The Instigatory Theory Of Ngo Communication

Author : Evandro Oliveira
Publisher : Springer
Page : 262 pages
File Size : 49,9 Mb
Release : 2019-05-31
Category : Language Arts & Disciplines
ISBN : 9783658268589

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The Instigatory Theory of NGO Communication by Evandro Oliveira Pdf

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Author : Gisela Gonçalves,Evandro Oliveira
Publisher : Taylor & Francis
Page : 497 pages
File Size : 41,8 Mb
Release : 2022-10-12
Category : Business & Economics
ISBN : 9781000689112

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The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves,Evandro Oliveira Pdf

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Author : Giuliana Sorce
Publisher : Routledge
Page : 182 pages
File Size : 48,9 Mb
Release : 2021-11-03
Category : Social Science
ISBN : 9781000474954

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Global Perspectives on NGO Communication for Social Change by Giuliana Sorce Pdf

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities. An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society. This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Author : Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Publisher : Vernon Press
Page : 308 pages
File Size : 46,8 Mb
Release : 2019-03-28
Category : Business & Economics
ISBN : 9781622736515

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Strategic Communication for Non-Profit Organisations by Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves Pdf

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Author : Matthew Powers
Publisher : Columbia University Press
Page : 220 pages
File Size : 51,6 Mb
Release : 2018-05-15
Category : Language Arts & Disciplines
ISBN : 9780231545754

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NGOs as Newsmakers by Matthew Powers Pdf

As traditional news outlets’ international coverage has waned, several prominent nongovernmental organizations have taken on a growing number of seemingly journalistic functions. Groups such as Amnesty International, Human Rights Watch, and Médecins Sans Frontières send reporters to gather information and provide analysis and assign photographers and videographers to boost the visibility of their work. Digital technologies and social media have increased the potential for NGOs to communicate directly with the public, bypassing traditional gatekeepers. But have these efforts changed and expanded traditional news practices and coverage—and are there consequences to blurring the lines between reporting and advocacy? In NGOs as Newsmakers, Matthew Powers analyzes the growing role NGOs play in shaping—and sometimes directly producing—international news. Drawing on interviews, observations, and content analysis, he charts the dramatic growth in NGO news-making efforts, examines whether these efforts increase the organizations' chances of garnering news coverage, and analyzes the effects of digital technologies on publicity strategies. Although the contemporary media environment offers NGOs greater opportunities to shape the news, Powers finds, it also subjects them to news-media norms. While advocacy groups can and do provide coverage of otherwise ignored places and topics, they are still dependent on traditional media and political elites and influenced by the expectations of donors, officials, journalists, and NGOs themselves. Through an unprecedented glimpse into NGOs’ newsmaking efforts, Powers portrays the possibilities and limits of NGOs as newsmakers amid the transformations of international news, with important implications for the intersections of journalism and advocacy.

Author : Manuel Adolphsen
Publisher : Springer Science & Business Media
Page : 221 pages
File Size : 44,7 Mb
Release : 2014-04-01
Category : Political Science
ISBN : 9783658055042

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Communication Strategies of Governments and NGOs by Manuel Adolphsen Pdf

Processes of global governance are mostly invisible to ordinary citizens, due to an overall lack of accompanying transnational public discourse. However, there are exceptional occasions on which media around the world do pay attention to global governance: high-level summits, such as the UN climate change conferences. Through a detailed case study of UN climate summits, Manuel Adolphsen investigates the transnational communication strategies and behind-the-scenes coordination processes that prominent governments and NGOs carry out on such occasions. His research reveals political actors’ conscious use of summits as public diplomacy resources as well as the prevalence of on-site coproduction routines among journalists and PR professionals. Summits feature complex public diplomacy constellations interweaving transnational, international, and also solely domestic processes.

Author : David K. Perry
Publisher : Routledge
Page : 332 pages
File Size : 49,8 Mb
Release : 2001-11-01
Category : Language Arts & Disciplines
ISBN : 9781135645007

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Theory and Research in Mass Communication by David K. Perry Pdf

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Author : Pradip Ninan Thomas,Elske van de Fliert
Publisher : Springer
Page : 191 pages
File Size : 53,6 Mb
Release : 2014-12-11
Category : Political Science
ISBN : 9781137426314

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Interrogating the Theory and Practice of Communication for Social Change by Pradip Ninan Thomas,Elske van de Fliert Pdf

A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.

Author : Vernon D. Miller,Marshall Scott Poole
Publisher : Walter de Gruyter GmbH & Co KG
Page : 654 pages
File Size : 46,6 Mb
Release : 2024-07-01
Category : Language Arts & Disciplines
ISBN : 9783110718508

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Organizational Communication Theory and Research by Vernon D. Miller,Marshall Scott Poole Pdf

The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section One, Theory and Methods, provides an overview of the field’s history, prominent theories, and methodologies. Section Two, Processes, focuses on primal processes, such as leadership, organizational entry, conflict, power, and inclusion. Section Three, Contexts, focuses on the settings where organizational communication occurs, including teams and workgroups, networks, and organizational structure. Section Four, Technology, considers the development and introduction of new media and intelligent technologies into organizations. The final section, Emerging Areas, addresses communication issues associated with changing environmental, social, and political upheavals, including wellness, corporate social responsibility, and crisis response. The Handbook of Organizational Communication Theory and Research covers topics of pressing interest to current scholars and practitioners, many of which have not been addressed in previous handbooks.

Author : Jamie McDonald,Rahul Mitra
Publisher : Routledge
Page : 256 pages
File Size : 55,9 Mb
Release : 2019-03-15
Category : Language Arts & Disciplines
ISBN : 9781351396981

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Movements in Organizational Communication Research by Jamie McDonald,Rahul Mitra Pdf

Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management. Chapters 3 and 8 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author : Fred L. Casmir
Publisher : Routledge
Page : 336 pages
File Size : 46,7 Mb
Release : 2013-10-16
Category : Language Arts & Disciplines
ISBN : 9781136694899

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Building Communication Theories by Fred L. Casmir Pdf

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the process of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the act of communicating. Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.

Author : Bruce I Newman
Publisher : Routledge
Page : 194 pages
File Size : 41,9 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781136691898

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Communication of Politics by Bruce I Newman Pdf

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovative—and sometimes controversial—uses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makers—even candidates.

Author : Steve May,Dennis K. Mumby
Publisher : SAGE Publications
Page : 321 pages
File Size : 53,7 Mb
Release : 2004-10-05
Category : Language Arts & Disciplines
ISBN : 9781452222127

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Engaging Organizational Communication Theory and Research by Steve May,Dennis K. Mumby Pdf

Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she "engages" with it, personally examining what it means to study organizations. Rejecting the traditional model of a "reader," this volume demonstrates the intimate connections among theory, research, and personal experience. Engaging Organizational Communication Theory and Research is an indispensable resource for anyone wishing to be familiar with current trends in the field of organizational communication.

Author : Nickolas Komninos
Publisher : Unknown
Page : 166 pages
File Size : 50,7 Mb
Release : 2017
Category : Communication and culture
ISBN : 0993172431

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Communicating Globally by Nickolas Komninos Pdf

Author : Lynn M. Harter,Mohan J. Dutta,Courtney Cole
Publisher : Hampton Press (NJ)
Page : 250 pages
File Size : 55,5 Mb
Release : 2009
Category : Communication
ISBN : UOM:39015080874921

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Communicating for Social Impact by Lynn M. Harter,Mohan J. Dutta,Courtney Cole Pdf

Offers a forum for communication scholars whose efforts are directed toward social change. Originating from theme sessions at the 2008 convention of the International Communication Association (ICA), this volume engages communication theory to enlarge communication practices.