The Handbook For Market Research For Life Sciences Companies

Author : Jean-Francois Denault
Publisher : Productivity Press
Page : 0 pages
File Size : 54,7 Mb
Release : 2017
Category : Biotechnology industries
ISBN : 1138713562

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Jean-Francois Denault
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2017
Category : Life sciences
ISBN : 1351773488

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The Handbook of Market Research for Life Science Companies by Jean-Francois Denault Pdf

Author : Jean-Francois Denault
Publisher : Taylor & Francis
Page : 202 pages
File Size : 51,8 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9781351773492

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The Handbook for Market Research for Life Sciences Companies by Jean-Francois Denault Pdf

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.

Author : Jean-Francois Denault
Publisher : Taylor & Francis
Page : 234 pages
File Size : 51,5 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351235280

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The Handbook of Marketing Strategy for Life Science Companies by Jean-Francois Denault Pdf

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.

Author : Jean-François Denault,Philippe Tramoy
Publisher : CRC Press
Page : 215 pages
File Size : 53,9 Mb
Release : 2024-02-02
Category : Business & Economics
ISBN : 9781003835400

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Innovate, Fund, Thrive by Jean-François Denault,Philippe Tramoy Pdf

Entrepreneurs in life sciences face a unique set of challenges when raising funds. These encompass fundamental issues like navigating R&D risks and crafting a robust commercialization strategy, extending to more challenging hurdles like adeptly handling intellectual property issues, overseeing the regulatory development and approval processes, as well as coordinating extended and expensive phases of research and development. The authors present this book in two parts. In the first part, the focus is on getting ready to meet potential partners and investors and includes topics such as identifying the information organizations and start-ups need, collecting and collating that information, and building a compelling story. The second part provides a deep dive into the investor's perspective, offering insights into how proposals are evaluated, along with an exclusive glimpse into the due diligence journey. Additionally, the book reveals "Eight Classic Mistakes Life Science Entrepreneurs Make", offering valuable insights and lessons gained from the authors’ experiences. Although the book is divided into two parts, it maintains an interconnected approach. Both authors contribute insights based on their professional and personal experiences, offering feedback and perspectives throughout the book. Philippe provides his investor’s perspective on the preparation steps, while Jean-François shares his insights as an experienced entrepreneur, coach, and mentor. This collaborative approach enhances the depth and practicality of the guidance provided. Discover the art of preparing a compelling pitch, igniting excitement, and embarking on your path to fundraising success!

Author : Christian Homburg,Martin Klarmann,Arnd Vomberg
Publisher : Springer
Page : 0 pages
File Size : 41,7 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 3319574116

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Handbook of Market Research by Christian Homburg,Martin Klarmann,Arnd Vomberg Pdf

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Author : Shreefal S. Mehta
Publisher : Cambridge University Press
Page : 457 pages
File Size : 49,6 Mb
Release : 2022-10-31
Category : Business & Economics
ISBN : 9781316510063

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Commercializing Successful Biomedical Technologies by Shreefal S. Mehta Pdf

Transform your ideas into commercial products through this updated second edition, with real-world case studies and industry tips.

Author : Karen Beynon,Andrew Porter
Publisher : Woodhead Publishing
Page : 188 pages
File Size : 51,9 Mb
Release : 2000-06-19
Category : Business & Economics
ISBN : 1855734583

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Valuing Pharmaceutical Companies by Karen Beynon,Andrew Porter Pdf

The pharmaceutical sector offers some of the most exciting financial and business opportunities today. This essential and practical guide gives you all the tools you need to assess such opportunities. The second edition of the respected Pharmaceutical Equities, it has been thoroughly revised and updated to reflect the changes, especially in life sciences, since the first edition. The book is international in outlook, and explains the rules of the game not just for wise investing, but also for understanding how this uniquely complex and highly regulated business works. The authors explain: HOW to evaluate the technology and research and development, as well as the sales potential of ensuing products WHAT key issues will affect and influence companies in the next few years HOW to balance potential high returns on breakthrough products against accompanying risks The book begins with a look at the global pharmaceutical industry, from its history to the structure of present day companies. The second part explores how to analyse and value pharmaceutical and biotechnology companies. The final part deals with trading itself and looks at share price movement and the main equity markets throughout the world. Both practical and comprehensive, this handbook will be essential reading for investors, analysers and corporate planners - and is the ONLY book which will show you how to actually value pharmaceutical companies.

Author : Craig D. Shimasaki
Publisher : Springer Science & Business Media
Page : 282 pages
File Size : 45,6 Mb
Release : 2009-09-18
Category : Medical
ISBN : 9781441900647

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The Business of Bioscience by Craig D. Shimasaki Pdf

My journey into this fascinating field of biotechnology started about 26 years ago at a small biotechnology company in South San Francisco called Genentech. I was very fortunate to work for the company that begat the biotech industry during its formative years. This experience established a solid foundation from which I could grow in both the science and business of biotechnology. After my fourth year of working on Oyster Point Boulevard, a close friend and colleague left Genentech to join a start-up biotechnology company. Later, he approached me to leave and join him in of all places – Oklahoma. He persisted for at least a year before I seriously considered his proposal. After listening to their plans, the opportunity suddenly became more and more intriguing. Finally, I took the plunge and joined this ent- preneurial team in cofounding and growing a start-up biotechnology company. Making that fateful decision to leave the security of a larger company was extremely difficult, but it turned out to be the beginning of an entrepreneurial career that forever changed how I viewed the biotechnology industry. Since that time, I have been fortunate to have cofounded two other biotechnology com- nies and even participated in taking one of them public. During my career in these start-ups, I held a variety of positions, from directing the science, operations, regulatory, and marketing components, to subsequently becoming CEO.

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE
Page : 726 pages
File Size : 55,7 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Author : Paul Hague
Publisher : Kogan Page Publishers
Page : 393 pages
File Size : 55,5 Mb
Release : 2021-11-03
Category : Business & Economics
ISBN : 9781398602830

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Market Research in Practice by Paul Hague Pdf

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

Author : M O'Neill,M M Hopkins
Publisher : Elsevier
Page : 414 pages
File Size : 48,9 Mb
Release : 2012-05-02
Category : Business & Economics
ISBN : 9781908818157

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A Biotech Manager's Handbook by M O'Neill,M M Hopkins Pdf

A biotech manager's handbook lays out - in a simple, straightforward manner - for the manager or would-be entrepreneur the basic principles of running a biotech company. Most managers in biotechnology companies are working in their first company or in their first managerial role. Their expertise and experience in the scientific part of the work can be taken as a given but there is a whole range of other skills to be learned and areas of expertise to come to terms with. Small companies do not have big budgets to hire people or time to become an expert in so many areas. The book starts by outlining the state of the biopharmaceutical industry and goes on to explain the importance of planning (no matter what the size of the company). Succeeding chapters deal with the basics of intellectual property, perspectives from a university technology transfer office and how to raise some initial funding from an investor and entrepreneur. No other 'how to' manual exists for this sector Written by a range of expert professionals in each area, all in one book Is the only 'bench to bedside' book covering the whole spectrum of development

Author : Marian V. Jones,Colin Wheeler,Pavlos Dimitratos
Publisher : Edward Elgar Publishing
Page : 361 pages
File Size : 51,5 Mb
Release : 2011-11-01
Category : Business & Economics
ISBN : 9781849808200

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International Entrepreneurship in the Life Sciences by Marian V. Jones,Colin Wheeler,Pavlos Dimitratos Pdf

'The processes of internationalization, innovation and venture-creation in high-technology new ventures are inextricably intertwined. This is particularly true in the uncertain and troubled waters of the life sciences industry where startups with very uncertain futures are required to face significant challenges in short windows of opportunity. Navigating these waters is not straightforward, either for those immediately involved in it, or for those trying to understand it. This book is a must-read for anyone who is serious about understanding entrepreneurship in the biotechnology industry.' Alberto Onetti, CrESIT (Research Center for Innovation and Life Science Management), Italy In this thought-provoking book, leading experts explore why international entrepreneurship is important to the life sciences industry. From multi-disciplinary and cross-national perspectives, they question why international entrepreneurship scholars might usefully invest interest in research focused on one specific industry context. The book addresses contemporary challenges of relevance to life science firms and draws on leading-edge debates in international entrepreneurship research. Topics include: the nature of the born-global firm; the development of international capabilities and competencies; the role of local and international partnerships and alliances; competitiveness, opportunity recognition and orientation; and the role of specialized complementary assets in internationalization. It concludes by proposing an agenda for future research across the underpinning fields of innovation, entrepreneurship and internationalization. This book will prove a stimulating read for academics, students and researchers with an interest in international business, management and entrepreneurship, as well as for practitioners in the health professions or life sciences academics who are, or may become, entrepreneurs.

Author : Holger Patzelt,Thomas Brenner
Publisher : Springer Science & Business Media
Page : 303 pages
File Size : 55,7 Mb
Release : 2008-10-11
Category : Business & Economics
ISBN : 9780387483450

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Handbook of Bioentrepreneurship by Holger Patzelt,Thomas Brenner Pdf

Providing an important and timely overview of research on the exciting area of entrepreneurship in biotechnology, The Handbook of Bioentrepreneurship examines one of the most promising industries of the 21st century. While genetically engineered food and biopharmaceuticals have made biotechnology part of our everyday life, starting a bioventure is among the most complex and risky entrepreneurial tasks given long development cycles, high technological and market uncertainty, and high capital intensity. Providing unparalleled in-depth and detailed analysis, this Handbook sheds light on business models and strategies, financing, cooperation networks between firms and universities, among other issues. With new developments in biotechnology increasingly in the news, this is an important source for readers interested in public policy, entrepreneurship, and business in the 21st century.

Author : Richard Kendall Miller,Kelli D. Washington
Publisher : Unknown
Page : 601 pages
File Size : 52,9 Mb
Release : 2018
Category : Health planning
ISBN : 1577832728

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Healthcare Business Market Research Handbook 2019-2020 by Richard Kendall Miller,Kelli D. Washington Pdf