The Logoarchetype

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark,Carol S. Pearson
The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes Book PDF

Author : Margaret Mark,Carol S. Pearson
Publisher : McGraw Hill Professional
Page : 399 pages
File Size : 42,6 Mb
Release : 2001-02-06
Category : Business & Economics
ISBN : 9780071381185

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark,Carol S. Pearson Pdf

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Branding Bud

David Paleschuck
Branding Bud Book PDF

Author : David Paleschuck
Publisher : Ed Rosenthal
Page : 300 pages
File Size : 50,7 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 9781936807529

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Branding Bud by David Paleschuck Pdf

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck

Little Brand Book

Kalika Yap
Little Brand Book Book PDF

Author : Kalika Yap
Publisher : HarperCollins
Page : 224 pages
File Size : 48,7 Mb
Release : 2020-04-14
Category : Business & Economics
ISBN : 9780062956927

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Little Brand Book by Kalika Yap Pdf

Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

Brand Vision Archetypes

Peter Steidl
Brand Vision Archetypes Book PDF

Author : Peter Steidl
Publisher : Createspace Independent Publishing Platform
Page : 188 pages
File Size : 54,6 Mb
Release : 2016-03-17
Category : Electronic
ISBN : 1523842296

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Brand Vision Archetypes by Peter Steidl Pdf

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.

Archetype, Attachment, Analysis

Jean Knox
Archetype Attachment Analysis Book PDF

Author : Jean Knox
Publisher : Routledge
Page : 247 pages
File Size : 49,7 Mb
Release : 2003-09-02
Category : Psychology
ISBN : 9781135453978

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Archetype, Attachment, Analysis by Jean Knox Pdf

This is the first book available that ties Jungian analysis with the current hot topics of attachment, evidence-based practice and neuroscience Anthony Storr (very well known and respected psychiatrist/Jungian analyst, now deceased) was very impressed with the book at proposal stage First author to address this subject explicitly since Anthony Stevens

Archetype

M. D. Waters
Archetype Book PDF

Author : M. D. Waters
Publisher : Penguin
Page : 290 pages
File Size : 54,6 Mb
Release : 2014-02-06
Category : Fiction
ISBN : 9780698148550

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Archetype by M. D. Waters Pdf

“A twisty, thought-provoking futuristic tale that unnerves and enthralls.” –Family Circle In a future where women are a rare commodity, Emma fights for freedom but is held captive by the love of two men—one her husband, the other her worst enemy. If only she could remember which is which . . . In the stunning first volume of a two-book series that will appeal to readers of William Gibson and Philip K. Dick, Emma wakes with her memory wiped clean. Her husband, Declan—a powerful and seductive man—narrates the story of her past, but Emma’s dreams contradict him. They show her war, a camp where girls are trained to be wives, and love for another man. Something inside warns her not to speak of these things, but the line between her dreams and reality is about to shatter forever.

The Seven Basic Plots

Christopher Booker
The Seven Basic Plots Book PDF

Author : Christopher Booker
Publisher : Bloomsbury Publishing
Page : 737 pages
File Size : 55,9 Mb
Release : 2005-11-11
Category : Literary Criticism
ISBN : 9781441116512

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The Seven Basic Plots by Christopher Booker Pdf

This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of 'basic stories' in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years. This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

Brand Intimacy

Mario Natarelli,Rina Plapler
Brand Intimacy Book PDF

Author : Mario Natarelli,Rina Plapler
Publisher : Hatherleigh Press
Page : 240 pages
File Size : 41,8 Mb
Release : 2017-10-23
Category : Business & Economics
ISBN : 9781578266869

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Brand Intimacy by Mario Natarelli,Rina Plapler Pdf

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

C. G. Jung’s Archetype Concept

Christian Roesler
C G Jung s Archetype Concept Book PDF

Author : Christian Roesler
Publisher : Routledge
Page : 157 pages
File Size : 45,5 Mb
Release : 2021-12-28
Category : Psychology
ISBN : 9781000475777

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C. G. Jung’s Archetype Concept by Christian Roesler Pdf

The concept of archetypes is at the core of C. G. Jung’s analytical psychology. In this interesting and accessible volume, Roesler summarises the classical theory of archetypes and the archetypal stages of the individuation process as it was developed by Jung and his students. Various applications of archetypes, in cultural studies as well as in clinical practice, are demonstrated with detailed case studies, dream series, myths, fairy tales, and so on. The book also explores how the concept has further developed as a result of research and, for the first time, integrates findings from anthropology, human genetics, and the neurosciences. Based on these contemporary insights, Roesler also makes a compelling argument for why some of Jung’s views on the concept should be comprehensively revised. Offering new insights on foundational Jungian topics like the collective unconscious, persona, and shadow, C. G. Jung’s Archetype Concept is of great interest to Jungian students, analysts, psychotherapists, and scholars.

Transmedia Marketing

Anne Zeiser
Transmedia Marketing Book PDF

Author : Anne Zeiser
Publisher : CRC Press
Page : 582 pages
File Size : 54,5 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746293

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Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Mythos and Logos in the Thought of Carl Jung

Walter A. Shelburne
Mythos and Logos in the Thought of Carl Jung Book PDF

Author : Walter A. Shelburne
Publisher : State University of New York Press
Page : 196 pages
File Size : 42,7 Mb
Release : 1988-07-08
Category : Psychology
ISBN : 9781438419787

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Mythos and Logos in the Thought of Carl Jung by Walter A. Shelburne Pdf

The author explores and defends the bold thesis that the idea of the collective unconscious can be reconciled with a scientific world outlook as he sketches a big picture from Jung's psychological viewpoint. In his examination of Jung's archetypes, Shelburne considers the chief critical views of the scientific import of Jung's thesis as he discusses the issue of rationality posed by the theory. There is also a discussion of how the ideas of James Hillman contrast with those of Jung on the issue of the scientific nature of archetypes. Shelburne presents scientific evidence for the existence of archetypes and shows how the theory fits in with modern evolutionary biology.

Awakening the Heroes Within

Carol S. Pearson
Awakening the Heroes Within Book PDF

Author : Carol S. Pearson
Publisher : Harper Collins
Page : 419 pages
File Size : 51,7 Mb
Release : 2012-07-31
Category : Self-Help
ISBN : 9780062238009

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Awakening the Heroes Within by Carol S. Pearson Pdf

"The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Sacred Contracts

Caroline Myss
Sacred Contracts Book PDF

Author : Caroline Myss
Publisher : Harmony
Page : 466 pages
File Size : 41,6 Mb
Release : 2013-09-04
Category : Body, Mind & Spirit
ISBN : 9781400046867

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Sacred Contracts by Caroline Myss Pdf

Caroline Myss, author of the New York Times bestsellers Anatomy of the Spirit and Why People Don’t Heal and How They Can, presents an exciting, highly original program in this long-awaited book. Based on her internationally popular workshop of the same name, Sacred Contracts is a brilliant synthesis of psychology, healing guidance, and spiritual insight. As a medical intuitive, Myss has found that people often don’t understand their purpose in life, which has led to a spiritual malaise of epidemic proportions. This metaphysical disease in turn leads to depression, anxiety, fatigue, and eventually physical illness. But our purpose—our individual Sacred Contract—is often difficult to apprehend. For this reason, Myss developed an enjoyable and ingenious process for deciphering your own Contract using a new theory of archetypes that builds on the works of Jung, Plato, and contemporary thinkers. She first recounts how the concept of Sacred Contracts took form in myths and other cultural traditions through the ages. She then examines the lives of the spiritual masters and prophets—Abraham, Jesus, the Buddha, and Muhammad—whose archetypal journeys illustrate the four stages of a Sacred Contract and provide clues for discovering your own. With her signature motivational style and stories, Myss explains how you can identify your particular spiritual energies, or archetypes—the gatekeepers of your higher purpose—and use them to help you find out what you are here on earth to learn and whom you are meant to meet. In coming to know your archetypal companions, you also begin to see how to live your life in ways that make the best use of your personal power and lead you to fulfill your greatest—in fact, your divine—potential. In this process, you learn how to see your life—and the lives of others—symbolically, allowing you to manage your personal power without getting caught up in emotional drama. You will also learn how to fulfill your Sacred Contract: what you and only you are here on earth to do. Finally, Myss offers specific guidance for locating your physical and emotional vulnerabilities and healing any susceptible areas. Both visionary and practical, Sacred Contracts is a completely unique process of self-discovery and spiritual archaeology and a bold, powerful work of spiritual wisdom.

Archetype

Anthony Stevens
Archetype Book PDF

Author : Anthony Stevens
Publisher : Routledge
Page : 328 pages
File Size : 54,9 Mb
Release : 2013-04-15
Category : Psychology
ISBN : 9781134964536

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Archetype by Anthony Stevens Pdf

Commonly dismissed as mystical by scientists, archetypes were described by Jung as biological entities, which have evolved through natural selection, and which, if they exist at all, must be amenable to empirical study. Anthony Stevens has discovered the key to opening up this long-ignored scientific approach to the archetype.

Four Archetypes

C. G. Jung
Four Archetypes Book PDF

Author : C. G. Jung
Publisher : Princeton University Press
Page : 187 pages
File Size : 48,7 Mb
Release : 2012-01-12
Category : Psychology
ISBN : 9781400839155

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Four Archetypes by C. G. Jung Pdf

One of Jung's most influential ideas has been his view, presented here, that primordial images, or archetypes, dwell deep within the unconscious of every human being. The essays in this volume gather together Jung's most important statements on the archetypes, beginning with the introduction of the concept in "Archetypes and the Collective Unconscious." In separate essays, he elaborates and explores the archetypes of the Mother and the Trickster, considers the psychological meaning of the myths of Rebirth, and contrasts the idea of Spirits seen in dreams to those recounted in fairy tales. This paperback edition of Jung's classic work includes a new foreword by Sonu Shamdasani, Philemon Professor of Jung History at University College London.