The Language Of Persuasion

Author : Alan Partington,Charlotte Taylor
Publisher : Routledge
Page : 263 pages
File Size : 45,5 Mb
Release : 2017-09-27
Category : Language Arts & Disciplines
ISBN : 9781351710107

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The Language of Persuasion in Politics by Alan Partington,Charlotte Taylor Pdf

This accessible introductory textbook looks at the modern relationship between politicians, the press and the public through the language they employ, with extensive coverage of key topics including: ‘spin’, ‘spin control’ and ‘image’ politics models of persuasion: authority, contrast, association pseudo-logical and ‘post-truth’ arguments political interviewing: difficult questions, difficult answers metaphors and metonymy rhetorical figures humour, irony and satire Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion. With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.

Author : Jeanne Fahnestock
Publisher : OUP USA
Page : 466 pages
File Size : 52,7 Mb
Release : 2011-10-12
Category : Language Arts & Disciplines
ISBN : 9780199764129

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Rhetorical Style by Jeanne Fahnestock Pdf

A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.

Author : Zoe Chance
Publisher : Random House
Page : 305 pages
File Size : 54,6 Mb
Release : 2022-02-01
Category : Business & Economics
ISBN : 9781984854346

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Influence Is Your Superpower by Zoe Chance Pdf

Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Author : Seda Evirgen
Publisher : GRIN Verlag
Page : 76 pages
File Size : 54,8 Mb
Release : 2021-05-04
Category : Literary Collections
ISBN : 9783346400604

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The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by Seda Evirgen Pdf

Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.

Author : Jay A. Conger
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 44,8 Mb
Release : 2008-09-08
Category : Business & Economics
ISBN : 9781633691025

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The Necessary Art of Persuasion by Jay A. Conger Pdf

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Author : Jennifer Minter
Publisher : Unknown
Page : 82 pages
File Size : 49,9 Mb
Release : 2009
Category : Electronic
ISBN : OCLC:849459002

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The Language of Persuasion by Jennifer Minter Pdf

Author : Robert Cockcroft,Susan Cockcroft,Craig Hamilton
Publisher : Bloomsbury Publishing
Page : 284 pages
File Size : 43,7 Mb
Release : 2013-12-01
Category : Language Arts & Disciplines
ISBN : 9781350307995

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Persuading People by Robert Cockcroft,Susan Cockcroft,Craig Hamilton Pdf

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Author : Joseph J. Romm
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 2012
Category : English language
ISBN : 1477452222

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Language Intelligence by Joseph J. Romm Pdf

This book reveals the tricks of the best communicators throughout history.

Author : Rintu Basu
Publisher : Cabal Group Limited
Page : 185 pages
File Size : 44,5 Mb
Release : 2009
Category : Neurolinguistic programming
ISBN : 9781905430543

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Persuasion Skills Black Book by Rintu Basu Pdf

A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.

Author : Jenny Minter
Publisher : Unknown
Page : 128 pages
File Size : 54,7 Mb
Release : 2019-10-10
Category : Electronic
ISBN : 0992494281

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The Language of Persuasion by Jenny Minter Pdf

Author : Helena Halmari,Tuija Virtanen
Publisher : John Benjamins Publishing
Page : 280 pages
File Size : 40,9 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 9027253730

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Persuasion Across Genres by Helena Halmari,Tuija Virtanen Pdf

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Author : Jennifer Minter
Publisher : Unknown
Page : 80 pages
File Size : 50,9 Mb
Release : 2014-03-19
Category : English language
ISBN : 0992494206

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The Language of Persuasion by Jennifer Minter Pdf

Author : Jeanne Fahnestock,Randy Allen Harris
Publisher : Taylor & Francis
Page : 831 pages
File Size : 47,6 Mb
Release : 2022-09-30
Category : Language Arts & Disciplines
ISBN : 9781000573374

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The Routledge Handbook of Language and Persuasion by Jeanne Fahnestock,Randy Allen Harris Pdf

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

Author : Justin T. Gleeson,Ruth C. A. Higgins
Publisher : Federation Press
Page : 328 pages
File Size : 45,6 Mb
Release : 2008
Category : Law
ISBN : 186287705X

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Rediscovering Rhetoric by Justin T. Gleeson,Ruth C. A. Higgins Pdf

Rhetoric is ubiquitous in modern discourse: from arguments delivered in the High Court, to advertisements disseminated in the high street. For the legal and political advocate, persuasion is also a professional technique that must be perfected properly to practise each art. In contrast with the classical era and the middle ages, in which grammar, rhetoric and dialectic were basic features of all education, modern curricula almost entirely neglect any theoretical study of the methods of rhetoric. Rediscovering Rhetoric re-introduces to modern practitioners and students a grasp of the speeches, writings and methodologies of the great classical scholars of rhetoric. Part 1 - Law and Language in the Greco-Roman Tradition provides a contextualised introduction to significant theorists of rhetoric in the classical period, and consists of four chapters written by practising barristers and a current Justice of the Federal Court of Australia. Part 2 - The Practice of Persuasion comprises essays by practitioners distinguished in their pursuit of legal persuasion - one former and two current Justices of the High Court of Australia - illuminating their experiences of argument from the perspective of both bench and bar. Part 3 - The Politics of Persuasion performs a similar function to Part 2, in the related domain of politics. It includes a chapter by Graham Freudenberg, former speechwriter for Gough Whitlam and others. Together the three parts provide a unique inter-disciplinary perspective on the theory and practice of legal and political persuasion. Published in association with the NSW Bar Association.

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 50,9 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!