The Market Driven Organization Summary

Author : George S. Day
Publisher : Simon and Schuster
Page : 299 pages
File Size : 45,7 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9781471104473

Get Book

The Market Driven Organization by George S. Day Pdf

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

Author : George S. Day
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 2001
Category : Electronic
ISBN : OCLC:982113596

Get Book

The Market Driven Organization (Summary) by George S. Day Pdf

getAbstract Summary: Get the key points from this book in less than 10 minutes.Expanding on the groundbreaking concepts first presented in Market Driven Strategy, George S. Day presents a detailed illustration of what a market-driven organization looks like and how it operates. This practical book provides many specific suggestions that executives can implement to get their companies in tune with their customers and their markets. Day also presents contrasting examples that show blunders, setbacks and outright failures among companies that stubbornly retain inward-looking cultures. This book joins Day's earlier work as a classic in the management field and getAbstract recommends both books to business people at all levels.Book Publisher:Free Press

Author : Jean-Jacques Lambin,Isabelle Schuiling
Publisher : Bloomsbury Publishing
Page : 676 pages
File Size : 42,8 Mb
Release : 2012-07-19
Category : Business & Economics
ISBN : 9781350305236

Get Book

Market-Driven Management by Jean-Jacques Lambin,Isabelle Schuiling Pdf

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Author : Richard G. Jacques
Publisher : Unknown
Page : 128 pages
File Size : 49,7 Mb
Release : 2010
Category : Architecture
ISBN : 0615409849

Get Book

It's about THEM by Richard G. Jacques Pdf

Author : George S Day
Publisher : Unknown
Page : 440 pages
File Size : 54,8 Mb
Release : 1999-11-10
Category : Business & Economics
ISBN : PSU:000044664930

Get Book

Market Driven Strategy by George S Day Pdf

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.

Author : Alan G. Robinson,Dean M. Schroeder
Publisher : Berrett-Koehler Publishers
Page : 271 pages
File Size : 55,7 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781626561250

Get Book

The Idea-Driven Organization by Alan G. Robinson,Dean M. Schroeder Pdf

“Examples from all over the world make it fun to read…convincingly demonstrate[s] the power of incorporating frontline thinking into your organization.” —Marshall Goldsmith, #1 New York Times-bestselling author of Triggers Too many organizations overlook, or even suppress, their single most powerful source of growth and innovation—and it’s right under their noses. The frontline employees who interact directly with your customers, make your products, and provide your services have unparalleled insights into where problems exist and what improvements and new offerings would have the most impact. In this follow-up to their bestseller Ideas Are Free, Alan G. Robinson and Dean M. Schroeder show how to align every part of an organization around generating and implementing employee ideas and offer dozens of examples of what a tremendous competitive advantage this can offer—not just for revenue but for worker retention. Their advice enables leaders to build organizations capable of implementing twenty, fifty, or even a hundred ideas per employee per year. Citing organizations from around the world, they explain what’s needed to put together a management team that embraces grassroots ideas and describe the strategies, policies, and practices that enable them. They detail exactly how high-performing idea processes work and how to design one for your organization. There’s pressure today to do more with less. But cutting wages and benefits and pushing people to work harder with fewer resources can go only so far. Ironically, the best solution resides with the very people who’ve been bearing the brunt of these measures. With this book, you can unleash a constant stream of great ideas that will strengthen every facet of your organization.

Author : Jean-Jacques Lambin,Isabelle Schuiling
Publisher : Bloomsbury Publishing
Page : 624 pages
File Size : 50,8 Mb
Release : 2012-07-19
Category : Business & Economics
ISBN : 9780230363120

Get Book

Market-Driven Management by Jean-Jacques Lambin,Isabelle Schuiling Pdf

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Author : Mark Jeffery
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 47,5 Mb
Release : 2010-02-08
Category : Business & Economics
ISBN : 9780470504543

Get Book

Data-Driven Marketing by Mark Jeffery Pdf

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Author : Robert III,Lora CECERE,Gregory P. HACKETT
Publisher : AMACOM
Page : 290 pages
File Size : 53,9 Mb
Release : 2012-10-10
Category : Business & Economics
ISBN : 9780814431641

Get Book

The Market-Driven Supply Chain by Robert III,Lora CECERE,Gregory P. HACKETT Pdf

Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today’s on-demand environment. You’ll learn how to keep pace with accelerating service demands and response times by: using robust analytics for conducting value segmentations and simulation analyses, developing a customer-centric culture and a collaborative organizational structure, dynamically rebalancing the inventory mix to improve capacity and reduce costs, and retooling twenty-six management processes to achieve market-savvy SOP. Customer demands for individual attention and specialized products are transforming commerce at every stage--including the supply chain. But achieving successful sales processes is not as daunting as it sounds. With ample tools, tips, and case studies, this practical yet expansive book helps organizations ensure those at the end of their supply chain--the customers--remain loyal.

Author : Frederick E. Webster
Publisher : John Wiley & Sons
Page : 344 pages
File Size : 46,7 Mb
Release : 2002-09-25
Category : Business & Economics
ISBN : CORNELL:31924089617249

Get Book

Market-Driven Management by Frederick E. Webster Pdf

This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.

Author : Frank Bradley
Publisher : John Wiley & Sons
Page : 316 pages
File Size : 41,7 Mb
Release : 2003-06-02
Category : Business & Economics
ISBN : CORNELL:31924099218657

Get Book

Strategic Marketing by Frank Bradley Pdf

Provides a short and concise look at the field. * Presents information that will have an international appeal.

Author : Gordon S. Swartz
Publisher : Unknown
Page : 52 pages
File Size : 45,9 Mb
Release : 1990
Category : Marketing
ISBN : UOM:35128001051265

Get Book

Organizing to Become Market-driven by Gordon S. Swartz Pdf

Author : F. Kohlbacher
Publisher : Springer
Page : 275 pages
File Size : 50,5 Mb
Release : 2007-10-23
Category : Business & Economics
ISBN : 9780230288362

Get Book

International Marketing in the Network Economy by F. Kohlbacher Pdf

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 49,7 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

Get Book

Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Author : Ali Farazmand,Jack Pinkowski
Publisher : CRC Press
Page : 1208 pages
File Size : 51,9 Mb
Release : 2006-07-25
Category : Political Science
ISBN : 9781420019339

Get Book

Handbook of Globalization, Governance, and Public Administration by Ali Farazmand,Jack Pinkowski Pdf

Globalization transcends borders and cultures as it develops both from the natural flow of information and communication technologies and as a directed and driven quest for global hegemony by self-serving corporations and world political heavyweights. It bears a multifaceted web of influence that manifests in inequalities in growth, prosperity, and