The Leadership Campaign

Author : Scott Miller,David Morey
Publisher : Red Wheel/Weiser
Page : 242 pages
File Size : 52,7 Mb
Release : 2016-04-25
Category : Business & Economics
ISBN : 9781632659552

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The Leadership Campaign by Scott Miller,David Morey Pdf

A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Author : Alia Middleton
Publisher : Springer Nature
Page : 221 pages
File Size : 53,5 Mb
Release : 2021-03-17
Category : Political Science
ISBN : 9783030610678

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Communicating and Strategising Leadership in British Elections by Alia Middleton Pdf

This book concentrates on the leaders of the Conservatives, Labour and Liberal Democrats in British general election campaigns between 2010 and 2019, by exploring where they visit during the campaign and why, the impact they have, and how leadership is represented in the Press. It establishes the key strategic underpinnings for their visits, and the types of activities they undertake - in a uniquely British context. The degree to which leaders - and their visits - form an important dimension of voter behaviour is also considered. Moreover, the book explores how the Press delve into the personal lives of lesser-known opposition leaders and scrutinise the policies of Prime Ministers. The types of visits by leaders that become newsworthy are identified alongside their importance as a framing tool in election reporting. Beyond the leaders themselves, press reporting on their personal relationships is scrutinised, showing an increased acceptance of active partnership.

Author : Liz Alexander,Craig Badings
Publisher : Happy About
Page : 162 pages
File Size : 43,5 Mb
Release : 2012-10-08
Category : Business & Economics
ISBN : 9781616990930

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#Thought Leadership Tweet by Liz Alexander,Craig Badings Pdf

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Author : Kim Campbell
Publisher : Unknown
Page : 6 pages
File Size : 43,9 Mb
Release : 1993
Category : Electronic
ISBN : OCLC:797218248

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Campbell on Leadership Campaign by Kim Campbell Pdf

Author : John Laschinger
Publisher : Dundurn
Page : 264 pages
File Size : 54,8 Mb
Release : 2016-09-10
Category : Political Science
ISBN : 9781459736559

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Campaign Confessions by John Laschinger Pdf

A National Bestseller! Canada’s Only Full-Time Political Campaign Manager — 50 Campaigns in 45 Years with 30 Victories John Laschinger opens the doors to the backrooms and war rooms of the political campaigns he has run, providing lessons for aspiring campaign managers, and exposing what really happens behind the scenes.

Author : Casey Lucius
Publisher : Happy about
Page : 134 pages
File Size : 52,8 Mb
Release : 2018-05-07
Category : Political Science
ISBN : 1600052754

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Scrappy Campaigning by Casey Lucius Pdf

In Scrappy Campaigning, Lucius captures the joys and struggles of running a political campaign, whether it is for a small local election or a large national one. This book is both personal and practical, and will help anyone interested in running for office or working on a campaign. While many people are baffled by politics today and want to "do something," she provides the tools and encouragement to contribute and be successful, at any level. She also details, through experience and analysis, the unexpected things that can happen during any campaign. While there are often negative experiences associated with leading any organization, this is a positive and encouraging book full of helpful lessons. Anyone who reads it will be prepared to run a successful scrappy campaign with their eyes wide open. Whether you are the candidate, campaign manager, a volunteer or team leader, this book will prepare you to lead a team and stand strong in the face of any obstacle.

Author : Tom Flanagan
Publisher : McGill-Queen's Press - MQUP
Page : 460 pages
File Size : 48,5 Mb
Release : 2009-05-01
Category : Political Science
ISBN : 9780773578722

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Harper's Team by Tom Flanagan Pdf

Harper's team fought four campaigns in five years: two leadership races and two national elections. Through trial and error - and determination - they learned to combine the Reform Party's strength in grassroots politics with the Progressive Conservative expertise in advertising and media relations, while simultaneously adopting the latest advances in information and communications technology.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 52,9 Mb
Release : 2024-06-02
Category : Canada
ISBN : OCLC:746943532

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Brian Mulroney by Anonim Pdf

Author : Christine Pelosi
Publisher : Berrett-Koehler Publishers
Page : 254 pages
File Size : 54,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9780979482205

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Campaign Boot Camp by Christine Pelosi Pdf

The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.

Author : Anthony Gierzynski
Publisher : University Press of Kentucky
Page : 209 pages
File Size : 50,8 Mb
Release : 2021-03-17
Category : Political Science
ISBN : 9780813181998

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Legislative Party Campaign Committees in the American States by Anthony Gierzynski Pdf

In a time of increasing campaign costs and decreasing state political party activity, legislative party campaign committees have grown to play a major role in the politics of elections in a large number of American states. Anthony Gierzynski's book focuses on these committees. In this first multi-state analysis, Gierzynski explores the nature and practices of the committees through interviews with legislative leaders and staff and through statistical analyses of campaign finance data from ten representative states. In addition to direct cash contributions, legislative caucus campaign committees provide candidates with a multitude of support and services and usually target their resources on close races where they will have the greatest impact. Leadership PACs, the campaign committees of individual legislators, also allocate their resources strategically. The existence of such committees and the fact that the caucus campaign committees resemble political parties in both structure and behavior leads Gierzynski to pose interesting normative and practical questions. The answers to such questions have major implications for political parties and legislative politics.

Author : Arthur B. Gunlicks
Publisher : Routledge
Page : 273 pages
File Size : 44,6 Mb
Release : 2019-04-08
Category : Business & Economics
ISBN : 9780429715068

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Campaign And Party Finance In North America And Western Europe by Arthur B. Gunlicks Pdf

This book provides information about how policies and practices regarding public financing abroad, focusing on North America and several Western European countries, can help Americans develop their own ideas about reform possibilities.

Author : Greg Elmer
Publisher : Unknown
Page : 13 pages
File Size : 42,7 Mb
Release : 2006
Category : Internet in political campaigns
ISBN : OCLC:797104896

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Code Politics by Greg Elmer Pdf

Author : Neil Giuliano
Publisher : Querelle Press
Page : 0 pages
File Size : 51,8 Mb
Release : 2012
Category : Biography & Autobiography
ISBN : 1936833263

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The Campaign Within by Neil Giuliano Pdf

In The Campaign Within, Neil Giuliano shares in candid and revealing detail his long private journey from growing up a shy, self-doubting kid with a secret in an Italian-American Catholic family to making history as the first openly gay mayor of a U.S. city over 150,000 in population. In addition to his deeply personal story, Neil takes us behind the scenes of local and national politics, including his elections and involvement with Senator John McCain’s 2000 presidential primary campaign, the anti-gay mayoral recall vote that threatened to oust him from office, Co-Chairing a 2004 Presidential Debate, his decision to leave the Republican Party as it tilted further right, becoming a Democrat, and his considering a return to public office. Neil also chronicles his national social justice work and celebrity-filled tenure as president of the Gay & Lesbian Alliance Against Defamation (GLAAD) and Executive Producer of the GLAAD Media Awards on the Bravo TV network with behind the scenes stories that surprise and inspire. Brave and compelling, The Campaign Within demonstrates that the greatest campaigns are not the ones taking place within the public realms of electoral politics but the personal ones inside each and every one of us. Currently CEO at San Francisco AIDS Foundation and a leadership consultant, speaker and coach, Giuliano resides in Tempe and San Francisco.

Author : Faron Ellis
Publisher : University of Calgary Press
Page : 254 pages
File Size : 47,6 Mb
Release : 2005
Category : History
ISBN : 9781552381564

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The Limits of Participation by Faron Ellis Pdf

The Limits of Participation: Members and Leaders in Canada's Reform Party provides an historical account of the Canadian Reform Party, which shattered the established pattern of Canadian party politics in the late twentieth century. Faron Ellis provides an analysis of the party's development as it struggled to build an organization capable of bridging the policy demands of its members with the strategic plans of its leaders. The book examines the party from the perspective of its members by focusing on the opinion structure of activists who helped found Reform, build it into Canada's official opposition, and eventually decommission it in pursuit of power.

Author : James E. Campbell
Publisher : Texas A&M University Press
Page : 337 pages
File Size : 50,8 Mb
Release : 2008
Category : Political Science
ISBN : 9781603444477

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The American Campaign, Second Edition by James E. Campbell Pdf

Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.