The Routledge Handbook Of Nonprofit Communication

Author : Gisela Gonçalves,Evandro Oliveira
Publisher : Taylor & Francis
Page : 497 pages
File Size : 48,6 Mb
Release : 2022-10-12
Category : Business & Economics
ISBN : 9781000689112

Get Book

The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves,Evandro Oliveira Pdf

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Author : Richard D. Waters
Publisher : Routledge
Page : 366 pages
File Size : 44,7 Mb
Release : 2014-12-05
Category : Language Arts & Disciplines
ISBN : 9781317636915

Get Book

Public Relations in the Nonprofit Sector by Richard D. Waters Pdf

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Author : Amy O’Connor
Publisher : Taylor & Francis
Page : 391 pages
File Size : 51,9 Mb
Release : 2022-11-22
Category : Business & Economics
ISBN : 9781000784251

Get Book

The Routledge Handbook of Corporate Social Responsibility Communication by Amy O’Connor Pdf

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Author : Lawrence R. Frey,Kenneth N. Cissna
Publisher : Routledge
Page : 712 pages
File Size : 47,9 Mb
Release : 2009-07-21
Category : Language Arts & Disciplines
ISBN : 9781135231798

Get Book

Routledge Handbook of Applied Communication Research by Lawrence R. Frey,Kenneth N. Cissna Pdf

The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.

Author : Bernadette Marie Calafell,Shinsuke Eguchi
Publisher : Taylor & Francis
Page : 770 pages
File Size : 48,5 Mb
Release : 2023-10-03
Category : Language Arts & Disciplines
ISBN : 9781000961157

Get Book

The Routledge Handbook of Ethnicity and Race in Communication by Bernadette Marie Calafell,Shinsuke Eguchi Pdf

A much-needed text that takes stock of issues of ethnicity and race in communication studies, this book presents an overview of the most cutting-edge research, theory, and methods in the subject and advocates for centering ethnicity and race in the communication studies discipline. This handbook brings together a diverse group of both senior and up-and-coming scholars to offer original scholarship in race and ethnicity in communication studies, emphasizing various analytical perspectives including, but not limited to, global, transnational, diasporic, feminist, queer, trans, and disability approaches. While centering ethnicity and race, contributors also take an intersectional perspective in their approach to their topics and chapters. The book features examination of specific subfields, like Whiteness studies, Latina/o/x communication studies, Asian/Pacific American communication studies, African American communication and culture, and Middle East and North African communication studies. The text is oriented to graduate students and researchers within communication studies as well as media studies, cultural studies, critical race and ethnic studies, American studies, sociology, and education, while still being accessible to upper-level undergraduate students.

Author : Dominic Busch
Publisher : Taylor & Francis
Page : 529 pages
File Size : 53,9 Mb
Release : 2022-11-15
Category : Business & Economics
ISBN : 9781000771732

Get Book

The Routledge Handbook of Intercultural Mediation by Dominic Busch Pdf

Offering unique coverage of an emerging, interdisciplinary area, this comprehensive handbook examines the theoretical underpinnings and emergent conceptions of intercultural mediation in related fields of study. Authored by global experts in fields from intercultural communication and conflict resolution to translation studies, literature, political science, and foreign language teaching, chapters trace the history, development, and present state of approaches to intercultural mediation. The sections in this volume show how the concept of intercultural mediation has been constructed among different fields and shaped by its specific applications in an open cycle of influence. The book parses different philosophical conceptions as well as pragmatic approaches, providing ample grounding in the key perspectives on this growing field of discourse. The Routledge Handbook of Intercultural Mediation is a valuable reference for graduate and postgraduate students studying mediation, conflict resolution, intercultural communication, translation, and psychology, as well as for practitioners and researchers in those fields and beyond.

Author : Sabine Trepte,Philipp K. Masur
Publisher : Taylor & Francis
Page : 349 pages
File Size : 44,7 Mb
Release : 2023-06-27
Category : Computers
ISBN : 9781000896459

Get Book

The Routledge Handbook of Privacy and Social Media by Sabine Trepte,Philipp K. Masur Pdf

This volume provides the basis for contemporary privacy and social media research and informs global as well as local initiatives to address issues related to social media privacy through research, policymaking, and education. Renowned scholars in the fields of communication, psychology, philosophy, informatics, and law look back on the last decade of privacy research and project how the topic will develop in the next decade. The text begins with an overview of key scholarship in online privacy, expands to focus on influential factors shaping privacy perceptions and behaviors – such as culture, gender, and trust – and continues with specific examinations of concerns around vulnerable populations such as children and older adults. It then looks at how privacy is managed and the implications of interacting with artificial intelligence, concluding by discussing feasible solutions to some of the more pressing questions surrounding online privacy. This handbook will be a valuable resource for advanced students, scholars, and policymakers in the fields of communication studies, digital media studies, psychology, and computer science. Chapter 22 and Chapter 30 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author : Rosalind Horowitz
Publisher : Taylor & Francis
Page : 915 pages
File Size : 42,8 Mb
Release : 2023-02-03
Category : Language Arts & Disciplines
ISBN : 9780429795701

Get Book

The Routledge International Handbook of Research on Writing by Rosalind Horowitz Pdf

This scholarly research Handbook aggregates the broad-ranging, interdisciplinary, multidimensional strands of writing research from scholars worldwide and brings them together into a common intellectual space. This is the first such international compilation. Now in its second edition, the Handbook inaugurates a wide scope of international research advancement, with attention to writing at all levels of schooling and in all life situations. It provides advanced surveys of scholarship on the histories of world and child writing and literacy; interconnections between writing, reading, and speech; digital writing; writing in communities; writing in the sciences and engineering; writing instruction and assessment; and writing and disability. A section on international measures for assessment of writing is a new addition to this compendium of research. This Handbook serves as a comprehensive resource for scholars, graduate students, and advanced undergraduates in writing studies and rhetoric, composition, creative expression, education, and literacy studies.

Author : Alastair M. Morrison,Dimitrios Buhalis
Publisher : Taylor & Francis
Page : 652 pages
File Size : 52,7 Mb
Release : 2023-09-12
Category : Business & Economics
ISBN : 9781000934267

Get Book

Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology by Alastair M. Morrison,Dimitrios Buhalis Pdf

The Handbook offers a comprehensive overview of theoretical and practical perspectives for tracking and interpreting trends and issues in tourism sustainability, planning and development, management, and technology. Tourism is a dynamic and unpredictable industry and understanding its trends and issues is critical for the successful and sustainable development of the private and public sector. As such, this Handbook proposes clear definitions and provides a systematic classification scheme for such analysing. It reviews trends and issues in four thematic areas of tourism: sustainability; planning and development; management and technology with contributions from 83 leading tourism scholars from across the globe. The Handbook provides insights on the differences among domestic, outbound, and inbound markets and acknowledges that the supply sub-sectors of tourism are diverse, highlighting variations by geographic regions. The book emphasises the necessity to prioritise sustainability and the achievement of the UN's Sustainable Development Goals (SDGs). Students and professionals interested in tourism, hospitality, and sustainability will find a wealth of multidisciplinary knowledge in this Handbook.

Author : Derina Holtzhausen,Ansgar Zerfass
Publisher : Routledge
Page : 596 pages
File Size : 51,6 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781136207129

Get Book

The Routledge Handbook of Strategic Communication by Derina Holtzhausen,Ansgar Zerfass Pdf

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Author : José Antonio Muñiz Velázquez,Cristina M. Pulido
Publisher : Routledge
Page : 569 pages
File Size : 54,6 Mb
Release : 2019-01-15
Category : Business & Economics
ISBN : 9781351801591

Get Book

The Routledge Handbook of Positive Communication by José Antonio Muñiz Velázquez,Cristina M. Pulido Pdf

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

Author : Teri Kline Henley,Walter W Wymer, Jr,Donald Self
Publisher : Routledge
Page : 280 pages
File Size : 54,6 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136403712

Get Book

Marketing Communications for Local Nonprofit Organizations by Teri Kline Henley,Walter W Wymer, Jr,Donald Self Pdf

Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author : Sally J. Patterson,Janel M. Radtke
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 44,6 Mb
Release : 2009-02-10
Category : Business & Economics
ISBN : 9780470442715

Get Book

Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Author : Lilie Chouliaraki,Anne Vestergaard Jrgensen
Publisher : Routledge
Page : 408 pages
File Size : 54,7 Mb
Release : 2019-06-06
Category : Electronic
ISBN : 113823057X

Get Book

Routledge Handbook of Humanitarian Communication by Lilie Chouliaraki,Anne Vestergaard Jrgensen Pdf

Author : Jan Servaes,Muhammad Jameel Yusha'u
Publisher : Springer Nature
Page : 324 pages
File Size : 42,8 Mb
Release : 2023-03-25
Category : Social Science
ISBN : 9783031191428

Get Book

SDG18 Communication for All, Volume 1 by Jan Servaes,Muhammad Jameel Yusha'u Pdf

The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is the most ambitious agenda collectively agreed upon by 193 countries in human history. In 2015, the UN Member States adopted the 17 SDGs as a framework that would help address the challenges being faced by humanity. From eradicating poverty, ending hunger, providing universal access to healthcare and education, and addressing climate change; to the partnering of individuals, communities, and nation-states to achieve global goals. Yet, the framers of the 2030 agenda forgot to dedicate one goal focused on the role of communication in achieving the SDGs. It is nearly impossible to achieve the SDGs without the articulation and embrace of the role of communication in development. Today, development has become a communication issue, and communication is a development issue. How could such a vital pillar of life be missing in the UN's Sustainable Development Goals? Volume 1 provides an overview of what the contributors have termed as the 'missing link' between existing SDGs: Communication for All.