The Handbook Of Strategic Communication

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The Handbook of Strategic Communication

Carl H. Botan
The Handbook of Strategic Communication Book PDF

Author : Carl H. Botan
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 43,5 Mb
Release : 2021-07-01
Category : Social Science
ISBN : 9781118857236

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The Handbook of Strategic Communication by Carl H. Botan Pdf

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

The Routledge Handbook of Strategic Communication

Derina Holtzhausen,Ansgar Zerfass
The Routledge Handbook of Strategic Communication Book PDF

Author : Derina Holtzhausen,Ansgar Zerfass
Publisher : Routledge
Page : 953 pages
File Size : 54,8 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781136207112

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The Routledge Handbook of Strategic Communication by Derina Holtzhausen,Ansgar Zerfass Pdf

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

The Routledge Handbook of Strategic Communication

Derina Holtzhausen,Ansgar Zerfass
The Routledge Handbook of Strategic Communication Book PDF

Author : Derina Holtzhausen,Ansgar Zerfass
Publisher : Routledge
Page : 596 pages
File Size : 53,8 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781136207129

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The Routledge Handbook of Strategic Communication by Derina Holtzhausen,Ansgar Zerfass Pdf

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

The Handbook of Strategic Public Relations and Integrated Communications

Clarke Caywood
The Handbook of Strategic Public Relations and Integrated Communications Book PDF

Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 54,9 Mb
Release : 1997-05
Category : Business & Economics
ISBN : 0786311312

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The Handbook of Strategic Public Relations and Integrated Communications by Clarke Caywood Pdf

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Normore, Anthony,Javidi, Mitch,Long, Larry
Handbook of Research on Strategic Communication Leadership and Conflict Management in Modern Organizations Book PDF

Author : Normore, Anthony,Javidi, Mitch,Long, Larry
Publisher : IGI Global
Page : 553 pages
File Size : 41,6 Mb
Release : 2019-03-08
Category : Business & Economics
ISBN : 9781522585176

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Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by Normore, Anthony,Javidi, Mitch,Long, Larry Pdf

As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

The Handbook of Strategic Communication

Carl H. Botan
The Handbook of Strategic Communication Book PDF

Author : Carl H. Botan
Publisher : John Wiley & Sons
Page : 404 pages
File Size : 41,8 Mb
Release : 2021-04-27
Category : Social Science
ISBN : 9781118852149

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The Handbook of Strategic Communication by Carl H. Botan Pdf

Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.

Principles of Strategic Communication

Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Principles of Strategic Communication Book PDF

Author : Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka
Publisher : Routledge
Page : 362 pages
File Size : 43,7 Mb
Release : 2021-07-08
Category : Business & Economics
ISBN : 9781000398403

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Principles of Strategic Communication by Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis,Danny Shipka Pdf

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.

Strategic Communication

Jesper Falkheimer,Mats Heide
Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 45,9 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

The Handbook of Public Sector Communication

Vilma Luoma-aho,María José Canel
The Handbook of Public Sector Communication Book PDF

Author : Vilma Luoma-aho,María José Canel
Publisher : John Wiley & Sons
Page : 517 pages
File Size : 47,9 Mb
Release : 2020-03-24
Category : Language Arts & Disciplines
ISBN : 9781119263142

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The Handbook of Public Sector Communication by Vilma Luoma-aho,María José Canel Pdf

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Strategic Communication at Work

Diane Lennard
Strategic Communication at Work Book PDF

Author : Diane Lennard
Publisher : Routledge
Page : 182 pages
File Size : 52,7 Mb
Release : 2018-03-22
Category : Business & Economics
ISBN : 9781351863094

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Strategic Communication at Work by Diane Lennard Pdf

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.

The Communication Strategy Handbook

Betteke vanRuler,Frank Körver
The Communication Strategy Handbook Book PDF

Author : Betteke vanRuler,Frank Körver
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 174 pages
File Size : 45,8 Mb
Release : 2018
Category : Language Arts & Disciplines
ISBN : 1433154838

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The Communication Strategy Handbook by Betteke vanRuler,Frank Körver Pdf

Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

Engaging Employees through Strategic Communication

Mark Dollins,Jon Stemmle
Engaging Employees through Strategic Communication Book PDF

Author : Mark Dollins,Jon Stemmle
Publisher : Routledge
Page : 228 pages
File Size : 40,8 Mb
Release : 2021-10-01
Category : Business & Economics
ISBN : 9781000461947

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Engaging Employees through Strategic Communication by Mark Dollins,Jon Stemmle Pdf

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

The Handbook of Communication and Security

Bryan C. Taylor,Hamilton Bean
The Handbook of Communication and Security Book PDF

Author : Bryan C. Taylor,Hamilton Bean
Publisher : Routledge
Page : 854 pages
File Size : 49,7 Mb
Release : 2019-06-10
Category : Language Arts & Disciplines
ISBN : 9781351180948

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The Handbook of Communication and Security by Bryan C. Taylor,Hamilton Bean Pdf

The Handbook of Communication and Security provides a comprehensive collection and synthesis of communication scholarship that engages security at multiple levels, including theoretical vs. practical, international vs. domestic, and public vs. private. The handbook includes chapters that leverage communication-based concepts and theories to illuminate and influence contemporary security conditions. Collectively, these chapters foreground and analyze the role of communication in shaping the economic, technological, and cultural contexts of security in the 21st century. This book is ideal for advanced undergraduate and postgraduate students and scholars in the numerous subfields of communication and security studies.

Gower Handbook of Internal Communication

Marc Wright
Gower Handbook of Internal Communication Book PDF

Author : Marc Wright
Publisher : CRC Press
Page : 496 pages
File Size : 55,8 Mb
Release : 2016-04-22
Category : Business & Economics
ISBN : 9781317125266

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Gower Handbook of Internal Communication by Marc Wright Pdf

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Research Handbook on Strategic Communication

Jesper Falkheimer,Mats Heide
Research Handbook on Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Edward Elgar Publishing
Page : 523 pages
File Size : 42,8 Mb
Release : 2022-12-13
Category : Business & Economics
ISBN : 9781800379893

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Research Handbook on Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.