The Foundations Of Marketing Practice

Author : Ronald A. Fullerton
Publisher : Routledge
Page : 247 pages
File Size : 45,7 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317536123

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The Foundations of Marketing Practice by Ronald A. Fullerton Pdf

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

Author : Ronald A. Fullerton
Publisher : Routledge
Page : 202 pages
File Size : 53,8 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317536130

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The Foundations of Marketing Practice by Ronald A. Fullerton Pdf

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

Author : David Jobber,John Fahy
Publisher : Unknown
Page : 128 pages
File Size : 51,5 Mb
Release : 2006-02-01
Category : Electronic
ISBN : 0077122283

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Foundations of Marketing with Redemption Card by David Jobber,John Fahy Pdf

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Author : M. Dale Beckman,John Mark Rigby
Publisher : Unknown
Page : 630 pages
File Size : 52,6 Mb
Release : 2000-01-01
Category : Marketing
ISBN : 0039227359

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Foundations of Marketing by M. Dale Beckman,John Mark Rigby Pdf

Author : D.G. Brian Jones,Mark Tadajewski
Publisher : Routledge
Page : 232 pages
File Size : 44,7 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317295952

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Foundations of Marketing Thought by D.G. Brian Jones,Mark Tadajewski Pdf

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.

Author : John Fahy,David Jobber
Publisher : McGraw Hill
Page : 454 pages
File Size : 54,5 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9781526847355

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EBOOK: Foundations of Marketing, 6e by John Fahy,David Jobber Pdf

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Author : Allan J Kimmel
Publisher : Routledge
Page : 406 pages
File Size : 40,9 Mb
Release : 2018-01-12
Category : Business & Economics
ISBN : 9781315436074

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Psychological Foundations of Marketing by Allan J Kimmel Pdf

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
Page : 350 pages
File Size : 43,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0765609290

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Foundations of Marketing Theory by Shelby D. Hunt Pdf

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author : Fran Hyde,Sarah-Louise Mitchell
Publisher : Routledge
Page : 191 pages
File Size : 49,6 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000514193

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Charity Marketing by Fran Hyde,Sarah-Louise Mitchell Pdf

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
Page : 352 pages
File Size : 41,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0765609304

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Foundations of Marketing Theory by Shelby D. Hunt Pdf

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author : Michael Baker
Publisher : Macmillan Education AU
Page : 564 pages
File Size : 49,8 Mb
Release : 1998
Category : Business & Economics
ISBN : 0732952115

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Marketing by Michael Baker Pdf

"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.

Author : Allan J. Kimmel
Publisher : Routledge
Page : 306 pages
File Size : 49,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415620000

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Psychological Foundations of Marketing by Allan J. Kimmel Pdf

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Author : Robert C. Lewis,Richard Everett Chambers,Harsha E. Chacko
Publisher : Van Nostrand Reinhold Company
Page : 844 pages
File Size : 52,8 Mb
Release : 1995
Category : Hospitality industry
ISBN : 0442018886

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Marketing Leadership in Hospitality by Robert C. Lewis,Richard Everett Chambers,Harsha E. Chacko Pdf

Author : John Wilmshurst
Publisher : Heinemann Educational Books
Page : 239 pages
File Size : 40,7 Mb
Release : 1984-01-01
Category : Marketing
ISBN : 0434923311

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The Fundamentals and Practice of Marketing by John Wilmshurst Pdf

Author : John Fahy,David Jobber
Publisher : McGraw-Hill Europe
Page : 0 pages
File Size : 52,8 Mb
Release : 2012
Category : Marketing
ISBN : 0077137019

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Foundations of Marketing by John Fahy,David Jobber Pdf

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.