001-11-01
Category : Language Arts & Disciplines
ISBN : 9781135645007
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author : Wilbur Schramm,Donald F. Roberts
Publisher : Urbana : University of Illinois Press
Page : 1012 pages
File Size : 53,9 Mb
Release : 1971
Category : Social Science
ISBN : 0252001974
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author : Joseph T. Klapper
Publisher : Ardent Media
Page : 24 pages
File Size : 43,7 Mb
Release : 1957
Category : Electronic
ISBN : 8210379456XXX
Author : Sidney Kraus,Dennis Davis
Publisher : University Park : Pennsylvania State University Press
Page : 324 pages
File Size : 49,9 Mb
Release : 1976
Category : Language Arts & Disciplines
ISBN : UOM:39076005526756
The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." The Effects of Mass Communication on Political Behavior will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology.
Author : Elizabeth M. Perse,Jennifer Lambe
Publisher : Routledge
Page : 341 pages
File Size : 48,8 Mb
Release : 2016-08-05
Category : Language Arts & Disciplines
ISBN : 9781136992360
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author : Joseph T. Klapper
Publisher : Unknown
Page : 394 pages
File Size : 44,5 Mb
Release : 1949
Category : Communication
ISBN : UOM:39015003557314
Author : Wilbur Lang Schramm
Publisher : Unknown
Page : 997 pages
File Size : 51,8 Mb
Release : 1977
Category : Electronic
ISBN : OCLC:1071762706
Author : Leo W. Jeffres,Richard M. Perloff
Publisher : Unknown
Page : 534 pages
File Size : 43,9 Mb
Release : 1997
Category : Social Science
ISBN : UVA:X004140929
This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
Author : Wilbur Lang Schramm
Publisher : Unknown
Page : 586 pages
File Size : 55,5 Mb
Release : 1954
Category : Communication
ISBN : OCLC:220780647
Author : Timothy Glander
Publisher : Routledge
Page : 456 pages
File Size : 45,6 Mb
Release : 1999-12-01
Category : Education
ISBN : 9781135683214
In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, Timothy Glander uses archival materials that have not been widely studied to document, contextualize, and interpret the dominant expressions of this field during the time in which it became rooted in American academic life, and tries to give articulation to the larger historical forces that gave the field its fundamental purposes. By mid-century, mass communications researchers had become recognized as experts in describing the effects of the mass media on learning and other social behavior. However, the conditions that promoted and sustained their authority as experts have not been adequately explored. This study analyzes the ideological and historical forces giving rise to, and shaping, their research. Until this study, the history of communications research has been written almost entirely from within the field of communications studies and, as a result, has tended to refrain from asking troubling foundational questions about the origins of the field or to entertain how its emergence shaped educational discourse during the post-World War II period. By examining the intersection between the individual biographies of key leaders in the communications field (Wilbur Schramm, Paul Lazarsfeld, Bernard Berelson, Hadley Cantril, Stuart Dodd, and others) and the larger historical context in which they lived and worked, this book aims to tell part of the story of how the field of communications became divorced from the field of education. The book also examines the work of significant voices on the rise of mass communications study (including C. Wright Mills, William W. Biddle, Paul Goodman, and others) who theorized about the emergence of a mass society. It concludes with a discussion of the contemporary relevance of the theory of a mass society to educational thought and practice.
Author : Melvin L. DeFleur,Margaret H. DeFleur
Publisher : Routledge
Page : 609 pages
File Size : 47,5 Mb
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 9781317346579
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Shearon Lowery,Melvin Lawrence DeFleur
Publisher : Pearson
Page : 440 pages
File Size : 41,9 Mb
Release : 1995
Category : History
ISBN : IND:30000060974528
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.