The Pr Knowledge Book

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The PR Knowledge Book

Sangeeta Waldron

Author : Sangeeta Waldron
Publisher : Business Expert Press
Page : 180 pages
File Size : 47,5 Mb
Release : 2019-07-31
Category : Business & Economics
ISBN : 9781949991659

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The PR Knowledge Book by Sangeeta Waldron Pdf

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

The PR Paradox

Matias Rodsevich

Author : Matias Rodsevich
Publisher : Matias Rodsevich
Page : 231 pages
File Size : 41,5 Mb
Release : 2020-10-07
Category : Business & Economics
ISBN : 9789090337104

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The PR Paradox by Matias Rodsevich Pdf

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

The Little Book of Big PR

Jennefer Witter

Author : Jennefer Witter
Publisher : AMACOM
Page : 128 pages
File Size : 41,8 Mb
Release : 2014-10-03
Category : Business & Economics
ISBN : 9780814434376

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The Little Book of Big PR by Jennefer Witter Pdf

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

The Global PR Revolution

Maxim Behar

Author : Maxim Behar
Publisher : Simon and Schuster
Page : 392 pages
File Size : 47,5 Mb
Release : 2019-10-01
Category : Business & Economics
ISBN : 9781621537175

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The Global PR Revolution by Maxim Behar Pdf

“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

It's Not Just PR

W. Timothy Coombs,Sherry J. Holladay

Author : W. Timothy Coombs,Sherry J. Holladay
Publisher : John Wiley & Sons
Page : 154 pages
File Size : 50,8 Mb
Release : 2013-07-08
Category : Business & Economics
ISBN : 9781118554043

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It's Not Just PR by W. Timothy Coombs,Sherry J. Holladay Pdf

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Public Relations

Edward L. Bernays

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 51,7 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826

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Public Relations by Edward L. Bernays Pdf

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The PR Agency Handbook

Regina M. Luttrell,Luke W. Capizzo

Author : Regina M. Luttrell,Luke W. Capizzo
Publisher : SAGE Publications
Page : 386 pages
File Size : 41,6 Mb
Release : 2018-03-26
Category : Language Arts & Disciplines
ISBN : 9781506329062

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The PR Agency Handbook by Regina M. Luttrell,Luke W. Capizzo Pdf

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.

Discovering Public Relations

Karen Freberg

Author : Karen Freberg
Publisher : SAGE Publications
Page : 513 pages
File Size : 44,6 Mb
Release : 2020-08-04
Category : Language Arts & Disciplines
ISBN : 9781544355399

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Discovering Public Relations by Karen Freberg Pdf

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Women in PR History

Anastasios Theofilou

Author : Anastasios Theofilou
Publisher : Routledge
Page : 196 pages
File Size : 43,9 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000335972

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Women in PR History by Anastasios Theofilou Pdf

The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency. This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

Strategic Public Relations Leadership

Anne Gregory,Paul Willis

Author : Anne Gregory,Paul Willis
Publisher : Taylor & Francis
Page : 186 pages
File Size : 42,7 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781000603415

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Strategic Public Relations Leadership by Anne Gregory,Paul Willis Pdf

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Pr!

Stuart Ewen

Author : Stuart Ewen
Publisher : Basic Books
Page : 496 pages
File Size : 49,8 Mb
Release : 1998-10-23
Category : Social Science
ISBN : 0465061796

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Pr! by Stuart Ewen Pdf

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

Inbound PR

Iliyana Stareva

Author : Iliyana Stareva
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 41,7 Mb
Release : 2018-04-16
Category : Business & Economics
ISBN : 9781119462279

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Inbound PR by Iliyana Stareva Pdf

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Who Owns Knowledge?

Bernd Weiler

Author : Bernd Weiler
Publisher : Routledge
Page : 335 pages
File Size : 40,8 Mb
Release : 2017-09-08
Category : Law
ISBN : 9781351321587

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Who Owns Knowledge? by Bernd Weiler Pdf

Who Owns Knowledge? explores the emerging linkages between the extension of knowledge and the law. It anticipates that the legal system will not only be called upon to adjudicate in matters of creative minds, but will be expected to do so to an ever increasing degree. Linkages between the legal system and knowledge are bound to multiply in modern societies. Ironically, while increasingly relying on knowledge, we are simultaneously investing significant resources into controlling this same knowledge. This includes developing a system of legal governance over how knowledge is extended or enlarged. Such modes of governance may take the form of regulatory legal codes, or legal challenges and judgments that shape the evolution of modern society and potentially transform knowledge itself, as a productive force. Who Owns Knowledge? asks such questions as: What is the appropriate balance of public and private interests involved in this process? How can creative powers, natural resources and indigenous knowledge be protected from either public or private exploitation? Does the law have the power to prevent this exploitation, or is adaptive technology needed? Also, in this identity theft conscious age, how can the rights of the individual be protected against policies allowing access to any kind of information, especially confidential information? The editors and contributors demonstrate that the relationship between knowledge and the law needs to be further researched and discussed. Who Owns Knowledge? is a must-read for those interested in the subjects of intellectual property, the history and development of modern legal and economic systems and their entanglements, and how judicial systems make choices between the legal and economic systems and, especially, between the public and private good and their often opposing interests.

CIPR (Chartered Institute of Public Relations)

Author : CIPR (Chartered Institute of Public Relations)
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 46,7 Mb
Release : 2012-07-10
Category : Business & Economics
ISBN : 9781118404874

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Share This by CIPR (Chartered Institute of Public Relations) Pdf

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

PR Today

Trevor Morris,Simon Goldsworthy

Author : Trevor Morris,Simon Goldsworthy
Publisher : Bloomsbury Publishing
Page : 334 pages
File Size : 52,7 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781350304666

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PR Today by Trevor Morris,Simon Goldsworthy Pdf

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

The Pr Knowledge Book

The PR Knowledge Book by Sangeeta Waldron Pdf

The PR Paradox by Matias Rodsevich Pdf

The Little Book of Big PR by Jennefer Witter Pdf

The Global PR Revolution by Maxim Behar Pdf

It's Not Just PR by W. Timothy Coombs,Sherry J. Holladay Pdf

Public Relations by Edward L. Bernays Pdf

The PR Agency Handbook by Regina M. Luttrell,Luke W. Capizzo Pdf

Discovering Public Relations by Karen Freberg Pdf

Women in PR History by Anastasios Theofilou Pdf

Strategic Public Relations Leadership by Anne Gregory,Paul Willis Pdf

Pr! by Stuart Ewen Pdf

Inbound PR by Iliyana Stareva Pdf

Who Owns Knowledge? by Bernd Weiler Pdf

Share This by CIPR (Chartered Institute of Public Relations) Pdf

PR Today by Trevor Morris,Simon Goldsworthy Pdf

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