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The Number One Bestseller A DEEP DIVE INTO WOMEN'S HEALTH ** Is heart disease a 'male' disease? ** Are certain vitamin and mineral requirements particularly important at certain points of women's lives? ** Can I stay active during pregnancy? ** Why are women more likely to experience stress-related conditions? ** How does sleep affect my overall health? ** What can I eat to ease my menopausal transition? The male body has always been the default body in clinical medicine, making the assumption that women are just smaller versions of men. This could not be more wrong. This bold, comprehensive guide to understanding women's health shakes up the narrative for women of all ages. The Female Factor provides methods to protect and maximise your health in positive, affirming steps. Spanning nutrition, movement, mood, sleep and 50 balanced and delicious recipes, this is a blueprint to understanding and aligning your wellbeing, your hormones and your body, both in the short-term and long-term, filled with practical and insightful information to harness throughout the course of your life.
The male body has always been the default body in clinical medicine, making the wrong assumption that women are just smaller versions of men. The Food Medic: The Female Factor will change the narrative for female health and provide methods to protect and maximise your health in positive, affirming steps, covering what we eat, how we move, how we sleep and the effects of stress. You'll find answers to questions such as the below, to ensure you are as clued in as possible when it comes to your health and your body: - do women have specific nutrient needs? - can food ease PMS symptoms? - can I exercise on my period? - do women respond to stress differently? - what hormones affect our sleep? - is heart disease really more common in men? With jaw-dropping facts and statistics, practices to incorporate into your daily life, heaps of advice and 50 recipes to sustain and fuel your body, The Food Medic: The Female Factor is the go-to guide for all-round women's health.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Comparison tracing the influence of cultural factors on the position and social status of Western European women - examines the impact of traditional culture on family life, homemaker tasks, sexuality, occupational status of the woman worker, etc., and discusses the role of historical heritage. References and statistical tables.
Why did the West become so rich? Why is inequality rising? How ‘free’ should markets be? And what does sex have to do with it? In this passionate and skilfully argued book, leading feminist Victoria Bateman shows how we can only understand the burning economic issues of our time if we put sex and gender – ‘the sex factor’ – at the heart of the picture. Spanning the globe and drawing on thousands of years of history, Bateman tells a bold story about how the status and freedom of women are central to our prosperity. Genuine female empowerment requires us not only to recognize the liberating potential of markets and smart government policies but also to challenge the double-standard of many modern feminists when they celebrate the brain while denigrating the body. This iconoclastic book is a devastating exposé of what we have lost from ignoring ‘the sex factor’ and of how reversing this neglect can drive the smart economic policies we need today.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Noted British academic and journalist Alison Wolf offers a surprising and thoughtful study of the professional elite, and examines the causes—and limits—of women’s rise and the consequences of their difficult choices. The gender gap is closing. Today, for the first time in history, tens of millions of women are spending more time at the boardroom table than the kitchen table. These professional women are highly ambitious and highly educated, enjoying the same lifestyle prerogatives as their male counterparts. They are working longer and marrying later—if they marry at all. They are heading Fortune 500 companies and appearing on the covers of Forbes and Businessweek. They represent a special type of working woman—the kind who doesn’t just punch a clock for a paycheck, but derives self-worth and pleasure from wielding professional power. At the same time that the gender gap is narrowing, the gulf is widening among women themselves. While blockbuster books such as Lean In focus only on women in high pressure jobs, in reality there are four women in traditionally female roles for every Sheryl Sandberg. In this revealing and deeply intelligent book, Alison Wolf examines why more educated women work longer hours, why having children early is a good idea, and how feminism created a less equal world. Her ideas are sure to provoke and surprise, as she challenges much of what the liberal and conservative media consider to be women’s best interests.
Junior Doctor, personal trainer and Instagram hit Dr Hazel Wallace's first book brings you over 70 nutritional recipes to look and feel amazing whilst debunking the diet myths. 'I'm a girl who juggles two jobs, who loves to lift, who adores real food - and can't resist chocolate. As a junior doctor and a personal trainer, I know that we all feel our best when we are free of illness, full of energy and at a healthy weight - and I know it can be done, even if you lead the busiest of lives! I want to debunk the myths that are out there surrounding dieting and instead offer solid, evidence-based advice. I want to bridge the gap between mainstream medicine and nutrition and help you take full control of your fitness and wellbeing, so you will never have to diet again. I want to show you that eating the most natural, unrefined and unprocessed wholefood ingredients can be enjoyable, uncomplicated and easy to incorporate into a busy lifestyle. I want this book to change your life.' Hazel x
In the early 1970''s, feminism promised to remake the world for women and create a new cultural landscape where women have equality with men. But forty years later, this attempted reboot has not occurred. Only a small minority of women have ever self-identified as feminists, and women overall are less happy today. In many ways progress is now stalled. Has feminism failed, or have we been thinking wrongly about gender issues all along? Both are true. Feminism sought too little systemic change and didn''t build a national consensus that it should succeed. While the book The End of Men helped encourage the false illusion that we''ve largely remedied gender inequality in America, in fact, we''ve barely begun. We need to rethink the effort, and on many levels start over. Upside Down draws on insights from biology, psychology, economics and political science. This book itself is paradoxical. It embraces the notion of gender differences, but does not imagine the world necessarily being better if women were in charge. Rather, Upside Down proposes a dozen public policy changes that could make the world a better place, with the side effect of aiding women''s advancement. The book delves into the difficult divide of partisan politics and explains how various public policies affect women, thus empowering individuals to effect change with their energies, their money and their votes. To set the stage for a new direction, the book relies on peer reviewed, scientific studies to describe eleven gender paradoxes - circumstances that based on feminism''s goals shouldn''t have happened, but did. Each of these paradoxes helps explain the causes of women''s continuing inequality in society, illuminates the harms, and suggests solutions. Did you know that as societies are becoming more egalitarian and behavior and opportunity are less constrained by gender, personality differences between men and women are becoming greater and increasing advantages men have in attaining power and wealth? This runs completely counter to the feminist view that such differences are purely cultural. It has huge implications for women''s competitiveness. Did you know that women in the U.S. are less happy today than they were forty years ago? And that by many measures, women''s progress in business and government - which should be steadily improving - has completely stalled in the 21st Century? Even more disturbing is research showing that in many workplace settings, women discriminate against women more than men do. Based on eleven years of meticulous research, Upside Down is filled with other surprising facts to support its conclusions. For example, did you know that mothers-to-be who skip breakfast are more likely to have daughters than those who don''t? Even more curious is the way this mechanism explains why women are less prone to violence than men. And on the topic of violence, many people are aware of the role played by testosterone, but did you know that a single dose often makes women more egocentric, less trusting and less collaborative? The book''s proposals would increase women''s access to opportunity, influence and power. For example, part time careers should be available to all, in every field - family responsibilities are too big a counterweight to a full time career for many. Changing hearts and minds about gender issues will require advertising and public relations campaigns. Adopting the policies of countries where women have greater influence could help women gain influence in government here. The book''s unique formula for gender quotas in state legislatures also could accelerate change. Upside Down charts a course for feminism to regain relevance and create real gender equality. This Deluxe Edition gives readers access to original research papers on a wide range of gender issues. The endnotes contain hundreds of web links to academic journal articles and newspaper stories.
How can women flourish when they’re constantly being caught in a never-ending battle of conflicting interests? Work, success, family, ambition—today’s women have never been given the tools to integrate the disparate aspects of their lives into a harmonious whole. Alka Dhillon’s The OM Factor®: The Woman’s Spiritual Guide to Leadership teaches the tools for achieving balance, success, and sanity amidst today’s chaos. The OM Factor® is your key to both immediate and long-term fixes for the stress and imbalance dominating your life. Dhillon’s holistic approach to well-being incorporates meditation, yoga, and food for reflection. Each of the 7 tools is designed to cultivate the desired trait or outcome needed for spiritual evolution. Easily applicable “plug-and-play” tools are designed to deliver instant results in emotionally challenging situations. OM Factor prescriptions address when you feel overwhelmed, inadequate, anxious, indecisive, resentment, taken advantage of, or disrespected. As you delve further, an infinitely adaptable toolbox will become available to you. Alka Dhillon brings her years of success as a CEO and entrepreneur to help you discover your own roadmap to equilibrium. Allow internal fulfillment to engender your external success.
First published in 1990, this timely book provides the first comprehensive state-of-the-art updates on various aspects of sperm motility. The first section describes in detail the structures, molecules and regulatory mechanisms involved in sperm movement. Also reported are the effects of external milieu and egg factors on the initiation and types of sperm motility. The second section covers how to measure sperm motility in human semen and in capacitating media. The book addresses the prognostic value of motility parameters in cases of infertility. It covers the clinical significance of various drugs and toxins on sperm motility and the clinical management of infertile males with sperm motility defects. This volume is indispensable to biochemists, cell biologists and andrologists interested in cell motility, and to urologists, obstetricians, gynecologists, and endocrinologists involved in the management of infertility. It is of value to those in reproduction, animal science, veterinary science, and vertebrate zoology. The book contains basic and clinically relevant information for graduate students, researchers and clinicians.
Personality Structure and Measurement (Psychology Revivals) by Hans J. Eysenck,Sybil B.G. Eysenck Pdf
Originally published in 1969, this book deals extensively with the description and measurement of personality. Beginning with a statement of the principles of typological research in psychology, set against the background of general taxonomic principles in biology, the study discusses in detail results and generalisations from the Eysencks’ previous work. The second part of the book describes several large-scale studies using personality questionnaires prepared by the authors, as well as the standard ones of Cattell and Guilford. There is a comparative study of the Eysenck, Cattell and Guilford inventories, which analyses the degree to which similar factors can be found in these three instruments and discusses areas of agreement and disagreement between the three authors. The third part deals with personality studies in children, and includes a chapter on personality structure in subnormal subjects. These studies are concerned with discovering the extent to which personality structure changes with increasing age, and to what extent it is possible to measure personality in younger children. They also examine sex differences in personality structure, and show quite marked differences between the sexes on a number of primary personality traits. The results of the Eysencks’ work in this field directed new light on the structure of personality and cast doubt on many widely accepted findings of the time.
Just as The View brought the female perspective to television, The Female Factor brings the female voice to the college classroom. This book allows women to have scholarly discourse about issues that are critical to them. From rural case studies about single welfare mothers, to globalization and transnational feminist networks, women are determined to be heard. This book provides both the incentive and the direction for challenging, insightful, and inspiring discussions that will motivate women to become actively involved in creating a more peaceful world. It is more than a textbook; it is a collection of riveting articles designed to encourage women to not just speak up, but to finally speak out. Dr. Ingrad Smith is Associate Dean of the College of Education and Human Development and Associate Professor of Educational Leadership at Jackson State University. She has served as an Assistant Professor at Mississippi State University, and the Director of Partners in Progress at Florida International University in Miami, Florida. She has been an assistant superintendent, a principal, and assistant principal. Dr. Smith co-authored The Teaching Game: A Psychological Approach to Understanding Student Behavior and Poor School Performance and its accompanying study guide. Dr. Smith is a national speaker and facilitator. She may be contacted at: [email protected].
